Tag Archives: focus groups

It’s the Thought that Counts?

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bad
Giver: “If you don’t like it you can take it back!”
Receiver: “Great. A lame gift AND an errand!”

Once upon a Christmas, I gave someone close a copy of the LIFE magazine from the day she was born. Mind you, the special day was in 1959. I sent away to an antique publications house in New York two months in advance, and paid $40 for it.

On Christmas Day, she opened the package and… just didn’t get it. She was polite about it but I could just tell, you know?

Well, according to a study in a recent Journal of Experimental Psychology…

The adage “It’s the thought that counts” was largely debunked. Gift givers are better off choosing gifts that receivers actually desire rather than spending a lot of time and energy shopping for what they perceive to be a thoughtful gift. The study found thoughtfulness doesn’t increase a recipient’s appreciation if the gift is a desirable one. In fact, thoughtfulness only seemed to count when a friend gives a gift that is disliked. Wall Street Journal

So, we really only want what we want. They say the only sure way to satisfy someone is to force them to make a list, and then buy something on it. And this is my defense in the previous example. I went the “thoughtful” route because she was TERRIBLE about making a wish list, always has been. After that, I switched to gift cards.

Oh well… if you are thinking that this is just one more sign of what stupid selfish babies we all are, I have to say that I don’t disagree.  Read the article, and tell us what you think!

* the “errand” joke isn’t mine. I would credit it if I could remember who said it!

Naming Names, Naughty and Nice

The watchdogs over at Consumer Reports have cracked open the suggestion box and put together their annual Naughty and Nice list for the holidays. The list includes input from CR staff and Facebook fans. There were 100 nominees, and CR narrowed it down to the 10 best and worst.

Companies were dinged for hidden or tricky fees, fine print, and unfriendly practices; others were lauded for generous and outstanding customer service.

And to keep it fair, the list looks specific policies and practices such as hidden fees, return policies, etc. “They’re jerks!” doesn’t make the cut!

Anyway, here are some of the more famous names on the list, with an eye toward holiday shopping:

Nice: Home Depot, Honda, Kohl’s, Nordstrom, Red Wing Shoe Co.

Naughty: CompUSA, Forever 21, Abe’s of Maine, Vonage, Tiger Direct

There are many other examples of policies – good, bad and mindless – at the original article, so check it out!  Do you have any examples?

Speaking of nutty hidden fees, remember this post about RyanAir?

Pre-Thanksgiving Brainstorm

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By the time we meet again, you will be ignoring this space and engaging in hand-to-hand combat at the mall. So, to kick off your battle planning, here are some gift idea links from around the web:

CNBC has this year’s top gadget gifts

Good Housekeeping picks this year’s best toys

Consumer Reports likes these electronic gifts

Help for Parents has a Top 10 gifts for kids list

Digital Crave picks the 5 best cell phones

Ask Men has a top 10 for her (relax, it was written by a woman!)

And also a Top 25 for him

And hey, who’s hungry? Planning your Thanksgiving Day feast?

Consumer Reports names the best stuffing mixes

Epicurious picks the best frozen pumpkin pies

Here are the top 5 cranberry sauce recipes (from 2010, but hey)

Hope this helps! Have a great Thanksgiving Day. Remember to actually, you know, give thanks. And be careful on Black Friday- I don’t want to see you in a riot on YouTube!

(photo: wetcanvas.com)

Yes, it Comes in Pink

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“It’s a Car – a PRETTY One!” (brochure copy)

Ladies, be warned. Marketers have cracked the Girl Code. Millions of dollars have been spent to discover the secret of reaching women. You ready? Here it is: Color it pink and play on your insecurities.

We’ll let that sink in for a moment, like a moisturizing cream that erases fine lines and age spots.

One of the big-name ink pen companies has a For Her line. If you’re an Ellen fan, you know how that went over.

Said one reviewer: “For once, I don’t have to grip a giant, man-sized pen just to sign receipts at Saks. And the ink just hits the paper so smoothly, not at all like the rough, gritty man ink in normal pens.”

Meanwhile, Honda has a version of the Fit subcompact called “She’s.” Its lady-centric approach? It’s pink, its AC won’t dry your skin and its anti-UV glass will help prevent wrinkles.

The review is in: “Stupid name, awful color, everyone needs protection from the sun’s rays, and if they want to market to women, they need to think leg to pedal ratio, especially clutch, so you don’t have to scoot the seat all the way up to the steering wheel.”

I guess the point is that pink is nice, but that can’t be the only selling point.

Final example: I used to do marketing for a handgun company.

Now we’re talkin’!

They had a line of handguns For Her, in pink and lavender. But they weren’t JUST cute; they were smaller, lighter and with slightly less firepower so that – get this – women could actually USE them. We didn’t ignore Pink, we just turned it around: “Why is it pink? So your husband won’t want to borrow it!” Now THAT’S marketing to women!

Here are a couple of articles on the topic, from Today Show online: Here and Here. Check ’em out, have a great weekend and always remember to ask if it comes in pink!

(photos: news.yahoo.com and charterfirearms.com)

Walmart vs. Amazon

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As they say, business it business. But it sure seems like Walmart has an axe to grind with Amazon! Last month, Wally announced they were no longer carrying Amazon’s Kindle. Now, they are going to compete with Amazon’s experimental same-day delivery.

Called Wal-Mart To Go, the service costs $10 regardless of the size of the order. The products will be shipped from the company’s stores, not from a warehouse or distribution center. Wal-Mart began testing the same-day service last week in Philadelphia and northern Virginia. It added Minneapolis on Tuesday and will add San Jose and San Francisco later this month. The trial will last through the holidays. Wall Street Journal

Amazon has been doing the same-day thing in 10 cities for a few years now. Amazon has about $35 billion in online sales each year, about 7 times Walmart’s take. BUT, Wally’s $5 billion is about 1% of their total sales. So, that kind of capital allows them to experiment to find ways to compete with the established leader Amazon.

Analysts say that Walmart is going to need that cash flow to make it work…

 “It can be three to four times the cost for the retailer to pick items and pack them from a store versus having a really efficient, automated process back in a distribution center.”  Wall Street Journal

So, what do you think? Does this sound like a good move for Wally? Or should they stick to what they know best and leave the online fulfillment game to the recognized leaders? Read the article, and have a great weekend!

MindField Milestones!

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What does it all mean?

A couple of milestones to mention today.

First, as represented in the totally awesome and NOT lame graphic above: 4MM. That means Four Million, as in MindField Online recently paid out its 4,000,000th credit to our panelists. That’s four million dollars since MindField’s inception in April 2004 – an average of $471, 000 a year. Over the past 5 years, however, our panelists overall have earned an average of $688,000 in credits each year.

To celebrate, we credited $25 to lucky number 4 million: CODY B. of MONTEREY, CALIFORNIA!

Meanwhile, “100K” also happened. That signifies $100,000 in Amazon.com credits our panelists have opted for since we introduced that new cashout method!  That took a surprisingly short 14 months, which means our panelists like the Amazon option even better than we hoped!

So, a big thank you to our panelists, and stay tuned for more excitement ahead. For example, we’re coming reeeally close to 30,000 Facebook fans. But you didn’t hear it from me!

Return of the Robocall!

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“Greetings, citizen. This is Marcy from Consumer Credit Counselors…”

This is something I haven’t thought of in forever, since I got rid of my landline. But apparently robocalling is back, big time.  Despite the big fuss, and the establishment of the “Do Not Call” registry…

Government figures show monthly robocall complaints have climbed from about 65,000 in October 2010 to more than 212,000 this April. More general complaints from people asking a telemarketer to stop calling them also rose during that period, from about 71,000 to 182,000.  Associated Press

Also, telemarketers are supposed to check the registry for Do Not Call requests each month, but…

…fewer telemarketers are checking the FTC list to see which numbers are off limits. In 2007, more than 65,000 telemarketers checked the list. Last year, only about 34,000 did so.  Associated Press

Part of the problem is that certain types of calls are exempt from the ban, like political calls (awfully good of the politicians to exclude those!), calls for charities, and informational calls (like the airline calling to tell you that your flight is delayed.) What the scammers do is start the call as a charity, then switch to a pitch for “learn how to clean up your credit rating!”

Also, technology is making the law obsolete. Spoof calls hide their true telephone numbers so that when you try to report them, or call them back, you get nothing.

So, what to do? I still get these calls from time to time on my cellphone. My policy is, if I don’t recognize the number, I don’t answer it. They can leave a message or not. Second, there is a website I use, www.whocalled.us, where you can type in the phone number and see if there are any complaints. Also, be careful whenever you sign up for, well, anything on the web. There are often little stipulations like “May we contact you at inconvenient times to tell you about useless products and services?” Finally, you can always complain to the FTC, which I am sure is super-effective. They are at www.ftc.gov or (888) 382-1222.

So, how about you? Are you in the Registry? Do you still get these calls? How do you handle it?

(photo: dailyautocrat.com)

Organic Food – Yea or Nay?

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The term organic shopper helps develop a picture of a consumer who appears to be more in the know about what’s best for their bodies and what isn’t.  But are those who purchase organic foods better off than those who don’t? Maybe not.  Consumer Affairs

Some people (or maybe it’s just me) envision the Organic Shopper as a hippie in hemp sandals and a tie-dye T-shirt. But the truth is that a LOT of people – from every stripe of life – are concerned about bacteria, pesticides and antibiotics in their meat and produce. So they have gone organic in their shopping habits and, for the most part, don’t mind paying a little extra for the peace of mind.

But are they really seeing the benefits? This study is unconvinced.

Twelve Stanford University researchers examined 240 studies on organic foods that were previously conducted between 1996 and 2011. The goal of the researchers was to determine the true differences between conventional foods and organic, in terms of nutrient levels and the amount of contaminants. Consumer Affairs

The good news is that there ARE fewer pesticides present in organic foods. 7% of organic foods had some trace of pesticide, compared to 28% of non-organic foods. BUT…all foods tested were within government safety standards.  Also, they found no big difference in the levels of vitamins A, C and E between the two.

What’s the takeaway? Well, some people just want their organic food, don’t mind paying for it, and that’s cool. But if you are somebody – like many of us – who has to keep tightening their belt month after month but you are still concerned about the safety of your food, non-organic seems to be a safe way to go.

There’s more at the original article, so check it out. And have a great weekend!

(photo: american.com)

Apple Slams Samsung

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Oh, Google Image Search. You never disappoint!

Apple vs. Samsung: it was the “patent trial of the century” and, last Friday, Apple won. Samsung has to fork over $1 billion, pending appeal.

The result is extremely complex and is, as of this writing, still being wrangled over in court. But the initial finding appears to be a whole lot of hurt for Samsung and a victory for Apple. The bigger question is, what does this mean for innovation and competition in the tech industry? TechHive.com

But the biggest question is, how does this affect ME? And, I guess, you too?

Some say it will force an industry with too many “me-too” copycats to dig deep and innovate in new and exciting ways, which would be good. Others say that many designers – often just one or two guys working in a garage – will be so afraid of lawsuits that they will choke up. And still others wonder how much change the consumer will accept. Specific example… what if you have to give up your Droid because it’s pinch-and-zoom function is too much like an iPhone?

Many people are seeing this situation as “Intellectual Property vs. Consumer Choice.”

What do you think?

Drought Brings Crops Down, Prices Up

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How colorfully depressing!

On TV, radio and the web, it’s the background noise we have been hearing all summer: the big Midwest drought. Living in South Carolina, where it rains every day at 4pm sharp, it seems like somebody else’s problem. But my grocery bill tends to disagree. The biggest factor? CORN.

Corn — a crop that has been decimated by drought — is used as feed for beef and poultry; is manufactured into ethanol, a gasoline additive; and is cooked into corn syrup, a sweetener in everything from cereals to ketchup. And, of course, that doesn’t count corn’s simple uses, whether to be eaten alone or made into anything from chips to tortillas.  CBS Money Watch

Before the planting season, they were talking about a record crop. Now they say it will be down 12% from last year. So how does this affect your wallet? And what can you do about it?

  • Buy meat now: Before long, it will be cheaper for farmers to slaughter their livestock that to feed them. When that happens, meat process will shoot up.
  • $kip proce$$ed food$: they have a lot of high-fructo$e corn $yrup.
  • Buy fruit: The weather that is killing vegetables is good for fruit, so prices are lower.
  • Substitute. Oatmeal instead of processed cereal, fish instead of beef, foods with simple sugar instead of fructose, etc.
  • Eat locally: If you happen to live in an unaffected area, the local stuff should be cheaper.

So, have you seen the difference in your grocery bill? Do you have any other saving tips? Let us know!