Tag Archives: focus groups

Do-Gooders Pay More?

issuesWould you pay more for a product, or choose one company over another, if you perceived that company as “doing good?” Apparently so…

In Nielsen’s online survey of 30,000 consumers in 60 countries, 55 percent of respondents said they would pay more for products and services from companies committed to positive social and environmental impact.   Business Week

And the age group most likely to do so? Millennials (age 30-ish.) So, what are the issues that these folks care about, enough to reward those companies that feel their pain? Here are the top 8:

  • 67% Increasing access to clean water
  • 63% Improving access to sanitation
  • 63% Ensuring environmental sustainability
  • 62% Eradicating extreme poverty and hunger
  • 58% Combating non-communicable diseases
  • 58% Reducing child mortality
  • 56% Improving maternal health
  • 56% Fighting HIV/AIDS, Malaria, other diseases

The article lists about 20 issues, and gives a lot more rationale, so check it out. What about YOU? Would you pay more for a product, or choose one company over another, if you perceived that company as “doing good?” Which issues inspire you? Let us know over at the MindField Online Facebook page!

Valuable Money Lessons at ANY Age!

financial-knowledgeWhen I got out of college, I immediately got an Elder-Beerman’s credit card (a Midwestern department store – are they still around?) In about five minutes I had already maxed it out – an entire $500! Someone wise (supposedly) told me to get the card, so that I could “start building credit.” I think by “building” they meant “destroying!”

It never got that bad, but I made some key mistakes in my early twenties that took well into my 30’s to straighten out. So, in that vein, we humbly present “10 Things Everyone Should Know About Money”, courtesy of US News Money. Here are the bullets:

  1. You have to earn more than you spend.
  2. Saving early will help you save more.
  3. Higher rewards mean higher risk.
  4. Diversification is your friend.
  5. Protect yourself from scam artists.
  6. Insure yourself against rainy days.
  7. Automate savings.
  8. Minimize your debt load.
  9. Track your credit score.
  10. You’re never done learning.

Sad that SO many of these are totally common sense (I should EARN more than I SPEND?) But kids these days… well heck, we were all kids once. Anyway, a lot more details at the original piece, so you know what to do.

How about you? I told you MY dumb money mistakes, circa 1988, so share some of yours over at the MindField Online Facebook page. And have a great weekend!

Target Data Breach Aftermath

Oh, Bullseye...who could stay mad at YOU?
Oh, Bullseye…who could stay mad at YOU?

Trolling around for blog topics this morning, I came upon this piece, “The Impact of Target’s Data Breach on Consumer Trust.” And I suddenly remembered that I shopped at Target this weekend, AND I paid with my debit card! I guess my consumer outrage over identity theft had a short shelf-life, eh?

As you will recall, Target had a terrible security breach involving their card-readers back on Black Friday….er, Black Friday weekend…um, make that November 22nd to December 15th! Bad security issue, even worse public relations nightmare. Heck, the Target CEO just stepped down!

So, have we changed our habits in the aftermath? Obviously, I haven’t – and I remember saying “I will NEVER shop there again!” But how about you? Let’s look at the stats, as compiled by Bizrate Insights:

  • 35% of Target’s customers have changed their shopping behavior.
  • 22% shop there less
  • 13% have stopped shopping there altogether (22+13=35!)

And it seems that the ones who shop there less are more cautious when they do:

  • 44% now pay only in cash

How about you? There seemed to be a rash of these things during the Holiday shopping season. I remember Michael’s Crafts got hit, too. Are you changing your habits? Being more cautious? Don’t care? Let us know over at the MindField Online Facebook page!

Garage Sale Season!

Bad Photoshopp presents: My Mom's Garage Sale!
Bad Photoshop presents: My Mom’s Garage Sale!

Garage sale, yard sale, rummage sale, tag sale… whatever you call it, ‘tis the season! Check out these statistics:

  • Number of US garage sales each week: 165,000
  • Number of people who attend: 690,000
  • Average weekly garage sale revenue: $4.2 million

And my favorite statistic…

  • Profit margin when somebody buys your crap and re-sells it on eBay: 462% !!

This is the time of year when those huge nationwide sales begin. You’ve got the Great US 50 Yard Sale, which stretches from Maryland to California – over 3,000 miles! There are plenty of others like it; we’ll give you some links below.

Just so happens I’m on a trip back home to Ohio, helping my mother organize a big garage sale – so come on by! Here’s a question: in Ohio, sales are held on Friday and Saturday. In South Carolina, they are almost always Saturday only. Why is that, do you think? What’s the tradition where you live? Let us know over at the MindField Online Facebook page, and have a great garage sale weekend!

Here are some links:

How to Spend Your Tax Refund?

MW-BV866_pftaxr_20140304115214_MGThe tax-filing panic has passed for another year. Now, we play the Waiting Game (“I’m SICK of the Waiting Game! I want to play Hungry Hungry Hippos!” Homer Simpson) Anyway, if yours is the average American family, you’re likely to get about a $2,600 refund from Uncle Sam.

What to do with that money? The urge to splurge will always be there. It’s natural to want that big flat screen TV or that getaway vacation. But, how about some more… responsible ideas?

It’s The Consumerist to the rescue. They have an ongoing series of financial self-help articles with the umbrella heading “How Not to S*ck at….” And this week’s topic is spending your tax return. Here are some bullet points highlighting “How Not to S*ck at Spending Your Tax Refund.”

  • Pay Down Debt
  • Emergency Fund
  • Boost Your Retirement Nest Egg
  • Save For College
  • Create a Fund For Anything (pay cash for the thing you want instead of credit.)
  • Give It Away
  • Make Additional Mortgage Payments
  • Do Those Home Repairs

Of course, more tips and lots more detail at the original piece, so check it out! Now, the big question is… how will YOU spend YOUR tax return? Let us know over at the MindField Online Facebook page!

Easter Basket of Savings!

easterEaster is upon us, and you’ve either spent a bunch of money already or you are about to. Statistics say that we will spend about $140 this year. Coincidentally, about the same amount we spend on Valentine’s Day.

The biggest expense is Easter candy, which almost 90 percent of celebrants will buy, and Easter dinner was a close second with nearly 86 percent of shoppers planning a special meal. Other items shoppers planned to buy included Easter dresses or outfits, gifts, decorations and flowers. GoBankingRates.com

So, with all that spending, where are the deals? We meant to tour around the web and found you a bunch of deals, but this single article has done that work for you, including deals at Target, Walmart, JCPenney, Kohl’s, Dress Barn and a bunch more. So, go there!

Finally, yes, there is a real, sober, serious meaning behind the Easter holiday that has nothing to do with chocolate bunnies and marshmallow peeps. To those who celebrate it, MindField Online wishes you a Happy Easter full of family and fellowship!

The Thrill of the Hunt?

saveWhen it comes to groceries, do you experience the thrill of the hunt? Trekking from store to store, tracking down that bargain, snaring it, bagging and tagging it, taking a photo with it, and so on? Whatever, man. No judgment here!

But if you’re like me (i.e., a DUDE) the answer is “No”. I have one store for the weekly haul, and one store for the quick, one-or-two-item grab without the 3-mile walk. I barely think about the fact that there are at least 4 other grocery stores I could visit, not to mention the CVS’s, Dollar Stores and Big Lots that have grocery items now.

They say that people generally only know the prices of 4 items, and I can’t even claim that! So, this news from Walmart is interesting… Starting last month, Walmart began testing the “Savings Catcher” in Atlanta, Charlotte, Lexington, Dallas, Huntsville, San Diego and Minneapolis. You go to the website, enter some info from your receipt, and it scans the prices of the different competing stores near you. If it finds a lower price at, say, Kroger, it sends you an e-coupon for the difference. It may be for 27 cents for one item, but for a $100 receipt, or for a whole month, it could add up.

It’s just a test for now, and only in a few cities but, if you want to learn more, visit the Savings Catcher site. So, what do you think? Would you give up the thrill of the “bargain safari” and let the computer do the work? Let us know over at the MindField Online Facebook page!

To Cash or Not to Cash?

Yep. All singles. Sigh....
Yep. All singles. Sigh….

Quick question: who still carries cash? I don’t mean that you have a twenty for emergencies, but that cash is your primary way of getting around. My wife is the “20 for an emergency” type, while I am cash. I will whip out the debit card for $80 worth of groceries, or the AmEx for Sunday brunch, but that’s so I don’t use up my precious cash! (Though, at brunch, I almost always leave the tip in cash.)

Is it generational? I worked at a place where I was a good (!) 15 years older than the rest, and NONE of them carried cash. Is it gender? My wife would NEVER carry as much cash as I do. Is it convenience? Our bank has very few branches, and getting to the ATM is a drag, so I never come away with less than $100.

At any rate, money guru Dave Ramsey has compiled a list of the pros and cons of carrying cash.

Pros include:

  • If you’re on a strict budget, and you see your cash dwindling, it helps you spend less.
  • Cash can give you bargaining power on a purchase.
  • Convenience, of course. And others…

As for the Cons of cash:

  • If it gets stolen, it’s GONE.
  • It’s bulky and messy. (My wife marvels at the way a piece of paper with 4 corners and 2 sides can somehow be crammed 97 different ways in my wallet!)
  • It’s useless online, which is becoming a primary way we shop. And others…

So, cash or no cash? What do YOU do? Let us know over at the MindField Online Facebook page, and have a great weekend!

April Foolishness

google-companies-prank-work-job-april-fools-day-ecards-someecards
That’s the spirit!!

As a writer FOR the web, I spend a lot of time ON the web. For me, April 1st is the most irritating day of the year, and it sneaks up on me every time!! I’m reading something (supposedly) serious like Newsweek.com and I see, “The President then said farewell, boarded the mothership and returned to his home planet.” And I’m like “Grrr! April Fools!” I might as well go play in the street for the rest of the day.

So I guess I can appreciate when businesses try to have a little fun with the concept. I mean, I might as well. They’re not going to stop just for me, and playing in the street is dangerous. So, here are some noble April Fools’ Day efforts from companies trying to get in on the fun and irritation.

See any that didn’t totally irritate you to death? Let us know over at the MindField Online Facebook page!

April Shower of Savings!

I just said that!
I just said that!

It’s almost April, and time to look at the months best bargains! Here are some highlights:

  • Electronics: It’s the end of the fiscal year in Japan, and everything must go!
  • Seasonal stuff: Spring clothing, Easter candy (after Easter, natch), Mother’s Day jewelry
  • Travel: Book cruises now, even if you aren’t traveling for months
  • Health: The New Year’s Resolution crowd has faded out, so there are bargains on athletic shoes and gym memberships.
  • Tax Time: Many retailers (especially fast food) offer a free cup of coffee here, a donut there. Check it out!
  • Home Improvement: Like we said, spring cleaning and projects, projects, projects!

Again, just the highlights. Here are a couple of helpful links for your Friday browsing pleasure.

ABC News: April Bargains to spend your tax refund on
Best Travel Deals: Best Travel Deals for April
Ben’s Bargains: Waste Not, Want Not: Best Deals to Buy in April
DealNews.com: The Best and Worst Things to Buy in April

Have you got any spending (or saving) secrets for April? Share them over at the MindField Online Facebook page. And have a great weekend!