Tag Archives: product testing

The Best and Worst Super Bowl Ads of 2013

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(credit: employmentandthelaw.com)

My Super Bowl viewing habits have changed over the years. First off, I am not the biggest Super Bowl fan. That old adage that there is about 12 minutes of play in a 4-hour presentation is the reason why. But the commercials used to help. Then, it got to the point where I would tape the game and then play it back and watch only the commercials. THEN, it became reading the Web the next day to hear about the Best ‘n’ Worst, and then looking them up online.

Progress is exhausting, yo!

Now, there’s a website where you can watch the ads BEFORE the game. It gives smarty-pants armchair critics (ahem!) the chance to form opinions early and lord them over their friends.

So check out website. And leave a note in the comments or over at the MindFieldOnline Facebook page.  Likes? Hates? Surprises? Any “Little Darth Vaders” in this year’s bunch?

Have a great weekend, and enjoy the game commercials!

Your Favorite Brands!

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a992-cup-man-trophy-1292-pOf 2012, anyway. Every year, polling firm YouGov does their Brand Index. Here are your favorite consumer brands of 2012, with dumb commentary by yours truly:

1. Subway: #1 for the 3rd straight year, it’s believed that Subway’s use of NFL stars and Olympic champs in the ads led to their top ranking. I wonder if the ridiculous footlongs-that-are-only-11-inches-long “controversy” will hurt their score next year?

2. Amazon: As we noted a few posts ago, my only complaint about Amazon is that they ship your item in a box big enough for 15 of that item. Otherwise, they offer a good product, decent price, and on-time delivery. As for their high rating, the Kindle’s popularity – and the fact that Kindle is basically an Amazon-delivery device, has certainly helped.

3. Cheerios: Cheerios moved up 2 spots from last year, possibly based on the addition of 2 new flavors: Dulce de Leche and Peanut Butter Multi Grain. Next year’s flavors include Barbecue, Sour Cream ‘n’ Chive and Habańero X-Treem.

4. History Channel: History Channel – I’m sorry – “History!” always seems to make the Top 10. This year, “Hatfields and McCoys” with Kevin Costner seems to be the driver here. Sorry, but I soured on History after sitting through a “Swamp People” marathon at my mother-in-law’s house at Thanksgiving. So, a title card at the beginning that says “People have been making their living in the swamp for 300 years” makes it History? Pass.

5. Lowe’s: I hate having to walk 2 miles to buy a pack of screws, and it annoys me that they have dedicated IN and OUT doors so that there is never a truly convenient parking spot. Other than that, great store. Lowe’s moved up a spot this year, believed to be due to the fact that their people all carry iPhones and iPads, and can answer your questions, like, NOW.

6. Ford: Interesting. The Ford Focus is so strong right now that Ford is advertising them as the Focus – without “Ford.” Personally, I cheered Ford when they ran the ad that said, “We didn’t accept the bailout!” …only to see them pull the ad 10 minutes later. There’s no politics in car ads, apparently 🙂

7. Target: With remodeled stores and a strong rewards program, Target moved up from #9 last year. Good for them, but I felt the big grocery expansion was only so-so, with prices that Wal-Mart beats every day. And I HATED their Christmas ads (the guy and girl carolers shaming the dad. Blech.)

8. Kindle: Yep, when your 74-year-old mom has a kindle, it’s officially arrived. Kindle has the #1, 2 and 3 best-selling products on Amazon worldwide.

9. YouTube: Two words: “Gangnam Style.” The most-watched internet video of all time. Thanks, Korea! (hashtag: #killmenow)

10. Google: Still Top 10, but a big stumble from #4 last year. Worries about user privacy, and the fact the Google+ is kind of lame, have hurt. But they have gone all-in with Android, and Google Maps for iOS was a big hit, so they are strengthening their presence across a variety of platforms.

What do you think? Are some of your favorites here? Who did they miss? Who shouldn’t be here? Let us know, and have a great weekend!

CES Show Part 2!

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Hey nerd..."life" is already 3D!
Hey nerd…”life” is already 3D!

Back in the day, the Consumer Electronics Show (CES) was the 2nd biggest show in Las Vegas. But we professional video gadget freaks always assumed they got a leg up (so to speak) by holding their show at the same time as the Adult Video convention.

In the 1990s, I always attended the National Association of Broadcasters (NAB) convention in Las Vegas. Back then it was Sin City’s biggest show of the year, where TV and video production people (like me) went to look at the newest cameras and special effects gear. The CES was just NAB’s annoying little brother – but times have changed!

The CES is now the biggest show of the year. This year 3,500 vendors exhibited their wares to 150,000 attendees. We talked last time about the many smartphone-related advancements on display, but there’s more to discuss!

Such as…

Wrist devices that stream content from your smartphone. They tell you when you have an important call, email or text message. Also streams weather, sports scores, stock tickers, and on and on. And the wrist devices are all digital, so you can create your own custom watch face, just like you would make a wallpaper for your PC.

Gesture controls. Sort of a remote without the remote, these allow you to control your TV, etc., with a series of hand gestures. A 3-D camera captures and interprets your hand signals. They think this is going to have a host of uses in the future. Hyndai’s even putting it in cars so you can control various functions like the radio.

Even bigger and sharper digital TVs’. Forget HD- the new buzzword is 4K. Also known as Ultra HD, it supposedly has a picture 4 times sharper than “regular” HD.

Even more intelligent bio-tracking devices. Miles walked, calories burned, all fed into your smartphone, where a fitness app tells you to pick up the pace, fatty!  Related: a Smart Fork that vibrates when you are eating too fast!

3D printers. We have a long way to go before Captain Picard can tell the wall to give him “Tea. Earl Gray. Hot” and it simply appears. But it’s pretty cool to watch a printer make an actual 3D object out of plastic. Heck, one guy built a working gun, which is pretty cool and very disturbing.

Here are some links if you want to read further! And have a great weekend!

(photo: getty-ces-image.jpg)

Fun with Shipping and Handling!

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This past Christmas, I ordered a pogo stick from Amazon for my nephew. It arrived in a box suitable for a 60-inch flatscreen TV, as shown in this TERRIBLE photo:

IMG_0997[1]

No big deal. I thought it was kind of funny. I actually cut down the box and made three more boxes for gift wrapping because I’M CHEAP.

It turns out that oddball shipping like this is pretty common, as evidenced by pics like these:

Bubble wrap shipped in bubble wrap
Bubble wrap shipped in bubble wrap
A gift card shipped in a box you could fit a bowling ball into.
A gift card shipped in a box you could fit a bowling ball into.
And… whatever this is.
And… whatever this is.

According to the confessions of a shipping guy as told by The Consumerist, “…there is actually a perfectly legitimate reason why that SD card got put into a box that could accommodate a pair of winter boots.”

Basically, it comes down to money, regulations, and productivity measurements. For instance, you’d think they could send the gift card in a mailer envelope. But bubble envelopes are expensive, and they go straight into the landfill if you don’t separate the bubbles from the paper, which we all have time to do, right? Didn’t think so. And landfill equals regulatory hassle!

As for the BIG boxes, they do their best to keep as few sizes of box in stock, to save on inventory costs. Or, they may have the right size of box but, during peak times, they just run out of them. At any rate, making all these boxing decisions when they are trying to ship 35,000 items a day really slows them down, and they get dinged by the head office for poor output.

In other words, RELAX ABOUT THE SHIPPING. There, I feel better. Check out the original piece for many more examples and the reasons behind the madness. And have a great weekend!

PS… Can you believe this is our 200th blog post? It doesn’t feel a day over 195!

Express Lane to Frustration!

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Seriously, don't get your hopes up.
Seriously, don’t get your hopes up.

There’s a study at LifeHacker.com that says using the 10-items-or-less express lane really doesn’t save you any time. I can tell you that, at (my) Walmart, I have found this to be true. Their express limit is 20 items. I once rolled up with 24 items, all apologetic and whatnot. The girl told me that they are not allowed to refuse anyone, even if you rolled up with two carts full like some X-TREEM Coupon weirdo. If you can deal with the hateful stares, loud sighs and epic eye-rolls of the shoppers behind you, then go for it!

The time-sucking culprits are called Line Stoppers…people who bring weird, special circumstances with them. You get them all at Wally’s…the guy trying to cash a payroll check. The college kid using three different gift cards, but only taking certain amounts from each. The woman with 30 items making three separate transactions for herself, mom and grandma.

They left out my favorite, though: Extremely Old Dude! This happened to me a couple of days ago at a Publix Market. I get in the express lane behind an E.O.D. He kept mumbling things that sounded like questions, forcing the cashier to stop and ask him to repeat himself. He did and, though she now understood the English words coming out of his mouth, she was stumped. Call a manager? Call a manager. Time to pay, so he writes a check. That is, once she was finished ringing him up and gave the total, only then did he pull out his checkbook and begin to write. “P…U…B…L…I…X…” Then he wanted $50 cash back. She gave him two 20’s and a ten. No, he really wanted all fives. Transaction finished… but time for one more joke. In all, not an “Express” experience!

Anyway, read the article and tell us, do you think you save time in the express lane?

It’s the Thought that Counts?

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bad
Giver: “If you don’t like it you can take it back!”
Receiver: “Great. A lame gift AND an errand!”

Once upon a Christmas, I gave someone close a copy of the LIFE magazine from the day she was born. Mind you, the special day was in 1959. I sent away to an antique publications house in New York two months in advance, and paid $40 for it.

On Christmas Day, she opened the package and… just didn’t get it. She was polite about it but I could just tell, you know?

Well, according to a study in a recent Journal of Experimental Psychology…

The adage “It’s the thought that counts” was largely debunked. Gift givers are better off choosing gifts that receivers actually desire rather than spending a lot of time and energy shopping for what they perceive to be a thoughtful gift. The study found thoughtfulness doesn’t increase a recipient’s appreciation if the gift is a desirable one. In fact, thoughtfulness only seemed to count when a friend gives a gift that is disliked. Wall Street Journal

So, we really only want what we want. They say the only sure way to satisfy someone is to force them to make a list, and then buy something on it. And this is my defense in the previous example. I went the “thoughtful” route because she was TERRIBLE about making a wish list, always has been. After that, I switched to gift cards.

Oh well… if you are thinking that this is just one more sign of what stupid selfish babies we all are, I have to say that I don’t disagree.  Read the article, and tell us what you think!

* the “errand” joke isn’t mine. I would credit it if I could remember who said it!

Cable Bundling Blues

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I think you misspelled "overpriced."
I think you misspelled “overpriced.”

It’s a common complaint about cable TV: to get the channels you want, you have to buy a bunch of channels you will never watch. It’s called Bundling and, if you don’t like it, you are invited to come down to our dirty, depressing office next to the check cashing place and drop off your cable box.

So, it’s a little ironic that the cable (and dish) companies are now the ones complaining about bundling.

Time Warner Cable CEO Glenn Britt has made no secret of his distaste for the bundles of channels his and other cable companies are forced to accept in order to carry the few channels that customers actually watch. Now, says Britt, it’s time to actually do something about it.  The Consumerist

Now is the time, you see. Not all these years we have been screaming to cut the bundle, but now, because the cable guys are losing money. They have reached the point where they can’t pass any more of the cost on to us. Time Warner lost 140,000 subscribers in the past quarter alone.

If I had been a Time Warner customer, I would be among the 140K. Nothing personal, it’s just dollars and cents. I did the math, cancelled my subscription and went with a Roku box, digital rabbit ears, Netflix and Hulu. I am saving $100 a month, but your mileage may vary. And there are drawbacks like waiting, sometimes a while, for shows to land on Netflix or Hulu.

How about you? Do you feel, as Springsteen once said, “there’s 57 channels and nothing’s on?” Would you ever cut the cable?

Your Call is Very Important…

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092711_onholdphone

There is a popular image of retail “customer service” as a call center in some faraway land filled with people you can’t understand, yet somehow their names are Chad or Stacy. (An image, I believe, that retailers don’t mind perpetuating if it keeps you from calling.) But, somehow people still use the telephone.

So how was their experience on Black Friday, one of the toughest shopping days of the year? The Consumerist reports on a survey:

The survey, conducted by the folks at STELLAService, looked at the 35 largest online retailers — most of which are websites for major bricks-and-mortar stores — to determine how these companies performed at responding to phone and online chat requests. Consumerist.com

The results:

2012 Top 5:

JCPenney :22 sec, Office Max :30 sec, Amazon :59 sec, Target 1:05, Gap 1:33

2012 Bottom 5:

HSN 5:46, Dell 8:49, Walmart 11:20, TigerDirect 12:14, Costco 12:34

Read the article to see all the results. Did you call any customer service on Black Friday? How was your experience?

And, for the record, MindField Online uses home-grown customer service talent. If you can’t understand them, it’s just because they are from West Virginia! 😉  Have a great weekend!

(photo: apartmenttherapy.com)

Thanksgiving and Late for Work

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“Watch for Falling Prices – and Flying iPads!”

Have you seen that nightmare YouTube video of the redneck Wal-Mart warehouse guys “playing catch” with your iPad, laughing with glee when it smashes on the ground? Go on, Google it (but NOT at work.)

Anyway, those three ding-dongs got fired (because they posted the video online, durr.) But thousands of Wal-Mart and Target employees remain, and they all have to work on Thanksgiving. Are they mad enough to destroy your merchandise? Probably not, but I wouldn’t count on any surplus of smiles.

Imagine you’re at mom’s, packing away the turkey and giblets, watching Dallas and Detroit and generally having a good time. Then at 8pm, you have to head to work for the next 16 hours.  “But I’m still full of turkey – and resentment!”

Last year, a Target employee gathered 200,000 signatures on a petition to stop the retailer from opening at 11pm Thanksgiving night. If you read the Target guy’s statement, he is careful to say that he LIKES Target. They give back to the community, support charities, etc. He just thinks they’re going a little nutty with the Black Friday business.

Target responded, “You’re right, 11pm is dumb. Let’s open at 9pm instead!”  Meanwhile, in a touching show of solidarity, Wal-Mart will open at 8pm.

Sign of the times, I guess. There will always be retailers looking for an advantage, employees willing to work and shoppers looking for that big score. If that’s you, here is a guide to Black Friday opening times, if your conscience can stand it (it can.) Happy hunting!

November’s Best Buys!

Of course, Black Friday draws near – the big bargain day for combat shoppers. But the rest of November is no slouch, as retailers try to grab your attention in the days leading up to the madness.

Here, from DealNews.com, is a list of some of your best November buys:

  • Cookware: Good prices, typically through December and January. But November is best.
  • Tools and Hardware: “Sets” are big, such as a 50-piece socket set. Hint hint.
  • Apple stuff: Apple often has 5 to 10% discounts on Black Friday, and retailers often make further cuts.
  • This season’s clothes
  • Wedding dresses: They’re just not on a woman’s radar this time of year, so it could be a chance for you to grab a bargain from a hungry retailer.
  • Halloween candy! Natch. (The author suggests you stuff some in your purse for Black Friday!)
  • Budget Laptops: Some as low as $200!
  • Turkey: Many stores give a bird away if you spend a certain amount. Don’t overspend just to get the bird, though.

Those are just some highlights of good buys. What’s NOT an especially great buy in November – or, not really any better than other times? Tablets. Turns out Amazon and others are basically giving them away already, selling them at cost, and making their money on the digital media you buy.

Lots more useful info at the original article, so check it out!