Tag Archives: target

Target Data Breach Aftermath

Oh, Bullseye...who could stay mad at YOU?
Oh, Bullseye…who could stay mad at YOU?

Trolling around for blog topics this morning, I came upon this piece, “The Impact of Target’s Data Breach on Consumer Trust.” And I suddenly remembered that I shopped at Target this weekend, AND I paid with my debit card! I guess my consumer outrage over identity theft had a short shelf-life, eh?

As you will recall, Target had a terrible security breach involving their card-readers back on Black Friday….er, Black Friday weekend…um, make that November 22nd to December 15th! Bad security issue, even worse public relations nightmare. Heck, the Target CEO just stepped down!

So, have we changed our habits in the aftermath? Obviously, I haven’t – and I remember saying “I will NEVER shop there again!” But how about you? Let’s look at the stats, as compiled by Bizrate Insights:

  • 35% of Target’s customers have changed their shopping behavior.
  • 22% shop there less
  • 13% have stopped shopping there altogether (22+13=35!)

And it seems that the ones who shop there less are more cautious when they do:

  • 44% now pay only in cash

How about you? There seemed to be a rash of these things during the Holiday shopping season. I remember Michael’s Crafts got hit, too. Are you changing your habits? Being more cautious? Don’t care? Let us know over at the MindField Online Facebook page!


target-credit-card-breach-stolenBeen keeping up with that credit card breach at Target? Here’s the skinny….

Target says 40 million credit and debit cards may have been compromised. If you shopped at a U.S. Target store between November 27 and December 15, you should assume you’re at risk and keep a close watch on your account statements. It’s not clear whether every Target store was affected, but at least one card issuer says it’s seeing signs of fraud all over the United States, according to Krebs on Security. You’re not in any danger if you shopped at Target’s website, or one of the company’s Canada stores. Time Magazine

At my house, we got our notices from Target via email. It answers a lot of questions, offers advice, as well as the opportunity to access free credit reporting from the big agencies.

Some, of course, are saying it’s too little too late. The public relations nightmare – and the lawsuits – have already begun. In my opinion – very much a “seems to me” without any hard evidence – Target was a little late in admitting there had been a breach. When they did, they talked about it happening on Black Friday weekend (let’s say 11/27 to 12/1.) By the time I got my email, that weekend period had stretched to December 15!

On the other hand, let’s not place ALL the blame on (seemingly) inadequate security. Let’s be sure to thank the jerks who stole the credit cards. They KNOW you and I won’t be held accountable for the fraudulent purchases, and they see it as a victimless crime. In my opinion, it’s ECONOMIC TERRORISM pure and simple.

Anyway, here are some (FRESH) links if you need to catch up:

Did you get your notice? Is this an outrage, or more of the same in today’s super-connected, ever-more-vulnerable world? Let us know over at the MindField Online Facebook page, and Merry Christmas Eve!

Thanksgiving and Late for Work

“Watch for Falling Prices – and Flying iPads!”

Have you seen that nightmare YouTube video of the redneck Wal-Mart warehouse guys “playing catch” with your iPad, laughing with glee when it smashes on the ground? Go on, Google it (but NOT at work.)

Anyway, those three ding-dongs got fired (because they posted the video online, durr.) But thousands of Wal-Mart and Target employees remain, and they all have to work on Thanksgiving. Are they mad enough to destroy your merchandise? Probably not, but I wouldn’t count on any surplus of smiles.

Imagine you’re at mom’s, packing away the turkey and giblets, watching Dallas and Detroit and generally having a good time. Then at 8pm, you have to head to work for the next 16 hours.  “But I’m still full of turkey – and resentment!”

Last year, a Target employee gathered 200,000 signatures on a petition to stop the retailer from opening at 11pm Thanksgiving night. If you read the Target guy’s statement, he is careful to say that he LIKES Target. They give back to the community, support charities, etc. He just thinks they’re going a little nutty with the Black Friday business.

Target responded, “You’re right, 11pm is dumb. Let’s open at 9pm instead!”  Meanwhile, in a touching show of solidarity, Wal-Mart will open at 8pm.

Sign of the times, I guess. There will always be retailers looking for an advantage, employees willing to work and shoppers looking for that big score. If that’s you, here is a guide to Black Friday opening times, if your conscience can stand it (it can.) Happy hunting!

Who is Really the Low Price Leader?

For me, the perception of paying less is what takes me to Wal-Mart. I feel like the noise, the crowd and the hassle are worth it if I am saving dough.

According to this article, though, those savings may be an illusion.

Target this month had lower prices than Wal-Mart for the first time since October, according to research conducted by Bloomberg Industries. The Minneapolis-based chain also led by its widest margin since the monthly study began two years ago. The study examined the gap in average price across a basket of 150 like items at stores within five miles of each other.  Bloomberg.com

Apparently, the still-crappy economy has the two giants scrambling for customers, and the competition has heated up. Of course, there are other players, including Kmart and Amazon. Customer loyalty is up for grabs, and we will go wherever the prices lead us.

At any rate, Target is crowing, and Wal-Mart is saying “Yeah, but…” And it seems this whole competition  is for bragging rights, since we are talking about a savings of 46 cents per every hundred dollars!

What do you think? Target or Wal-Mart? Do you see a difference? Let us know…and have a great weekend!