Tag Archives: transparency

McDonald’s Lifts the Curtain

mcd Qs“I think it’s disgusting… does McDonald’s even sell real food?” Actual McDonald’s customers in an actual McDonald’s commercial that premiered yesterday.

Well, that’s bound to get your attention – and that’s the point. McDonald’s has begun a charm offensive designed to convince us that their food isn’t “pink slime,” but rather, actual food with nutritional value.

They say the campaign, entitled “Our Food. Your Questions.” has nothing to do with current business performance, though times have definitely been better for the mega-chain. These days, the dining-out bus is being driven by Millennials and, increasingly, that bus doesn’t stop at McDonald’s!

So McD is hitting Millennials where they live – on Facebook and Twitter. They invite you to visit them and ask any question you can think of about their food. And they even hired former Mythbuster Grant Imahara to make their case!

So, what would you like to ask McDonald’s? Let us know over at the MindField Online Facebook page!

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