Tag Archives: consumer preferences

The Best deals for November 2014

NOV SAVINGSNovember is the month when those “here are the best deals for the month of X” articles start to get serious! In a few short weeks, the madness known as Black Friday begins the 2014 holiday shopping season. Just like last year, Black Friday is coming rather late (last year, 11/29; this year, 11/28) so the retailers are already panicking, and working a few new angles. Walmart, Amazon, NewEgg and others are offering some form of Black Friday savings for the entire month of November. So, if you want to get a jump on things, here is a list of links to tell you where the deals are this November. Enjoy!

So, are you ready to rock? Do you know of other good deals? Let us know at the MindField Online Facebook page!

The Toy Business Has Seen Better Days

ID-100238505Hey parents! What’s the deal with the toy business? Lego is going strong, (that movie certainly helped!) but almost everybody else in the toy business is hurting. Mattel’s sales are down, so is Barbie, and Toys ‘R Us is doing some…interesting things to ramp up business.

Case in point (according to Time magazine): selling Breaking Bad action figures. Trust me, Breaking Bad is truly one of the best TV shows in the history of TV (the full series is streaming on Netflix.) But, toys based on drug dealers, complete with wads of cash and fake crystal meth? Not so sure about that. The retailer explains that the BB stuff is in their adult section, away from your Hello Kitty and your Iron Man…which makes me ask: Toys ‘R Us has an adult section?

The experts say that this is a sign of the times. The only toy-related things that sell anymore are video games (and Lego, of course). And Toys ‘R Us is partnering with Claire’s to sell earrings and nail polish to teen girls.

But I don’t have kids. So I’m asking… are toys dead? Let us know over at the MindField Online Facebook page!

Source

UPDATE: Toys ‘R Us bails on Breaking Bad?

McDonald’s Lifts the Curtain

mcd Qs“I think it’s disgusting… does McDonald’s even sell real food?” Actual McDonald’s customers in an actual McDonald’s commercial that premiered yesterday.

Well, that’s bound to get your attention – and that’s the point. McDonald’s has begun a charm offensive designed to convince us that their food isn’t “pink slime,” but rather, actual food with nutritional value.

They say the campaign, entitled “Our Food. Your Questions.” has nothing to do with current business performance, though times have definitely been better for the mega-chain. These days, the dining-out bus is being driven by Millennials and, increasingly, that bus doesn’t stop at McDonald’s!

So McD is hitting Millennials where they live – on Facebook and Twitter. They invite you to visit them and ask any question you can think of about their food. And they even hired former Mythbuster Grant Imahara to make their case!

So, what would you like to ask McDonald’s? Let us know over at the MindField Online Facebook page!

Source, source, source, source

Maybe Red Bull DOESN’T Give You Wings?

635484393718544707-d-out-energy-drink-30The news this week is about energy drink Red Bull, which has been sued for false advertising. No, someone didn’t believe that Red Bull actually “gives you wings,” but, according to the lawsuit, they do give the impression that Red Bull delivers “increased performance, concentration and reaction speed.”

“Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of ‘energy’ worthy of a premium price over a cup of coffee or other sources of caffeine,” the suit says. The Consumerist

As for Red Bull, they said “whatever,” and have offered up $13 million to be shared by anyone in the class action lawsuit who can prove they bought a Red Bull in the past ten years. You’re eligible for ten dollars or two free Red Bulls.

Lawsuits: They Give You Wings!

Are YOU a Red Bull fan? Are you happy or unhappy about this news? Let us know over at the MindField Online Facebook page, and have a great weekend!

Outlet Mall Savings Online!

Outlet Malls… it’s a love/hate relationship for me. OK, mostly a hate thing because I am not a good enough shopper to recognize a good deal. As far as I can tell, the name “Outlet” screams savings, but does not deliver. Plus, I had to drive two towns over to NOT save!

Well, now you can maybe almost save from the comfort of your own home, because (as ShopSmart.org puts it) you can find outlet savings on your computer!

What kinds of items are ripe for savings?

  • Footwear, apparel, bags and accessories
  • Marked-down, clearance, and overstocked everything
  • Designer clothing, shoes, accessories and home décor
  • Clearance, open-box and refurbished items
  • Discontinued and past-season products, furniture and housewares
  • Refurbished computers, printers, and peripherals; new systems ordered but not paid for; and scratched or dented products
  • Overstock, seconds and discontinued outdoor clothing and gear
  • Appliances, home items, apparel, and tools discontinued, customized, new but returned, new from liquidators, unboxed, used or scratched and dented.

 

Where will you find these savings? Well, you will have to visit the original article to find out!

Do you have a trusted online savings source? Tell us about it at the MindField Online Facebook page – and have a great weekend!

Tax-Free Weekend 2014

taxfreeIf there’s one thing that takes the sting out of Back to School shopping, it’s saving money. Fortunately, this is the time of year when many states have tax free weekends for shoppers, typically good for clothes, shoes and school supplies and computers. The Single Parents page at About.com has compiled a list for 2014. The list is smaller this year because several of the Gulf Coast and Atlantic states cancelled their Back to School weekends in favor of Hurricane Preparedness. Also, a few states have outright repealed it, because they want that sweet, sweet tax money!

Here are the Confirmed dates for Tax Free Back to School shopping:

  • Alabama: August 1-3
  • Connecticut: August 17-23
  • Florida: Cancelled in favor of tax-free Hurricane Preparedness  
  • Georgia: August 9-10, 2014.
  • Iowa: August 1-2
  • Louisiana: August 1-2
  • Maryland: August 10-16
  • Mississippi: Whoops! We missed it! July 25-26
  • Missouri: August 1-3
  • New Mexico: August 1-3
  • North Carolina: CANCELLED! Try South Carolina or Tennessee!
  • Oklahoma: August 1-3
  • South Carolina: August 1-3
  • Tennessee: August 1-3
  • Texas: August 8-10. (They also have LAYAWAY!)
  • Virginia: Aug. 1-3

Did we miss any? Anyway, there’s MUCH more detail at the original article! There’s also a nice graphic boildown HERE. Also, you can check with your state Department of Revenue for details.

Have you done the tax holiday for back to school? Have any tales of big savings? Leave a comment at the MindField Online Facebook page. And have a great weekend!

August Best Buys!

august-clipart-4Time for our monthly heads-up on the best deals! August shopping can be summed up in two ways: Back to School and End of Summer. These two notions that were a complete bummer for me as a kid. Seriously, I don’t know anyone who hated school more than I.

I’m pretty sure I have said this before but, as a kid, summer was like a long weekend. What was left of June after school let out was like Friday night. July was glorious, glorious Saturday. And August was Sunday, completely overshadowed by the dread of Going Back to School.

As an adult, although I don’t have kids, I get it. You are totally ready for school to start again. But it’s work – there’s so much to go out and buy! Fortunately, there are plenty of bargains to be had during the Dog Days. Here are some highlights, followed by some useful links:

  • Linens & Storage Containers
  • Office Furniture
  • Kids’ Clothing
  • School Supplies
  • Swimsuits
  • Air conditioners
  • Backpacks
  • Dehumidifiers
  • Outdoor furniture
  • Snow blowers
  • Swingsets
  • Flip-flops
  • iPods and mp3 players
  • Plants and flowers

Much more detail at the original articles…

RealSimple: 5 products on deep discount in August

LifeHacker: The Best Time to Buy Anything During the Year

Consumer Reports: The Best Time to Buy Things

Business Insider: The Best Time to Buy Everything

So, what bargains will you be snapping up this August? Let us know over at the MindField Online Facebook page!

Logo Logic

logo colorsA little Friday distraction on the psychology of corporate logos, courtesy of those masterminds at DailyInfographic.com. Logos are a serious business. They aim right for your brain, triggering emotional responses with their colors and shapes, making you feel safe, or content, or awesome! And urging you to buy, of course.

First, what’s in the color of a logo?

  • Red: blood and fire. Evokes emotion, passion, intensity
  • Blue: depth and stability. Evokes comfort, faith, confidence, trust
  • Yellow: energy. Evokes joy, freshness, feeling “alive”
  • Green: harmony. Evokes peace, calm, hope
  • Purple: luxury. Evokes glamour, nostalgia, romance
  • Orange: happiness. Evokes enthusiasm, creativity
  • Black: formality and mystery. Evokes seriousness
  • Brown: nurturing. Evokes reliability and dependability
  • Pink: GIRL STUFF! Evokes love, sweetness, warmth

Second, how do they hook you? By hitting you EARLY!

Starting at age 2, we start to “get” that logos represent companies. Mouse Ears and the Golden Arches come to mind. By age 8, kids have 100% comprehension of which logo stands for which product.

Another fun fact is Cost, and more money doesn’t mean a more memorable logo. Some college kid earned $35 for creating the Nike swoosh, while the London Olympics paid $600,000 for a logo that you couldn’t recall with a gun to your head (and which sucked.)

So, can you think of any examples of logos, based on the color code? There are lots of examples at the original piece, so check it out. What are your fave (and least fave) logos? Let us know over at the MindField Online Facebook page, and have a great weekend

Confident Consumers?

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The graphics department nails it again!

When I read a headline claiming that consumer confidence is on the rise, I think that the newspaper should include a coupon for that big grain of salt you need to swallow the news.  That’s the problem today. You read that headline and, depending on your politics, you say, “Well, the New York Times says it, so it MUST (or MUST NOT) be true!”

So, let’s just dispense with all that. Let’s look at the numbers, and then you tell me whether you are “feeling it.” OK? OK!

More hiring and fewer firings this year have helped firm sentiment, setting the stage for a pickup in consumer spending that will probably bolster the economy. Middle-income and wealthier households were among those turning more optimistic last week as stocks rose to a record and gasoline prices stabilized. Bloomberg.com

  • The “Consumer Comfort Index” is at 37.6, the highest since Jan 2009
  • Hiring beat expectations in June, and unemployment is near a 6-year low
  • Auto sales are the strongest since 2006
  • Confidence is up for everybody making at least $40,000 a year, BUT, has dropped for those making less
  • All age groups are optimistic, with over-65’s the most so
  • Optimism increased everywhere but the South

So, those are some of the stats. You can read more at the original piece. So what about you? Are you feeling the rosy glow of consumer confidence or not? Let us know over at the MindField Online Facebook page, and have a confident weekend!

Not-So-Extreme Couponing

I found an old but very useful article at HowStuffWorks.com entitled “10 Extreme Coupon Tips for Normal People.” It was from a time when Extreme Couponing was becoming the big thing (is it still a thing?) and it was fun to point and laugh at the weirdos stockpiling 10,000 rolls of toilet paper.

People making a bizarre consumer religion out of coupons is, well, bizarre. That doesn’t mean that their tactics are useless, however. And that’s the point of the article – to remove the goofiness and pass on some useful tips and tricks. Here are the bullet points (with bonus dumb commentary!

  • Acquire Advanced Couponing Techniques : Newspapers, magazines, online sources of coupons
  • Join in on the Jargon-fest: OYNO? MIR? BOGO? Stackable? Apparently, these words mean something!
  • Turn Couponing into a Cottage Industry : You will need to build a cottage in your backyard to store all of that toilet paper. Just kidding… these are methods of organizing your coupons.
  • Get Familiar with Navigating the Marketplace: Start small by mapping out one store at a time
  • Know Your Rights for Smoother Sailing : Cashiers and managers are sometimes unfriendly to people trying to pay for four carts worth of stuff with 1,000 coupons and six dollars. Imagine!
  • Give Time, Save Money : Couponing requires a big investment of time. Too bad there’s not a coupon for that!
  • Buy in Bulk : And hope that you have the space for it all!
  • Forget Brand Loyalty : Really—what has Captain Crunch ever done for YOU!? I mean, besides defeating Hitler’s navy.
  • Go Where the Sales Are : This will take time and gas money!
  • Buy Items You Use: Or, as the survivalists say, “Hoard what you eat, eat what you hoard.”

For me, the hardest part of all of this is that I really can’t tell you the price of anything. They say people know the prices of 4 things, and I can’t even claim that. I imagine that is a big first step. Anyway, those were the bullet points. MUCH more info at the original piece

How about YOU? Any of these look like worthy tips? Any others you’d like to share? Let us know over at the MindField Online Facebook page!