Tag Archives: Android

Mobile Devices Make Traveling Easier

“Mobile is growing over 100 percent per year. Consumers are really moving toward mobile devices for all aspects of their lives, including travel.”  Chicago Tribune

With that in mind, popular travel site Orbitz.com is preparing to beef up its mobile offerings for your iPad, iPhone and Android devices. All of the normal searching, comparing and booking of flights, motels and rental cars you do at home on your desktop will now be done on the run. The mobile address is m.orbitz.com

They will also have mobile-only discounts, called Mobile Steals, for last-minute bookings. Orbitz claims that 65% of their mobile bookings are for same-day travel needs.

So, have you used your mobile device for travel bookings? Is it convenient? Do you trust it? Better or worse than the old way? Let us know!

Mobile Consumption by the Numbers

Yahoo has recently conducted a big study on the numbers and ways we are using our smartphones for entertainment, specifically how much time we watch mobile video. Check it out!

How many of us are using mobile web?

According to the Yahoo study, 54% are spending more time on mobile web than a year ago.

How are we using mobile web?

  • 38% of mobile consumers used the mobile Web to connect with other users.
  • 16% used mobile Web to search
  • 15% used it for entertainment

And the time spent watching video on mobile has increased nearly 30%

What kinds of entertainment?

  • 42% gaming video content
  • 34% movie clips and trailers
  • 33% full-length TV shows and movies or sports coverage
  • 32% celebrity, beauty or fashion video content on their devices
  • 14% political coverage


The majority of time spent happens before 1 p.m.

Are we satisfied with what we are seeing?

Are you kidding? We’re AMERICANS! 60% of us are still looking for a better user experience and expect more!

So that’s the rundown. You’re welcome to check out the original article but, frankly, it’s a tough read! How about you? Are you using mobile web for entertainment? Has your use increased?

iPhone Losing Its Cool?

“There’s an interesting thing that’s going on in the market. The iPhone has become a little less cool than it was.”

Now, here at MindField we love our iPods, iPhones, iPads, you name it. We’d like to think it’s because they’re innovative, they work well (alone and together) and they have great apps. We’d like to think it’s NOT for the Apple “cool factor”…because that wouldn’t be cool somehow.

But the cool factor is a big part of it for a lot of people. Believe me, I know. I worked at a company that made cases and power accessories for Apple products. The boss would call a staff meeting. 30 people would gather around the big table, and all of them would immediately whip out their iPhones. Heck, about a third of them had iPads, too. And here I was with a dumb old Nokia flip-phone.

So when my wife’s boss was giving up his iPhone 3GS and upgrading to an iPhone 4, I jumped at his used model. Social faux pas averted! Coolness achieved!

So, when I read this article, “Has the iPhone Lost its Cool?”, I got a bit of a chuckle. Basically, it says that college kids are turning away from iPhone for one or both of the following reasons: first, if their parents love the iPhone – as parents definitely do – there must be something terribly LAME about it. Also, if you want an iPhone, you’d better be ready to lay down at least three bills for it – unless you buy a creaky old 3GS like mine! Meanwhile, nicely capable Android phones are available at a variety of price points.

Now, bear in mind, this article was based on an Android executive’s personal experience dropping his daughter off at her college dorm – so take it with a grain of salt! But what do you think? Has the iPhone lost some of its luster? Are you just as happy with an Android? Let us know!

No Escape from Ads?

Watching TV, it seems like there is a commercial every 5 minutes. On your PC, it’s hard to escape the pop-ups. By comparison, your mobile device is sort of an escape from Ad-madness – but maybe not for long.

According on an advertising exec quoted in a recent article in Adweek, advertisers know that:

There are over three times the number of mobile subscribers as there are TV subscribers, he said. Globally, it’s the most adopted technology and media channel in history. The engagement rates are higher. And inventory, thanks to 24-hour access to users, is unmatched.

Engagement rates means that, unlike the TV that blasts ads at you without your consent, online you choose to Click Here, meaning you are interested in the product on some level.

So, far, mobile ad spending is a drop in the bucket compared to TV, but a lot of advertising geniuses expect that to change. The question is, how will you feel when there’s just as much advertising on your mobile as there is on TV and PC? Let us know!

*  BTW, the art department spent literally minutes on the opening picture!

Android Surging

Last time we were talking about how iPad is running away with the personal tablet computer market. Today, we look at the flip side, that is, the fact that Android-enabled smartphones seem to be gaining more and more attention from app developers.

An article in Mobile Marketer says:

The number of U.S. consumers who owned a smartphone during the three-month period (Feb-Apr 2011) grew 13 percent for a total of 74.6 million…Android’s market share (has grown to) 36.4%, while Apple’s iOS platform has a total of 26%

Marketers and app developers looking to reach out to smartphone users (soon to be up to half of phones purchased) are paying more attention to Android. So, while iPhone and iPad users have gotten a lot of attention for their nice selection of apps, Android users are starting to catch up!

So, what do you say Android users? What do you like about your phone? What are your favorite apps?