Tag Archives: consumer panels

To Cash or Not to Cash?

Yep. All singles. Sigh....
Yep. All singles. Sigh….

Quick question: who still carries cash? I don’t mean that you have a twenty for emergencies, but that cash is your primary way of getting around. My wife is the “20 for an emergency” type, while I am cash. I will whip out the debit card for $80 worth of groceries, or the AmEx for Sunday brunch, but that’s so I don’t use up my precious cash! (Though, at brunch, I almost always leave the tip in cash.)

Is it generational? I worked at a place where I was a good (!) 15 years older than the rest, and NONE of them carried cash. Is it gender? My wife would NEVER carry as much cash as I do. Is it convenience? Our bank has very few branches, and getting to the ATM is a drag, so I never come away with less than $100.

At any rate, money guru Dave Ramsey has compiled a list of the pros and cons of carrying cash.

Pros include:

  • If you’re on a strict budget, and you see your cash dwindling, it helps you spend less.
  • Cash can give you bargaining power on a purchase.
  • Convenience, of course. And others…

As for the Cons of cash:

  • If it gets stolen, it’s GONE.
  • It’s bulky and messy. (My wife marvels at the way a piece of paper with 4 corners and 2 sides can somehow be crammed 97 different ways in my wallet!)
  • It’s useless online, which is becoming a primary way we shop. And others…

So, cash or no cash? What do YOU do? Let us know over at the MindField Online Facebook page, and have a great weekend!

Today’s Connected Consumer

connected
That’s her!

I found a stack of mildly interesting graphics on the web, describing various aspects of today’s Connected Consumer.

Today, consumers of all ages and lifestyles are connected to the brands and businesses they love via multiple screens and devices. In fact, 90% of all media interactions today are screen-based. This has many implications, especially for online shopping, customer service, and the nature of communication in general. Survey Analytics

There are a few surprises buried under all the bars and pies and percentages, chiefly that the connected consumer ISN’T a “tweeting twenty-something” (not that this is a bad thing...) Instead, the “average” connected consumer is a 40-year-old woman with a household income of around $60K who owns several devices.

Take a look at some of the numbers…

What are we using?

  • In addition to a PC or laptop, 43% own a smartphone and 16% own a tablet.
  • 81% are on Facebook
  • 60% use digital catalogs
  • 87% interact with retailers via websites or mobile sites, but…
  • only 4% use a retailer’s mobile app.

What are we buying?

  • #1 item purchased on tablet or PC: Electronics (about 55% for both)
  • #1 item purchased on a smartphone: Music (42%)

What do we say about ourselves?

  • Connected Consumer’s top-3 answers: Savvy, Frugal and Spontaneous

Interesting note: the #5 way that CC’s describe themselves is “Addicted.” A little self-awareness is a good thing, I guess! There are a lot more graphics with more numbers, statistics and pretty pretty colors colors HERE, so take a look!

So, do any of these numbers sound like you? The trend running through the whole thing is that this connected consuming is on the rise. Have you caught the bug? Let us know over at the MindField Online Facebook page!

Spring Home Improvement Fun?

Savings Tip #1: Find a bunch of giant $100 bills in the yard
Savings Tip #1: Find a bunch of giant $100 bills in the yard

It’s been a tough winter for just about everybody. And, trust me, I know it’s relative. If I tell you that here in Charleston SC, we had a cold snap where “it got down to 19 degrees one night!” many of you will laugh. But that’s a big deal here! Anyway, as spring finally breaks, we emerge from our caves to find that our lawns, landscaping, patios and home exteriors look decidedly more beat-to-crap than we remember them. Disgusted, we go back inside to the dank grizzly den we burrowed into all winter long, only to see that it has suffered a similar fate.

I’m pretty sure this is where the whole Spring Cleaning thing came from. I believe it’s as much as a psychological need as a physical one.

Of course, that takes money. That is, if you (I) have any left after watching your (my) heating bills more than double over the winter. A lot of folks use their tax refunds and – even in 2014 – over half of us plan to get one.

How will we spend? According to Zillow.com, about 60% will take on some kind of project, but we will only spend $700 on average – which is the lowest since Zillow started their survey. So, since we are being so conservative, here are some links to help you spend wisely!

Also, Walmart and Target are having HUGE home improvement sales this weekend.
How about you? Any home improvement plans? I plan to smash my thumb with a hammer and cuss a lot. Share your plans and savings tips with us over at the MindField Online Facebook page. And have a great weekend!

St. Pat’s 2014!

This-cat-like-Guinness-too-228x300Let go of my Lucky Charms, and listen up! Here’s where all your “green” will go this year on St. Patrick’s Day, according to MSNMoney.com:

Who is celebrating?

  • 55% of Americans will celebrate, up from 48% in 2007
  • 58% of men, 53% of women
  • 77% of 18-24 year-olds
  • 133 million people total
  • 34.1 million U.S. residents claim Irish ancestry
  • 24.1% claim Irish ancestry in the “most Irish” city: Boston

How are we celebrating?

  • 83% will wear green
  • 34% make a special dinner
  • 30% attend a party at a bar or restaurant
  • 22% decorate the home or office
  • 17% attend a private party
  • 2 million – number of attendees at NYC St Pat’s parade, America’s largest

How much are we spending?

  • $4.8 billion in spending
  • $36 per person
  • $255 million spent on beer

How about you? Any special plans for St Pat’s (other than possibly calling in sick on Tuesday?) Let us know over at the MindField Online Facebook page! Have a good weekend and a Happy St. Patrick’s Day!

March (Retail) Madness!

introEverybody knows that there are certain things you buy  – and certain things you avoid – in certain months. Many people (like ME) have no clue what those things are, though. So here is your buying (and avoiding) guide for March, with a load of links so you know we’re not making it up!

In general, what are the good buys for March? Things like cleaning supplies and home fragrances (for the Spring Cleaners among us!) Frozen food (March is Frozen Food Month, because there is a month for everything!) Anything to do with travel, because we are sick of sitting in the house all winter. Last year’s electronics. Post-Valentines (but pre-Easter!) chocolate, and on and on.

Now for your linking pleasure, here is the rundown from sources across the fruited plain. Enjoy, and have a great weekend (shopping, of course!)

And if you have a favorite March buy, let us know over at the MindField Online Facebook page!

October Surprise (deals!)

ID-100246553Time for a look at your best deals of the month! October is an in-between month, stuck in the dead zone between back-to-school and Black Friday. It can be difficult to spot a bargain – and the right time to snag it – without professional consultation! So, what do the experts say are good buys in October? Hot items include Cars, Costumes, Vacations, Thanksgiving travel, Music, School Supplies (whatever’s left!) Cruises, Camping gear (the warmer-weather stuff,) Jeans, Cookware and Whatever Apple thing that is about to be replaced.

In general, there are many items that you don’t have to wait until Black Friday to buy, but also a bunch of things that you SHOULD wait for. (Helpful!)

Here are some links for ye:

How about you? What savings tricks do you use during October? Let us know over at the MyMindField.info blog!

Shopping Ninja or Shopping Noob?

Purchase Receipt and Money. Savings Concept.Here’s a fun shopping quiz (actual fun may vary) concocted by Deb Morris, the “Fru-Gal.” Your scores supposedly will reveal your shopping personality, and may actually help you change shopping behaviors and save more money!

Here are the questions…

  1. Do you enjoy shopping?
  2. Do you make a list before you shop?
  3. Do you stick to your list when you shop?
  4. Do you always buy the same brands?
  5. Where do you shop the most often?
  6. When do you shop the most often?
  7. Do you use your store’s discount card?
  8. Do you use grocery coupons?
  9. Do you print coupons?
  10. Do you use electronic coupons?
  11. Do you belong to Checkout51, Vocalpoint, Ibotta or Saving Star?
  12. Have you ever purchased grocery items free with coupons?
  13. Do you ever shop at the drugstore?
  14. Do you take your grocery coupons with you on vacation?

Each question gives you three alternative answers, with each being worth a certain point value. Add your points to find out if you are a “Busy Shopper,” (the lowest category) meaning you are too busy to cut coupons or comparison shop; an “Amateur Shopper,” meaning you realize the value of coupons and flyers but you just aren’t good at it; or an “Expert Shopper,” which means you are an expert at (wait for it…) shopping.  I scored a 10, which means I am a “Dude.” Oh well.

So, take the test! How did you do? Let us know over at the MindField Online Facebook page!

Tax Prep: DIY or Pro?

6856_ser_121205_TaxPrep1-LDoes it seem like the Do-It-Yourself tax preparation folks are especially aggressive this year? The commercials seem to have changed their tone, from “it’s not that hard, you could probably do it yourself…” to “NOBODY knows your situation better than YOU do, so do it YOURSELF, stupid!!”

So, you may be thinking about DIY tax prep this year and, if so, you probably have some questions. Bankrate.com ALSO has questions that will help you decide whether to DIY or hire a pro.

If you are considering DIY:

  • Do you know your tax situation – filing status, available tax credits and deductions, changing tax laws that affect you, etc.?
  • If you have questions or get stuck, will you know where to get answers?
  • Are you confident that you have kept good records throughout the year?
  • Are you really private and picky about who sees your financial and personal info?

Why you might consider hiring a pro:

  • The whole tax thing freaks you out.
  • You don’t have (or don’t think you have) the time to spend on the preparing your return.
  • You’ve had a major change in your life (kids, job, bought property, moved out of state, etc.) that’s going to complicate the process this year.
  • You think a pro will be able to “get you more money back,” which will cover his costs.

Answer these questions honestly, and it should help you make the right choice. Then, read the rest of this article to find out how to proceed, whichever path you choose. Either way, you want to get it right!

So, which have you done in the past? Are you more comfortable one way or the other? Did you go one way, and then switch? Let us know over at the MindField Online Facebook page!

Valentine’s Day by the Numbers, 2014

Antique-Valentines-Day-CardsHappy Valentine’s Day from MindField Online! (Pause while 30 million dudes realize they forgot all  about this.) Relax fellas…technically, you have until dinner to get it together!

According to Forbes Magazine, by way of FTD Florists, the average person celebrating Valentine’s Day is expected to spend $133.91 on the holiday in 2014. And that’s just America! Multiply that by the rest of the English-speaking world, the rest of Europe, South and East Asia and that’s… a BUNCH of money, dude!

So, where does the money go? Check it out!

  • Total spending in the US: $17.3 billion
  • Men spend $230, women spend $196.
  • Marrieds spend $20-30 less than daters or engaged
  • 18% spend NOTHING. Boo!
  • Practical is not welcome! 37% give flowers, 19% give jewelry
  • 180 million V-day cards are exchanged – 85% bought by women
  • 196 million roses are purchased – 73% bought by men
  • 14% of women send themselves flowers (Sad!)
  • Top 5 gifts: 5) Jewelry, 4) Flowers, 3) Dinner, 2) Candy, 1) Cards

And now, the worst- and best-case scenarios:

  • Percentage of women who would break it off if he forgot V-day: 53%!
  • Number of babies conceived if it all goes well: 11,000!!

However (and however much) you spend on Valentine’s Day, we hope you get to be with somebody special. If not, there’s always next year! Enjoy the snuggles, and have a great weekend!Source. Source. Source.

Another MindField Difference…

roundabout simple signIf you are a big doer of surveys (known in scientific circles as a “survey-doer”) you may have heard of Routing. Or maybe not – it’s only a few years old and it’s sort of an “inside baseball” term.

Anyway, routing means that, if your survey company works with a larger consortium of survey companies (as MindField does now) then you log in to a certain survey opportunity, then maybe you don’t qualify, and then the big computer in the sky keeps pulling you along to the next opportunity, and the next, until it finds a survey that you qualify for.

Basically, the practice has several benefits for the survey companies and the clients who commission the surveys. For the panelist, maybe not so much. You do eventually qualify for something, but how long will that take? The answer is, it varies between survey companies.

It leads to one of the biggest complaints panelists have about routing: Respondent Fatigue. And it’s a big reason that MindField doesn’t do it!

At MindField, we make our best attempt to target the sample to the needed qualifications and should you not qualify you are finished with that opportunity rather than being passed around until something finally fits.

In the research we conducted, we found routing to be a huge complaint among panelists and something we listened to.

In other news: Email avalanche! One panelist asked, “I’m getting 30 email invites a day! I’m overwhelmed! Is that normal?” Well, going forward, no. This is one reason we are going to the Survey Cloud. With all these new opportunities, you would be bombarded with invites! So, invites are ramping down while Cloud is ramping up – and we are in this temporary “between time” that will end shortly.

So, again, a time of change, growth and increased opportunity. Will we break a few eggs along the way? Probably. We just ask for your continued patience as we build a bigger, better MindField for you!