All posts by mindfieldonline

States of Happiness, 2014

happymapIt’s time for our annual look at American happiness. Who are the happiest Americans? And how would be know? Well, you interview a BUNCH of people all across the United States – DAILY, for a WHOLE YEAR – and you draw some conclusions!

Gallup rated each state on the following: life evaluation, emotional health, physical health, work environment, healthy behaviors and basic access to services and amenities.  Drum roll please…

Happiest States:

10 Iowa… 09 Washington… 08 Hawaii… 07 Colorado… 06 Vermont…

05 Montana …04 Minnesota …03 Nebraska …02 … South Dakota

01 North Dakota

Unhappiest States:

41 Louisiana… 42 Oklahoma… 43 Missouri… 44 Tennessee… 45 Arkansas…

46 Ohio… 47 Alabama… 48 Mississippi… 49 Kentucky… 50 West Virginia

So that’s the rundown. What do you think? Are you in a “happy” state? An “unhappy” state? Do you agree or disagree with this assessment? Let us know! Check out the whole report, and give us your opinion over at the MindField Online Facebook page!

Shopping Psychology 101

"These super deals are bumming me out!"
“These super deals are bumming me out!”

This one’s for the ladies. We begin with a question: do you “Mood shop”? According to a Quidco.com survey of 2,000 women in the UK, you DO! And your emotional state affects your pocketbook. Check it out:

When you shop…

  • After a break-up, you will spend $72 on new clothes, shoes or accessories.
  • On payday, $65
  • Bored, $47
  • After a fight with your honey, $44
  • After a bad day at work, $42

And my favorite…

  • When you just meant to window-shop, $49

You can read the rest here, so do that! If you get sidetracked and shop online, it’s cool.

How about YOU? Do your emotions affect your shopping habits? Explain it over at the MindField Online Facebook page, and have a great weekend!

Retail Stores Adapt for the Future

future_retail_scenario1I just read an article entitled “Mobile Increasingly the Only Tool Used in Purchasing Decisions”, which stated that mobile is increasingly the only tool used in purchasing decisions. And I thought, “Man! The headline really nailed it!”

Does this mean that “stores” are doomed? Not necessarily.

No one thinks physical stores are going away permanently. But because of the frenetic pace of advances in technology and online shopping, the stores that remain will likely offer amenities and services that are more about experiences and less about selling a product. Think: Apple Inc.’s stores. Associated Press

What kinds of things can we look forward to? Here are some highlights, with bonus dumb commentary!

Services: Stores will offer day care, beauty, and veterinary services, and so on. Sort of like Walmart does today, but more FUTURISTIC, I guess!

Convenience: Self-checkout, drive-thru pickup of items ordered online, etc. It’s my dream that self-checkouts of the future actually work properly at least half the time, which would be a 200% improvement!

Location-based marketing: This is happening now (we talked about it a while back) but will only increase. You walk into the store, the store recognizes your mobile device, and it sends you coupons for the things you typically buy. Also, things related to the things you buy (You like makeup? How about some cotton balls?”) Which is fine. Sadly, they get greedy sometimes, and it’s “You like makeup? How about a lawn mower? Snow tires? Term life insurance?”

Further integration of mobile devices: How about picking an item off the shelf, scanning it with your mobile, and walking out of the store with it. No need for checkout, just cross the threshold, and it’s charged to your account. Maybe, but half the fun of shoplifting is setting off the alarms!

So, stores will adapt. They have to! My question is: are you seeing any of these advancements in your local brick-and-mortar? Seeing any others? Let us know over at the MindField Online Facebook page!

Online Shopping Do’s and Don’ts

She found a great deal, and her hair looks fabulous!
She found a great deal, and her hair looks fabulous!

My wife told me about a girl from work that ordered a dress online for an upcoming wedding. It is a rental place and their gimmick is to send you two of the same dress, one in your size and one the size next to it, thereby “guaranteeing” the fit. They only charge you for one dress, and when you’re done, you just send them back.

I don’t know how revolutionary this is, but it’s a good example of the kinds of perks and benefits you can get when shopping online, mainly because there is so much competition for your dollar. At the same time, it’s a little oddball. “You order one and they send you two? What’s the catch?!?”

Every retailer is different, and not all are on the up and up (more on that in a minute.) So, what you do to enjoy a more satisfying online shopping experience? The Sacramento Bee has some ideas. Here are some bullets:

  • A good return policy: Look for at least a 30-day policy.
  • Free Shipping: It’s pretty common, especially at places with actual stores where they ship the item for pickup.
  • Fit: It helps if you are familiar with the store and the label. Some sites have different “Virtual Fit” software but, again, look at the return policy
  • Fit, comma, shoes: Can be difficult online. Maybe buy two pairs, like the girl above, and return the ones that don’t fit?
  • Restocking fees: Can be pretty steep for electronics, media, games, etc.

Lots more info at the original piece, so check it out!

As for things to watch out for, I will simply direct you to something called the Privacy Rights Clearinghouse. A lot of the negative things about online shopping relate to ID and credit card theft. They have a bunch of advice about that.

So, are you among the 25% shopping mainly online? What’s your favorite part? What worried you? Let us know over at the MindField Online Facebook page, and have a GREAT weekend!

Grab These June Bargains!

Time-to-buy-sign

Hope everyone had a great Memorial Day weekend. Mine was super, but I am a little slow on the uptake today. So let’s keep it simple and take a look at June Bargains!

  • Patio Sets and Barbecues: but wait until the end of the month to hopefully score some 4th of July bargain goodness!
  • Dad stuff: Tools, men’s suits, anything related to Father’s Day, June 15.
  • Gym Memberships: People are out and about this time of year, not in the gym. Time to swoop in and grab some savings!
  • Paint: For some reason, painters hate painting indoors this time of year. There is a big surplus of paint, and prices are low.
  • Dairy: June is National Dairy Month, so buy in bulk and freeze that cheese, yo!

We have a few links for you below, so take a look, and start saving! What are YOUR spending plans for June? Travel? Home improvement? Getting ready for the 4th of July? Let us know over at the MindField Online Facebook page!

June Savings Links:

Memorial Day Sales Tips

memorial-day-sales-20123For some, Memorial Day weekend is a time to kick back and do nothing (some like ME.) Others like to hit the shopping center and reap the savings at the big Memorial Day weekend sales (some NOT like me.)

If you’re into the shoppin’ and the savin’, what can you expect to find this weekend? Kiplinger.com shares some thoughts…

  • Apparel: Up to 50% off at places like Aeropostale, American Eagle Outfitters, JCPenney, Nordstrom’s , Land’s End and Sears
  • Appliances: Up to 45% off at places like Best Buy, Home Depot, Lowe’s and Sears
  • Camping gear: Up to 50% off at places like Backcountry.com and REI
  • HDTVs: (And other home electronics) Up to 50% off at places like Best Buy and Amazon
  • Mattresses: Up to 50% at places like Macy’s and Sears
  • Tools: Up to 50% at places like Sears and Lowe’s

As usual, these are just the highlights. There is much more info at the original piece, as well as helpful links to deal sites and specific sales. So check it out!

So, how about you? What are your Memorial Day weekend plans? Staying in? Grilling out? Shopping to you drop? Let us know over at the MindField Online Facebook page!

The Wrong Way to Shop?

stock-footage-five-shopping-bags-with-letters-bags-form-the-word-sale-d-animationWalking into my local, famous big-box grocery store on a Saturday afternoon is like walking into an Old West cattle stampede combined with the Normandy invasion multiplied by eleventy-billion. Your first clue about the fun you’re about to have is that the shopping carts are all gone.

And that’s no knock against the store – these are just our shopping habits! Turns out…

The amount of money Americans spend in stores, restaurants, gas stations and online depends heavily on the day of the week. Americans tend to spend the most — an average of $76 a day — on Saturdays, followed by Fridays ($73). MarketWatch.com

If your schedule only allows you to hit the store on the weekend, then you just have to cope. But if you have some flexibility, then you may do well to shop for different items on different days. Such as:

  • Movies on Monday
  • Dining out on Tuesday
  • Groceries on Wednesday
  • Clothing on Thursday

Check out this article for further details. How about you? Have you mastered a savings-by-the-day pattern? Let us know over at the MindField Online Facebook page!

Mobile Moms, Addicted Moms (?)

The cutest picture I could find. You're welcome.
The cutest picture I could find. You’re welcome.

A mobile addict is a consumer who launches applications more than 60 times per day, six times more than the average consumer. Today, there are 176 million mobile addicts, up from 79 million last year, a figure that represents a whopping 123 percent growth.             MobileMarketer.com

And a primary example of this behavior? MOMS. Check out these stats…

  • Moms are 10 times more likely to be a mobile addict than the average woman.
  • 87% of moms have a smartphone, up from 59% just 3 years ago.
  • 46% “admit” to being addicted, keeping their phone with them wherever they go.

Now, the survey had a definite tilt toward “young” moms – 20s and early 30s. These are women who have grown up with technology. How do they use their phones?

  • 81% say the #1 use for their smartphone is SHOPPING.

How about YOU? Are you a Mobile Mom? Are you “addicted” to your phone? And, BTW, have you tried the MindField Online Mobile App? Let us know over at the MindField Online Facebook page, and have a great weekend!

Target Data Breach Aftermath

Oh, Bullseye...who could stay mad at YOU?
Oh, Bullseye…who could stay mad at YOU?

Trolling around for blog topics this morning, I came upon this piece, “The Impact of Target’s Data Breach on Consumer Trust.” And I suddenly remembered that I shopped at Target this weekend, AND I paid with my debit card! I guess my consumer outrage over identity theft had a short shelf-life, eh?

As you will recall, Target had a terrible security breach involving their card-readers back on Black Friday….er, Black Friday weekend…um, make that November 22nd to December 15th! Bad security issue, even worse public relations nightmare. Heck, the Target CEO just stepped down!

So, have we changed our habits in the aftermath? Obviously, I haven’t – and I remember saying “I will NEVER shop there again!” But how about you? Let’s look at the stats, as compiled by Bizrate Insights:

  • 35% of Target’s customers have changed their shopping behavior.
  • 22% shop there less
  • 13% have stopped shopping there altogether (22+13=35!)

And it seems that the ones who shop there less are more cautious when they do:

  • 44% now pay only in cash

How about you? There seemed to be a rash of these things during the Holiday shopping season. I remember Michael’s Crafts got hit, too. Are you changing your habits? Being more cautious? Don’t care? Let us know over at the MindField Online Facebook page!

Mother’s Day by the Numbers! (2014)

mothers_spending_shareMother’s Day is here! Whether you enjoy a close, loving relationship with your mom or, you know, NOT, Mother’s Day is an important holiday. How will we be spending our time and money this Mother’s Day? Well, according to an article published by the National Retail Federation, entitled “Families Look to Shower Mom with Gift Cards, Brunch, Apparel Items This Mother’s Day,” it looks like we intend to shower mom with gift cards, brunch and apparel items this Mother’s Day! Here are the stats!

  • 81% will send a card to Mom
  • 67% will send flowers
  • 43% will buy a gift card
  • $3.8 billion spent on brunch or dinner
  • $3.6 billion on jewelry
  • $2.3 billion on flowers
  • $2.1 billion on gift cards

How about you? What are your plans for your mother, grandma, wife, etc? Let us know over at the MindField Online Facebook page. Have a great weekend, and a terrific Mother’s Day!

And here are some more fun stats for Mother’s Day!