Tag Archives: earn cash and prizes

Confident Consumers?

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The graphics department nails it again!

When I read a headline claiming that consumer confidence is on the rise, I think that the newspaper should include a coupon for that big grain of salt you need to swallow the news.  That’s the problem today. You read that headline and, depending on your politics, you say, “Well, the New York Times says it, so it MUST (or MUST NOT) be true!”

So, let’s just dispense with all that. Let’s look at the numbers, and then you tell me whether you are “feeling it.” OK? OK!

More hiring and fewer firings this year have helped firm sentiment, setting the stage for a pickup in consumer spending that will probably bolster the economy. Middle-income and wealthier households were among those turning more optimistic last week as stocks rose to a record and gasoline prices stabilized. Bloomberg.com

  • The “Consumer Comfort Index” is at 37.6, the highest since Jan 2009
  • Hiring beat expectations in June, and unemployment is near a 6-year low
  • Auto sales are the strongest since 2006
  • Confidence is up for everybody making at least $40,000 a year, BUT, has dropped for those making less
  • All age groups are optimistic, with over-65’s the most so
  • Optimism increased everywhere but the South

So, those are some of the stats. You can read more at the original piece. So what about you? Are you feeling the rosy glow of consumer confidence or not? Let us know over at the MindField Online Facebook page, and have a confident weekend!

Fun on the Fourth!

Bar none, the least-read post of the year! So, I will keep it brief. Daily Infographic is a cool resource, always laying out topics in a fun, visual, super-readable fashion. You should check them out DAILY, as their name suggests. Here is their take on Independence Day 2014. Click the pic to embiggen, as they say. July-4th-infographic_final

And here’s the mo-riginal: http://dailyinfographic.com/4th-of-july-cheat-sheet-infographic

How about you? Will you be among the 66% displaying an American flag? The 76% getting together with family? The 26% blowing your fingers off with your own fireworks? Let us know over at the MindField Online Facebook page, and HAPPY INDEPENDENCE DAY!

Do-Gooders Pay More?

issuesWould you pay more for a product, or choose one company over another, if you perceived that company as “doing good?” Apparently so…

In Nielsen’s online survey of 30,000 consumers in 60 countries, 55 percent of respondents said they would pay more for products and services from companies committed to positive social and environmental impact.   Business Week

And the age group most likely to do so? Millennials (age 30-ish.) So, what are the issues that these folks care about, enough to reward those companies that feel their pain? Here are the top 8:

  • 67% Increasing access to clean water
  • 63% Improving access to sanitation
  • 63% Ensuring environmental sustainability
  • 62% Eradicating extreme poverty and hunger
  • 58% Combating non-communicable diseases
  • 58% Reducing child mortality
  • 56% Improving maternal health
  • 56% Fighting HIV/AIDS, Malaria, other diseases

The article lists about 20 issues, and gives a lot more rationale, so check it out. What about YOU? Would you pay more for a product, or choose one company over another, if you perceived that company as “doing good?” Which issues inspire you? Let us know over at the MindField Online Facebook page!

Undervalued Dad?

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As I recall, we got mom EIGHT sliders…

An article out today asks the question, “Are American dads undervalued?” Meaning, is Father’s Day less important than Mother’s Day? It goes on to answer “yes,” and then tries to make a very big deal out of it. Frankly, I don’t know any dads who are offended by this.

The numbers do make the case, however. A survey by the National Retail Federation sampled over 6000 people regarding their Father’s Day spending for 2014. Check it out…

  • $12.5 billion – The total amount spent for Father’s Day
  • $20 billion – The total amount spent for Mother’s Day
  • $113.80 – Amount spent on each dad (husband, grandpa, etc.)
  • $162.94 – Amount spent on each mom (wife, grandma, etc.)

You can read the rest of the report HERE.

So, yeah, we spend more on mom. Why do you think this is? Does this mean we “undervalue” dad? Do you think dad is offended by this? Would YOU be? Let us know over at the MindField online Facebook page, and Happy Father’s Day!

States of Happiness, 2014

happymapIt’s time for our annual look at American happiness. Who are the happiest Americans? And how would be know? Well, you interview a BUNCH of people all across the United States – DAILY, for a WHOLE YEAR – and you draw some conclusions!

Gallup rated each state on the following: life evaluation, emotional health, physical health, work environment, healthy behaviors and basic access to services and amenities.  Drum roll please…

Happiest States:

10 Iowa… 09 Washington… 08 Hawaii… 07 Colorado… 06 Vermont…

05 Montana …04 Minnesota …03 Nebraska …02 … South Dakota

01 North Dakota

Unhappiest States:

41 Louisiana… 42 Oklahoma… 43 Missouri… 44 Tennessee… 45 Arkansas…

46 Ohio… 47 Alabama… 48 Mississippi… 49 Kentucky… 50 West Virginia

So that’s the rundown. What do you think? Are you in a “happy” state? An “unhappy” state? Do you agree or disagree with this assessment? Let us know! Check out the whole report, and give us your opinion over at the MindField Online Facebook page!

Retail Stores Adapt for the Future

future_retail_scenario1I just read an article entitled “Mobile Increasingly the Only Tool Used in Purchasing Decisions”, which stated that mobile is increasingly the only tool used in purchasing decisions. And I thought, “Man! The headline really nailed it!”

Does this mean that “stores” are doomed? Not necessarily.

No one thinks physical stores are going away permanently. But because of the frenetic pace of advances in technology and online shopping, the stores that remain will likely offer amenities and services that are more about experiences and less about selling a product. Think: Apple Inc.’s stores. Associated Press

What kinds of things can we look forward to? Here are some highlights, with bonus dumb commentary!

Services: Stores will offer day care, beauty, and veterinary services, and so on. Sort of like Walmart does today, but more FUTURISTIC, I guess!

Convenience: Self-checkout, drive-thru pickup of items ordered online, etc. It’s my dream that self-checkouts of the future actually work properly at least half the time, which would be a 200% improvement!

Location-based marketing: This is happening now (we talked about it a while back) but will only increase. You walk into the store, the store recognizes your mobile device, and it sends you coupons for the things you typically buy. Also, things related to the things you buy (You like makeup? How about some cotton balls?”) Which is fine. Sadly, they get greedy sometimes, and it’s “You like makeup? How about a lawn mower? Snow tires? Term life insurance?”

Further integration of mobile devices: How about picking an item off the shelf, scanning it with your mobile, and walking out of the store with it. No need for checkout, just cross the threshold, and it’s charged to your account. Maybe, but half the fun of shoplifting is setting off the alarms!

So, stores will adapt. They have to! My question is: are you seeing any of these advancements in your local brick-and-mortar? Seeing any others? Let us know over at the MindField Online Facebook page!

Grab These June Bargains!

Time-to-buy-sign

Hope everyone had a great Memorial Day weekend. Mine was super, but I am a little slow on the uptake today. So let’s keep it simple and take a look at June Bargains!

  • Patio Sets and Barbecues: but wait until the end of the month to hopefully score some 4th of July bargain goodness!
  • Dad stuff: Tools, men’s suits, anything related to Father’s Day, June 15.
  • Gym Memberships: People are out and about this time of year, not in the gym. Time to swoop in and grab some savings!
  • Paint: For some reason, painters hate painting indoors this time of year. There is a big surplus of paint, and prices are low.
  • Dairy: June is National Dairy Month, so buy in bulk and freeze that cheese, yo!

We have a few links for you below, so take a look, and start saving! What are YOUR spending plans for June? Travel? Home improvement? Getting ready for the 4th of July? Let us know over at the MindField Online Facebook page!

June Savings Links:

The Wrong Way to Shop?

stock-footage-five-shopping-bags-with-letters-bags-form-the-word-sale-d-animationWalking into my local, famous big-box grocery store on a Saturday afternoon is like walking into an Old West cattle stampede combined with the Normandy invasion multiplied by eleventy-billion. Your first clue about the fun you’re about to have is that the shopping carts are all gone.

And that’s no knock against the store – these are just our shopping habits! Turns out…

The amount of money Americans spend in stores, restaurants, gas stations and online depends heavily on the day of the week. Americans tend to spend the most — an average of $76 a day — on Saturdays, followed by Fridays ($73). MarketWatch.com

If your schedule only allows you to hit the store on the weekend, then you just have to cope. But if you have some flexibility, then you may do well to shop for different items on different days. Such as:

  • Movies on Monday
  • Dining out on Tuesday
  • Groceries on Wednesday
  • Clothing on Thursday

Check out this article for further details. How about you? Have you mastered a savings-by-the-day pattern? Let us know over at the MindField Online Facebook page!

Mother’s Day by the Numbers! (2014)

mothers_spending_shareMother’s Day is here! Whether you enjoy a close, loving relationship with your mom or, you know, NOT, Mother’s Day is an important holiday. How will we be spending our time and money this Mother’s Day? Well, according to an article published by the National Retail Federation, entitled “Families Look to Shower Mom with Gift Cards, Brunch, Apparel Items This Mother’s Day,” it looks like we intend to shower mom with gift cards, brunch and apparel items this Mother’s Day! Here are the stats!

  • 81% will send a card to Mom
  • 67% will send flowers
  • 43% will buy a gift card
  • $3.8 billion spent on brunch or dinner
  • $3.6 billion on jewelry
  • $2.3 billion on flowers
  • $2.1 billion on gift cards

How about you? What are your plans for your mother, grandma, wife, etc? Let us know over at the MindField Online Facebook page. Have a great weekend, and a terrific Mother’s Day!

And here are some more fun stats for Mother’s Day!

Garage Sale Season!

Bad Photoshopp presents: My Mom's Garage Sale!
Bad Photoshop presents: My Mom’s Garage Sale!

Garage sale, yard sale, rummage sale, tag sale… whatever you call it, ‘tis the season! Check out these statistics:

  • Number of US garage sales each week: 165,000
  • Number of people who attend: 690,000
  • Average weekly garage sale revenue: $4.2 million

And my favorite statistic…

  • Profit margin when somebody buys your crap and re-sells it on eBay: 462% !!

This is the time of year when those huge nationwide sales begin. You’ve got the Great US 50 Yard Sale, which stretches from Maryland to California – over 3,000 miles! There are plenty of others like it; we’ll give you some links below.

Just so happens I’m on a trip back home to Ohio, helping my mother organize a big garage sale – so come on by! Here’s a question: in Ohio, sales are held on Friday and Saturday. In South Carolina, they are almost always Saturday only. Why is that, do you think? What’s the tradition where you live? Let us know over at the MindField Online Facebook page, and have a great garage sale weekend!

Here are some links: