Tag Archives: online commerce

Today’s Connected Consumer

That’s her!

I found a stack of mildly interesting graphics on the web, describing various aspects of today’s Connected Consumer.

Today, consumers of all ages and lifestyles are connected to the brands and businesses they love via multiple screens and devices. In fact, 90% of all media interactions today are screen-based. This has many implications, especially for online shopping, customer service, and the nature of communication in general. Survey Analytics

There are a few surprises buried under all the bars and pies and percentages, chiefly that the connected consumer ISN’T a “tweeting twenty-something” (not that this is a bad thing...) Instead, the “average” connected consumer is a 40-year-old woman with a household income of around $60K who owns several devices.

Take a look at some of the numbers…

What are we using?

  • In addition to a PC or laptop, 43% own a smartphone and 16% own a tablet.
  • 81% are on Facebook
  • 60% use digital catalogs
  • 87% interact with retailers via websites or mobile sites, but…
  • only 4% use a retailer’s mobile app.

What are we buying?

  • #1 item purchased on tablet or PC: Electronics (about 55% for both)
  • #1 item purchased on a smartphone: Music (42%)

What do we say about ourselves?

  • Connected Consumer’s top-3 answers: Savvy, Frugal and Spontaneous

Interesting note: the #5 way that CC’s describe themselves is “Addicted.” A little self-awareness is a good thing, I guess! There are a lot more graphics with more numbers, statistics and pretty pretty colors colors HERE, so take a look!

So, do any of these numbers sound like you? The trend running through the whole thing is that this connected consuming is on the rise. Have you caught the bug? Let us know over at the MindField Online Facebook page!

Online Shopping Habits

She found a great deal, and her hair looks fabulous!
She found a great deal, and her hair looks fabulous!

I knew online purchasing was a big deal, but I didn’t know it was THIS big:

Online customers are becoming important to most businesses. For example, in a recent Nielson Global Survey more than 85 percent of the world’s online population has already used the Internet to make purchases.  SmallBizTrends.com

Since the hardest part of getting people to accept a trend is getting them to try it for the first time, I’d say online shopping has conquered 85% of the world!

This article I point to is a little inside baseball – online marketers talking to other online marketers – telling each other about OUR online buying habits. Who says we can’t peek inside?

Guys and Girls:

  • Both tend to purchase from desktops (M 87%, W 82%)
  • Both tend to purchase from home (M 81, W 84)

Distractions, distractions!

  • Marketers study the number of “abandoned” shopping carts on retail sites. You were shopping and wandered off somehow. They blame cookies. If you have never understood what exactly cookies do, it’s this. They follow you, create a distraction, and try to lure you back to their site.

A Multi-screen experience:

  • “65 percent of purchases begin on a smartphone, while 25 percent begin on a laptop and 11 percent start on a tablet.” Ending, as we said, at home and on your desktop about 90% of the time. For me this is true because I will only give out my credit card on wired cable, never wi-fi.

Anyway, those are the highlights. You can read more at the original piece.

How about you? Do these traits sound familiar? What kind of online shopping do you enjoy? What BUGS you about it? Let us know over at the MindField Online Facebook page, and have a great weekend!