Tag Archives: Samsung Galaxy

No Escape from Ads?

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Watching TV, it seems like there is a commercial every 5 minutes. On your PC, it’s hard to escape the pop-ups. By comparison, your mobile device is sort of an escape from Ad-madness – but maybe not for long.

According on an advertising exec quoted in a recent article in Adweek, advertisers know that:

There are over three times the number of mobile subscribers as there are TV subscribers, he said. Globally, it’s the most adopted technology and media channel in history. The engagement rates are higher. And inventory, thanks to 24-hour access to users, is unmatched.

Engagement rates means that, unlike the TV that blasts ads at you without your consent, online you choose to Click Here, meaning you are interested in the product on some level.

So, far, mobile ad spending is a drop in the bucket compared to TV, but a lot of advertising geniuses expect that to change. The question is, how will you feel when there’s just as much advertising on your mobile as there is on TV and PC? Let us know!

*  BTW, the art department spent literally minutes on the opening picture!

Consumed with Apps!

This was the year that smartphones and tablets like the iPad and Galaxy outsold desktop and laptop PCs. So, has this development changed the way we spend our time with mobile apps? Well, if you consider DOUBLING it a change, then yes!

There’s a group called Flurry that monitors the mobile app industry – something like 85,000 apps – and they have conducted a study of how our behavior has changed over the last year. Here’s a chart:

That’s a 91% increase! And how are we dividing up that time?

  • 47% Games
  • 32% Social Networking
  • 09% News
  • 07% Entertainment
  • 05% Other

How about you? Did you get a smartphone or tablet this year? Has your behavior changed? Let us know!

AND EVERYBODY HAVE A FUN, SAFE INDEPENDENCE DAY!!!!

iPad Pulling Away?

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This is not an endorsement of any particular personal tablet computer. But chances are, if you or someone you know has one, it’s an iPad. Lately, you are seeing lots of ads for competitive tablets. But, a recent article in the New York Times, entitled “IPad Rivals Fail to Gain Traction”… says that, um, iPad rivals are failing to gain traction.

According to an analyst’s report issued by JPMorgan Chase:

…companies building products to compete with the iPad have slowed production by as much as 10 percent since this time last March. At that time, the report said, competing tablet companies created 81 million tablets; this year the number has fallen to 73 million.

You don’t have to ask an iPad user if he’s happy – and you might not want to, because he won’t shut up about it 😉 …But are there any non-iPad tablet users out there, like Motorola Xoom and the Samsung Galaxy? What do you think? Are you happy with your device?