Tag Archives: consumer panels

New and Improved?

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I have spent some time in the world consumer marketing, and it’s amazing the amount of time and money that is spent trying to wring out just one more percent of market share. As a MindField member, you also have an appreciation for how much research it takes to decide if a product is a good idea or not.

The pressure to stay on top is huge, and coming up with innovative ideas that people will embrace isn’t easy, as illustrated by the countless number of market miscalculations and abject product failures developed by some of the biggest and most respected brands in the world.  MSN Money

So here’s a look at some ideas that didn’t quite click. Do you remember any of these?

Gerber Singles (1970s.) Ever feed a baby and sneak a bite of their food out of curiosity? Sure. Wouldn’t you like to have an adult-sized jar of mashed bananas for yourself? America said No.

Jimmy Dean Microwaveable Chocolate Chip Pancakes & Sausage on a Stick (2006.) Just because you CAN mash things together and put them on a stick…SHOULD you?

Heinz EZ Squirt ketchup (2000.) Ketchup in a rainbow of bizarre colors for you to get out of your kids’ clothes.

Ore-Ida Funky Fries (2002.) Apparently, the novelty of cinnamon-flavored, or tube-shaped or BLUE French fries wears off quickly.

Frito Lay’s Wow potato chips (1998.) Who can forget racing to the toilet during the summer of Olestra? An FDA warning on the bag is generally not good for business.

New Coke (1985.) The classic flop. Apparently, EVERY BIT of their research, blind taste tests, etc., told Coke that people preferred the new stuff.

Pepsi A.M. (1989.) It seemed like the dumbest idea ever back in ’89… a super-caffeinated soda to drink in the morning instead of coffee. Now, everybody does it.

Ah well, they can’t all be winners. Can you think of any other food items that missed the mark? There are more in the original article, so check it out!

(photo:  thehelicoptergroup.com)

A Little Place in the City

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Like, a reeeally little place. This is a story that asks “How much space do you need?” And also “How little space can you tolerate?”

In San Francisco, where the average studio apartment rents for more than $2,000/month, the city is ready to vote on a rule allowing developers to build apartments as small as 220 square feet in size. Roughly 10 feet by 20.

At a minimum 150 square feet of living space — 220 when you add the bathroom, kitchen and closet — the proposed residences are being hailed as a pivotal option for singles.  LA Times

They hope the micro apartments will go for $1200-1700/ month. Great for a city where over 40% of the population lives alone. However…

Opponents fear that a wave of “shoe box homes” would further marginalize families of modest means who are desperate for larger accommodations…. And buildings full of micro-units could cause a spike in population density that might strain public transit and already limited parks and public spaces.   LA Times

As for me, I have done the Saturday walking tour of IKEA, where the fake apartments get smaller and smaller, until “Here’s how you can cram into 300 square feet!” And it gave me the creeps!

So what do you think? Clever idea, or the most depressing idea ever? (Or both?)

Return of the Robocall!

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“Greetings, citizen. This is Marcy from Consumer Credit Counselors…”

This is something I haven’t thought of in forever, since I got rid of my landline. But apparently robocalling is back, big time.  Despite the big fuss, and the establishment of the “Do Not Call” registry…

Government figures show monthly robocall complaints have climbed from about 65,000 in October 2010 to more than 212,000 this April. More general complaints from people asking a telemarketer to stop calling them also rose during that period, from about 71,000 to 182,000.  Associated Press

Also, telemarketers are supposed to check the registry for Do Not Call requests each month, but…

…fewer telemarketers are checking the FTC list to see which numbers are off limits. In 2007, more than 65,000 telemarketers checked the list. Last year, only about 34,000 did so.  Associated Press

Part of the problem is that certain types of calls are exempt from the ban, like political calls (awfully good of the politicians to exclude those!), calls for charities, and informational calls (like the airline calling to tell you that your flight is delayed.) What the scammers do is start the call as a charity, then switch to a pitch for “learn how to clean up your credit rating!”

Also, technology is making the law obsolete. Spoof calls hide their true telephone numbers so that when you try to report them, or call them back, you get nothing.

So, what to do? I still get these calls from time to time on my cellphone. My policy is, if I don’t recognize the number, I don’t answer it. They can leave a message or not. Second, there is a website I use, www.whocalled.us, where you can type in the phone number and see if there are any complaints. Also, be careful whenever you sign up for, well, anything on the web. There are often little stipulations like “May we contact you at inconvenient times to tell you about useless products and services?” Finally, you can always complain to the FTC, which I am sure is super-effective. They are at www.ftc.gov or (888) 382-1222.

So, how about you? Are you in the Registry? Do you still get these calls? How do you handle it?

(photo: dailyautocrat.com)

Organic Food – Yea or Nay?

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The term organic shopper helps develop a picture of a consumer who appears to be more in the know about what’s best for their bodies and what isn’t.  But are those who purchase organic foods better off than those who don’t? Maybe not.  Consumer Affairs

Some people (or maybe it’s just me) envision the Organic Shopper as a hippie in hemp sandals and a tie-dye T-shirt. But the truth is that a LOT of people – from every stripe of life – are concerned about bacteria, pesticides and antibiotics in their meat and produce. So they have gone organic in their shopping habits and, for the most part, don’t mind paying a little extra for the peace of mind.

But are they really seeing the benefits? This study is unconvinced.

Twelve Stanford University researchers examined 240 studies on organic foods that were previously conducted between 1996 and 2011. The goal of the researchers was to determine the true differences between conventional foods and organic, in terms of nutrient levels and the amount of contaminants. Consumer Affairs

The good news is that there ARE fewer pesticides present in organic foods. 7% of organic foods had some trace of pesticide, compared to 28% of non-organic foods. BUT…all foods tested were within government safety standards.  Also, they found no big difference in the levels of vitamins A, C and E between the two.

What’s the takeaway? Well, some people just want their organic food, don’t mind paying for it, and that’s cool. But if you are somebody – like many of us – who has to keep tightening their belt month after month but you are still concerned about the safety of your food, non-organic seems to be a safe way to go.

There’s more at the original article, so check it out. And have a great weekend!

(photo: american.com)

The Return of the Return of Layaway!

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Last year we blogged about how a bad economy and the credit crunch were leading to “The Return of Layaway” in your favorite stores. This year, there’s a new twist.

Same lame economy, but now it’s an election year. I heard on the radio that Wal-Mart is worried that with politicians buying up every moment of commercial time, they won’t be able to do the kind of advertising they need to make a profit at the Holidays. So, one thing they are doing is improving their layaway program to get your attention.

So, in addition to starting the program much earlier this year…

Walmart will refund the $15 fee to open a layaway account after customers make their final payment, and it will no longer charge a cancellation fee to customers who fail to finish paying for the item.  USNews.com

Other stores like Kmart, Sears and Toys R Us are joining in the fun, too. You can read all about it here.

What do you think? Were you planning to use layaway this year? Would this tempt you to? Let us know. And have a fun, SAFE Labor Day weekend!

(photo: fh.ext.wvu.edu)

11 Dumb Things Our Teens are Up To

Actually, one of the less dangerous things on the list!

A while back we did a post about Salvia and bath salts, two things kids have managed to turn into drugs. Now, another article has come along with a bunch more terrifying things today’s bored kids are getting up to.

The latest teen trends make the underage drinking games of yesterday look like child’s play. Here’s an inside peek at some of the dangerous things teenagers are doing today … and that they will never tell you about.  ParentSociety.com

Here is the brief boildown…

11) Planking (see picture): Lots of injuries, at least one death.

10) Vodka Eyeballing: Pretty much what it sounds like. Could cause retinal scarring or blindness.

09) The Choking Game: Cutting off oxygen to the brain, then a rush of breath, causing a brief high.

08) Vodka Gummy Bears: Again, just what it sounds like.

07) Smoking Smarties: Seriously? Like smoking bath salts, I guess, but sweeter!

06) Alcohol Tampons: Yep. And it’s not just girls.

05) Distilling Purel into alcohol: They say to switch to the foamy kind.

04) Car Surfing (see picture): Thanks, Teen Wolf!

Jedi-level car surfing

03) Purple Drink: Sprite, Jolly Ranchers and codeine cough syrup. Yum!

02) ChatRoulette.com: Internet video chat room. Easy to access, anonymous and with barely any filtering or rules.

01) Bath Salts: Our old friend is still number 1!

What do these things have in common, other than making parents wet themselves in terror?  They are all about two clicks away on the internet. Which is not an argument for web censorship, but a suggestion that we all get familiar with our kids’ web habits. Food for thought!

Sweet Seasonal Savings!

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They’ve always said that certain bargains happen at certain times of the year, and knowing when to buy can save you money. Take me for instance. Just bought a TV, either 5 months late, or 7 months early! Anyway, here are some tips from around the web, starting with August.

August: Swimsuits, up to half off (the prices, that is.)  Anything related to back-to-school, like book bags, computers, crappy dorm furniture, etc. And lawnmowers, which won’t be missed – amirite fellas?

January: Linens and Holiday leftovers. White sales are everywhere, so stock up on the sheets and towels. Also, Christmas gear. Here’s one I have learned: if you collect those dated Christmas tree ornaments, but don’t absolutely have to have a 2012 on the tree IN 2012, then wait until January and save 50%!

February: Furniture. Stores are clearing out for new spring models. Save 30-60%

March: TVs. The big Consumer Electronics show is in January. Buyers place their orders, and they land in stores in March. So the shabby old 1080p flatscreens have to go to make room for the shiny new 1080p flatscreens! Save 15%

March: Springtime shoes. They hit the shelves in January, now they got ta GO. Save 20-30%

April: Raincoats. Stores have to meet the demand for April Showers, then clear the shelves for May Flowers. Save 25%

April/May: Thrift Store finds. After Spring cleaning! Furniture, housewares, clothes, kids stuff, the whole bit.

May: Athletic Apparel and Shoes. I guess it’s finally warm enough to go outside and exercise. Save 30-60%

June/July: Wedding season – June for planners, July for stragglers! So, wedding gifts like dishes and home décor are 20-50% off. Also, it’s Fathers Day, so useful things (tools, gadgets) and useless things (tools, gadgets) are on sale.

September: Plants. The typical season change clearing of the shelves. Save 30-50%. I hear that the independent places have better discounts than the big box stores.

October: Blue Jeans. The back-to-school market has dried up, and what’s left has to go! Save 30-60%

November: Pajamas, etc.  Lord knows I give SOMEBODY on my Christmas list some pajamas. Last year, I think I gave out 4 sets. A new record!

December: Coats & Jackets. Stores don’t have the room to store these bulky items until next fall. Save 15-40%

That’s the scoop. So, watch your calendars, then get out there and save in a timely fashion. And have a great weekend!!

(photo: galliawatch.blogspot.fr)

Will You Miss Them When They’re Gone?

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These brands, that is. Face it, even in the best of times, things change, and brands die. And these are hardly the best of times. So analysts are looking into their crystal balls to see who is on their way out.

Each year, 24/7 Wall St. identifies 10 important American brands that we predict will disappear within a year. This year’s list reflects the brutally competitive nature of certain industries and the reason why companies cannot afford to fall behind in efficiency, innovation or financing.  24/7 Wall St.com

Companies get hurt by bad management, big losses, a shrinking market…the list goes on and on. So who is on deathwatch for 2012?

  • Research In Motion: the BlackBerry guys. No shocker.
  • Pacific Sunwear: ran out of dough
  • Avon: fierce competition, bad management
  • MetroPCS: Wireless carrier I have never heard of!
  • Oakland Raiders: will be around, but probably NOT around Oakland!
  • Salon.com: one of those websites everybody talks about but few visit.
  • Suzuki: getting pushed out of small, cheap car market by Hyundai
  • Current TV: see Salon.com
  • Talbot’s: hurt by recession, competition from Ann Taylor and Limited
  • American Airlines: rash of mergers in the airline biz, and AA got left behind.

There are several on this list you probably don’t care about. But please don’t tell my wife about Talbot’s! And I’m not sure if it’s still America without Avon!

What do you think? Will you miss any of these brands? Let us know. And have a great weekend!

(photo: flickriver.com)

Redbox Gives Netflix the Blues

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So, what service (or services) are you using for your media rentals? Still going to the video store? Downloading or streaming? Using the DVD kiosk outside the 7-11?

Well, your choices keep multiplying! DVD purveyor Redbox is on a roll since they made the deal to buy up all of rival Blockbuster’s kiosks. The latest development? They are breaking out of the physical DVD realm and getting into streaming, courtesy of a new partnership with Verizon.

The service called “RedBox Instant by Verizon” will offer more or less the same features as Netflix will, without the home delivery option.  Consumer Affairs

Which is MORE bad news for Netflix.

Netflix is in perhaps in that fabled location between a rock and a hard place. It is losing about 1 million DVD customers per quarter while its slow-growing online customers are consuming more and more streaming video. DVD rentals are about five times more profitable than streaming video. Consumer Affairs

I guess the question is, are your rental habits changing? Me, I finally got an HD TV. I am getting about 10 channels of local HD content, and thinking of signing up for a couple of rental services like this. And, once and for all…DITCHING CABLE! What do you think?

Putting Teeth into Consumer Protection

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Have you heard of the Consumer Financial Protection Bureau? The CFPB is just getting off the ground and, last week, made a bit of news with its big judgment against Capital One when…

…it ordered Capital One to return $140 million to $150 million to customers over “misleading and deceptive” marketing of credit card add-ons such as credit monitoring and payment protection services.  Fox Business News

Now, I will admit, I think of myself as a “small government” guy. You tell me that they have just established a whole new Federal agency, and I get suspicious. In general, though, the CFPB is getting some good press – even from FOX News, if you can believe it.

Here’s a list of CFPB’s early achievements, according to one consumer guru:

  • Regulating consumer credit bureaus such as Experian to ensure they keep accurate records and correct errors in a timely manner.
  • Expanding consumer protection rules to cover remittance transfers, which millions of Americans use to send money to relatives overseas.
  • Setting up a streamlined consumer complaints process accessible online or over the phone and putting those complaints into a searchable public database.
  • Creating a user-friendly and attractive website focused on serving consumers rather than the institutions that the CFPB regulates.
So, what do you think? Read the article, and let us know. Is the CFPB a good thing, or more government meddling…or both?