Tag Archives: consumer preferences

Super Bowl by the Numbers 2016

superbowlconsumeWell, I finally got my answer… The Super Bowl has always used Roman numerals. So, for the past few years it’s been XLVIII, XLIX, and so on. And I wondered, what will they call it when they hit fifty – “Super Bowl L”? That’s stupid!

Welcome to “Super Bowl 50.”

Whether we love the teams, or love the game, or the commercials, or the Puppy Bowl, we will be tuning in to the Big Game this Sunday, right after the 14-hour pregame show. 190 million of us will be huddled around a TV somewhere, watching, screaming and consuming everything in sight. Where will we be? What will we eat and drink? How much will we spend? It’s all here in Super Bowl by the Numbers, 2015!

  • 189 million: number of US television viewers (up 5 mill from last year)
  • $15.5 billion: total spending for food, party supplies, team wear, etc.
  • $82: the average spent per person (up 4 mill from last year)
  • PARTIES! 18% will throw one, 29% will attend one
  • $140 million spent on potato chips (top snack)
  • 1.3 billion chicken wings will be consumed. That’s, like, 650 million wingless chickens!
  • BOOZE! 53% drink beer, 27% wine, 24% hard liquor
  • 8.6 million people bought a new TV for Super Bowl 50
  • 79% see the TV commercials as part of the fun

Being a Bengals fan, I am used to feeling a little case of the what-ifs at Super Bowl time. This year, after that last Pittsburgh game, Cincy fans get to feel a big dose of embarrassment and shame, too! Good news: Steelers receiver Antonio Brown is up and around and talking smack, so I guess he recovered from that brutal 4th quarter hit from Vontaze Burfict!

So what are your plans for Super Bowl? Having friends over? How much will you spend on snacks (and BEER!)? Let us know over at the MindField Online Facebook page, and have a great Super Bowl weekend!

Take Control of Your Credit Score

credit reportFunny how your credit score can be this mysterious, intimidating thing. At our house, we don’t use credit cards, we pay our bills on time, etc. IN THEORY, our credit score should be A-OK. But I’m in no hurry to crack open my Experian report to confirm my FICO score. It freaks me out.

Other folks don’t have a choice. If you have been turned down on a loan, or maybe you got approved but with crappy conditions and interest rate, your credit score is something that’s right up in your face.

Like anything else we build up in our minds, though, your credit score – and fixing it if necessary – doesn’t have to be this huge intimidating thing. According to DailyFinance.com, there are “7 Ways to Raise Your Credit Score in 2016.”  Let’s hit the highlights…

  1. Get your credit report, and report any errors you find: What kinds of errors? Read the piece.
  2. Get a new credit card, and use it sparingly: Utilization rate is very important – your actual debt versus your debt limit. If you can raise the limit by getting another card (and not using it!!) you can lower your utilization rate. (I did not know this!)
  3. Make payments more frequently: Your credit report is one of those “snapshots in time.” With more frequent payments, you’re more likely to have a better-looking snapshot.
  4. Make larger payments: At least, make more than the minimum payment.
  5. Pay off the card that is closest to being maxed out.
  6. Become an authorized user: Sort of like having your dad co-sign for your first car, I think. Piggyback on someone else’s credit score. All the usual risks apply – oh, you bet they do!
  7. Commit to keeping it simple: Make your payments, carry less debt and don’t have a bunch of credit cards!

So, a plan, some discipline, and a few tricks. Not so intimidating! There is a lot more info at the original article, so check it out! Are you going to get a grip on your credit score this year? Have you already done it? How did it go? Let us know over at the MindField Online Facebook page, and have a great weekend!

Jump Start Your Savings

savepiggyI have been brainstorming lately – looking for ways to cut costs and generate more income. Sound familiar? So, something with the title “How to save money: Start your financial savings plan with these 18 simple tips” definitely caught my eye! From Today.com, this article offers a bunch of interesting ideas for saving on taxes, housing, transportation, food and healthcare. Here are some highlights…

Tax savings tips:

  • Saver’s credit: get credit for the dollars you put in your 401k
  • Itemize job hunting costs:If your job hunt expenses reach 2 percent of your income, you can write them off!
  • Use tax software: It’s usually cheap, and it hunts for deductions you might miss.

Housing savings tips:

  • Challenge property tax bills: My mother did this, and she saved a bunch!
  • Reduce utility costs
  • Shop around for insurance breaks

Transportation savings tips:

  • Buy a cheaper car
  • Pocket your gas savings
  • Hunt for lower car insurance

Food savings tips:

  • Set a personal policy: Limit the times you eat out or order in.
  • Shop your pantry: Don’t buy groceries you already have. (I am BAD about this!)

Healthcare savings tips:

  • Shop around for lower prescription prices
  • Ask if tests are necessary: I have been burned on this one. Apparently, saying “Money is really tight, so I need to limit this to whatever insurance will pay” wasn’t clear enough. So, please, pile on $1000 in unnecessary tests!

I hope these are useful. Be sure to read the original piece for more ideas and explanation. Are you looking for ways to cut back and make more money? Are these good ideas? Can you think of any others? Let us know over at the MindField Online Facebook page!

New Year$ Re$olution$

newyearrezFor many of us, our New Year’s Financial Resolutions begin and end with “win that record-breaking $1.3 billion Powerball jackpot.”

New Year’s Day arrives, and we all make Resolutions. Some are serious, some are frivolous, most are in-between, and many are forgotten. I think many get swept under the rug because we don’t know what an achievable goal looks like, and we don’t know where to start. Fortunately, everybody and their brother with a consumer or personal finance blog is here to help! Here are some common New Year’s Financial Resolutions!

  • Spend less
  • Save more
  • Invest more
  • Pay down debt
  • Set aside money for an emergency
  • Have a budget and stick to it
  • Save more for retirement
  • Buy a home
  • Save for your kid’s college
  • Learn more about finances

I’ll add one more: Take advantage of unexpected windfalls. Last year, I got a notice about a pension payout (one that I didn’t know existed) from a job I quit 15 years ago. I could have done a LOT of cool things with this chunk of change, but I did the responsible thing and actually put it toward retirement! BORING!

Anyway, do you have New Year’s Financial Resolutions for 2016? Have you already started? Let us know over at the MindField Online Facebook page! Here are some links!

Electronics: Not Just for Men?

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woman gadgetOr, still mostly just for men? This week, the Consumer Electronics Show (CES) blasts off in Las Vegas. It is the largest show of its kind in the world, where gadget producers bet their entire fortunes on grabbing the public eye and becoming the Next Big Thing.

According to Time magazine, this year’s Ones to Watch include advancements in Wearables (FitBits, smart watches, etc.), a new selection of car gadgets to make our driving even more distracted more interactive, innovations in virtual and augmented reality (which is what, exactly?) and more fun with drones. And about a million other things.

It’s no big secret that the gadget world has historically been aimed at dudes. Why is that, do you think? About a million years ago I was in a record store (remember them?) and I said to my then-girlfriend, “This place is packed, and it’s all guys!” She said, “If I have $15 to spend, I spend it on makeup.” True? Not true? Likely? Maybe in 1985 but not now?

If you read an article about “Hot Gadgets for Guys ‘n Gals!” (such as this one) you will see some really gender-neutral items like FitBits and smartphone accessories. Then, you see things such as the Electronic Baby Shusher, an even smarter Roomba, and gadgets to make cooking easier and faster.

So, gadgets and women… are we there yet? Are you a Gadget Gal? Are the gadget makers reaching you? Has this improved, or are they still just taking the dude items and painting them pink? Let us know over at the MindField Online Facebook page!

Fun at the Return Desk

GIFT RETURNThese days, every gift I receive or give at the holidays comes with the tags still on, or accompanied by the receipt in an envelope.  For those who prefer gift-giving, as opposed to gift CARD giving, you have to expect that a trip to the return desk is a distinct possibility.

We know that gift return can be a challenge and a frustration. There always seems to be 30 people waiting in line, with one clerk working. Or – my favorite – there are two clerks working, one who knows what she is doing, and one who doesn’t. The one who doesn’t calls over the one who does, to help solve some problem. Now, you have NOBODY working!

Information is the key, so here are some links that will help guide you through return season 2015.

So, there’s your tour of gift return policies. Remember, gift return is definitely a chore, but it doesn’t have to be torture! How about you? Do have any gift return tales to tell – naughty or nice? Let us know at the MindField Online Facebook page!

Last Minute Holiday Shopping

panic shopOur shopping has been done for a while, so I keep getting surprised as we are out and about: I see a million cars in the lot and I say “MAN! What is going on at the mall?! …oh, right. Last minute Christmas shopping.”

If the last minute isn’t here already, it’s close. What does that mean to you? How do you tend to get caught up in the Last Minute? For us, it’s less about putting it off, and more about surprises. We find out that somebody already got the same gift for someone on our list, and somehow it is always more convenient for US to return it and get something else. Or, “I didn’t think her boyfriend would last until Christmas, but he did, and now we have to buy him a present!”

The Last Minute can be stressful, and mistakes can be made. Here are a couple of links to illustrate…

And on a more helpful note:

So, don’t get stressed and don’t feel bad. Look around you – you aren’t alone! In fact, 17% of us waited until the last week! How about you? Is your shopping long done, or are you reading this on your phone while standing in line at Bed & Bath? Let us know over at the MindField Online Facebook page!

Star Wars Merch Madness

star wars cover girlChances are, you are reading this on your mobile device as you stand in line for Star Wars: The Force Awakens. But probably not.

This is the day fans have been waiting for, and their passion for all things Star Wars reaches well beyond the multiplex. You’ll find star Wars in your breakfast cereal, your video games, your bedsheets…basically everywhere. As Darth Vader once said (sorta) “The branding is strong with this one…”

Here is a collection of some of the more interesting Star Wars items for sale, as compiled by NBC News.

  • CoverGirl’s Star Wars Collection
  • Star Wars Crocs
  • Star Wars Creamers by Coffee-mate
  • HP Star Wars Special Edition Laptop
  • Kraft Macaroni & Cheese Dinner – Star Wars Shapes
  • Star Wars-branded fruit

So, is there a saturation point for this kind of thing? Is there such a thing as the merchandising “going too far”? Maybe. There already seems to be a backlash growing over that last item:

Consumers are rebelling against ‘Star Wars’ branded fruits and vegetables

As Darth Vader might also have said, “I find your lack of faith in Star Wars-branded fruit and vegetables…disturbing.”

How about you? Are you on board with all the Star Wars merch? How much is too much? Me, I’m so disgusted that I will only see the new movie 6 or 7 times in protest!! Have a good weekend – see you in line!

Twelve Days of Spending

partridgeEvery year they take that old carol, “The Twelve Days of Christmas” and determine how much all of the items listed would cost, and compare it to last year. It’s goofy fun, but it also helps paint a picture of the overall economy.

This year’s picture is not so merry, sadly.  Sure, the cost of 10 Lords Leaping is up 3% over last year. Partridges and turtle doves are up, too, due to rising feed prices. Otherwise, this year’s total is pretty flat, and that supposedly points to a “bah, humbug” economy.

So how will Gold Rings, French Hens and Pipers Piping hit your budget this year? The PNC Wealth Management Christmas Price Index has it all figured out! Let’s take a look!

  • Partridge, $25; up $5
  • Pear tree, $190; up $2
  • Two turtle doves, $290; up $30
  • Three French hens, $182; same
  • Four calling birds (canaries), $600; same
  • Five golden rings, $750; same
  • Six geese-a-laying, $360; same
  • Seven swans a-swimming, $13,125; same
  • Eight maids a-milking, $58; same
  • Nine ladies dancing, $7,553; same
  • Ten lords a-leaping, $5,508; up $160
  • 11 pipers piping, $2,635; same
  • 12 drummers drumming, $2,855; same

To see how they came up with these numbers, be sure to check out the original article. So, what do you think? Unless you’re buying the same stuf this holiday season as you did last year, it’s hard to do an apples-to-apples comparison. But, do you FEEL like you are spending more, less or the same? Let us know over at the MindField Online Facebook page, and have a great second-to-last shopping weekend!

The Gift of Dining

dining gift cardsDining gift cards… meaningful gift or not? It depends on the recipient. My mother LOVES to go to lunch with her friends. So a dining gift card makes a lot of sense. Used for lunch on Senior Discount Day, even a $25 card can go a long way.

But during the holidays, a dining gift card can go even further. Many restaurants offer bonuses during this time of year, along the lines of “Buy a $50 card, get $10 extra for free.” MoneyTalksNews has compiled a list of several of these deals. Here are the bullets…

  • Bakers Square Restaurant & Bakery: Buy $25 gift card, get $5 bonus card
  • California Pizza Kitchen: Buy $50, get $10 promotional card
  • Cheesecake Factory: Buy $25, get one slice of cheesecake or layer cake
  • Del Taco: Buy $30, get one small-size combo meal OR Buy $100 in gift cards, get four small-size combo meals
  • IHOP: Buy $25, get $5 coupon
  • Olive Garden: Buy $50, get $10 bonus offer
  • Outback Steakhouse: Buy $50, get $10 bonus card
  • Papa John’s: Buy $25 e-gift card, get one-topping large pizza
  • Pei Wei Asian Diner: Buy $25, get $5 bonus card
  • P.F. Chang’s China Bistro: Buy $100, $20 bonus card
  • Romano’s Macaroni Grill: Buy $25, get $5 grazie gift bonus
  • Ruby Tuesday: Buy $50, get $15 bonus card OR buy $25 and get $5 bonus card
  • Souper Salad: Buy $25, get $5 gift card
  • Souplantation & Sweet Tomatoes: Buy $50, get meal pass valid on your next visit
  • T.G.I. Friday’s: Buy $25, get $5 Bonus Bite card

Who’s hungry? Now, almost all of these bonus deals have expiration dates, so be sure to go to MoneyTalksNews to get the details on that, as well as how to purchase the gift cards.

I wish I had read this earlier – I always get my mom a Red Lobster/Olive Garden card. Of course, I bought it at the kiosk at CVS Pharmacy, so no bonus for me! Maybe next year…

How about you? Are you a dining gift card giver? Do any of these sound like good deals? Let us know over at the MindField Online Facebook page!