Basically (very), in location-based marketing you sign up with a retailer somewhere in town. Using GPS or something, they know when you are physically near the place – say you are grocery shopping a mile away – and they send you a text or email with a coupon or some announcement about today’s special.
A lot of tech companies are in this field, including a start-up called The Dealmap. And Dealmap just got PAID, yo!
In a strategic no-brainer, Google has acquired The Dealmap, a startup that shows on a Google Maps-powered map just where you can find all the Groupon-like daily deals in your geographic area. Venturebeat.com
Which is great news if you love deals, and you are familiar and comfortable with Google Maps. Bad news, I guess, if you are worried that Google is taking over every aspect of the internet! What do you think?