Or, still mostly just for men? This week, the Consumer Electronics Show (CES) blasts off in Las Vegas. It is the largest show of its kind in the world, where gadget producers bet their entire fortunes on grabbing the public eye and becoming the Next Big Thing.
According to Time magazine, this year’s Ones to Watch include advancements in Wearables (FitBits, smart watches, etc.), a new selection of car gadgets to make our driving even more distracted more interactive, innovations in virtual and augmented reality (which is what, exactly?) and more fun with drones. And about a million other things.
It’s no big secret that the gadget world has historically been aimed at dudes. Why is that, do you think? About a million years ago I was in a record store (remember them?) and I said to my then-girlfriend, “This place is packed, and it’s all guys!” She said, “If I have $15 to spend, I spend it on makeup.” True? Not true? Likely? Maybe in 1985 but not now?
If you read an article about “Hot Gadgets for Guys ‘n Gals!” (such as this one) you will see some really gender-neutral items like FitBits and smartphone accessories. Then, you see things such as the Electronic Baby Shusher, an even smarter Roomba, and gadgets to make cooking easier and faster.
So, gadgets and women… are we there yet? Are you a Gadget Gal? Are the gadget makers reaching you? Has this improved, or are they still just taking the dude items and painting them pink? Let us know over at the MindField Online Facebook page!
I love gadgets…that are useful or make things easier or work better or occasionally some just for fun. And I am fine with gadget gurus trying to market to women – as long as they do it effectively. Find out truly what the women want and why and market it accordingly. Don’t guess on what to market to us and why – that just makes everyone look foolish!