Tag Archives: paid for survey

Tracking the Consumer’s Mobile Habits

tabletsareclickingMobile devices and smartphones are changing the way we get our information and entertainment, as well as our shopping habits. This is no shocker; what’s surprising is how quickly these changes are happening, one on top of the other, such that advertisers can hardly keep up!

The constant-flux nature of the digital landscape means that brands must rapidly adapt their marketing strategies to map the shifting consumption habits of consumers. In order to be present where consumers are focusing their attention, brands must be aware of the shifts in real time, as they are happening.  Tnooz.com

Which is pretty much what I just said, dudes! Anyway, Nielsen has released a report that attempts to capture these changes in our mobile consumption habits. Here are some highlights…

We consume 60 hours of content across different devices weekly. Ehh, seems like a lot. I have an iPhone, iPad and a laptop and, yes, I probably do come close to 60 hours a week – but I am a professional social media person! How about in YOUR house?

Each month we spend roughly…

  • 134 hours watching TV, down 3 minutes since 2012
  • 34 hours using browsers/apps on a smartphone, up 10 minutes.
  • 27 hours using the web on a computer, down 2 minutes.
  • 13 hours watching time-shifted TV (DVR, Hulu, etc.), up 2 minutes.
  • 7 hours on a game console, no change
  • 5.5 hours watching DVD or BluRay, no change.

Another fun fact… when we look a retailer up on our smartphone web browser, (somebody we visit a lot), and we find out that they have an app, about 84% of us download it!

So, it seems that the balance between devices is changing – but not that greatly.  It looks like we are simply finding more time to consume more info and entertainment, and we’re using mobile devices to do it! It’s no wonder that the wireless carriers are getting SO DARNED AGGRESSIVE in courting your business – free phones (even the fancy ones!), no contracts, offering to buy out your old contract, etc.

So, what about you? Are you shifting your consumption habits to a more mobile platform? Are you downloading specific apps more often now? Are you doing it because you want to, or because you don’t want to get left behind?  Let us know over at the MindField Online Facebook page, and have a great weekend!

Another MindField Difference…

roundabout simple signIf you are a big doer of surveys (known in scientific circles as a “survey-doer”) you may have heard of Routing. Or maybe not – it’s only a few years old and it’s sort of an “inside baseball” term.

Anyway, routing means that, if your survey company works with a larger consortium of survey companies (as MindField does now) then you log in to a certain survey opportunity, then maybe you don’t qualify, and then the big computer in the sky keeps pulling you along to the next opportunity, and the next, until it finds a survey that you qualify for.

Basically, the practice has several benefits for the survey companies and the clients who commission the surveys. For the panelist, maybe not so much. You do eventually qualify for something, but how long will that take? The answer is, it varies between survey companies.

It leads to one of the biggest complaints panelists have about routing: Respondent Fatigue. And it’s a big reason that MindField doesn’t do it!

At MindField, we make our best attempt to target the sample to the needed qualifications and should you not qualify you are finished with that opportunity rather than being passed around until something finally fits.

In the research we conducted, we found routing to be a huge complaint among panelists and something we listened to.

In other news: Email avalanche! One panelist asked, “I’m getting 30 email invites a day! I’m overwhelmed! Is that normal?” Well, going forward, no. This is one reason we are going to the Survey Cloud. With all these new opportunities, you would be bombarded with invites! So, invites are ramping down while Cloud is ramping up – and we are in this temporary “between time” that will end shortly.

So, again, a time of change, growth and increased opportunity. Will we break a few eggs along the way? Probably. We just ask for your continued patience as we build a bigger, better MindField for you!

MindField: Committed to Data Security!

internet_securityWhen it comes to online security, the sad fact is that the good guys have to get it right every single time, but the bad guys have to get it right just once.

What can the good guys do to keep their data – and that of their clients and customers – safe? They have to be PROACTIVE. They can’t just cross their fingers and hope for the best. And, although no system will ever be 120% secure, they have to study their systems with a critical eye, look for any potential weaknesses and then do something about them, BEFORE they become a problem.

By the way, in this scenario we – MindField Online – are the good guys.

Some members have experienced some password, login and cash out problems in the past few days. Some have seen a Client Maintenance prompt, asking them to complete or update security information. Some folks have also had difficulty getting to surveys right away, and that’s frustrating.

The good news is that this system check and upgrade is almost finished. We ask that you provide the info requested, and please be patient. We swear it’s all in the name of a tighter, more secure system that will better protect member data AND provide a more reliable product for our clients.

For more information about MindField Online security, you can visit the security page at our website. And, you are always welcome to contact the helpdesk during regular business hours at [email protected] or 800.969.9235.

Super Bowl Economics 2014

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BTW, I love it when companies who haven't paid millions of $$ to the NFL have to call it "The Big Game" in their commercials!
BTW, I love it when companies who haven’t paid millions of $$ to the NFL have to call it “The Big Game” in their commercials!

This Sunday, in bars, basements, living rooms and even churches (like mine – complete with chili contest and a 102” screen!) we will gather. And whether we are interested in X’s and O’s, team rivalries, funny commercials or simply drinking a buttload of beer, we are all a part of something – the biggest night of consumerism in the U S of A!

An now, according to Business Journal and Convenience Store News, here are the stats for Super Bowl 2014!

  • Over 180 million of us will watch the game.
  • 55% will watch at home, 17% at a bar or restaurant or at a party.
  • 60% will watch on TV (as the Lord intended), 15% on a smartphone, 14 on a PC, and 11 on a tablet.
  • 77% will buy food and beverages. Top choices include pizza (3rd fave), wings (4th), veggie trays (9th). Only 8% of us plan to eat healthy.
  • Get yo’ drank on: 53% will drink beer and 51% will drink soda. That’s a switch from last year, when it was 71 soda and 42 beer.
  • Party Planning! 39 million will throw a party, 62 million will attend one. Hosts will spend around $100 on supplies.
  • Why are we watching? 48% say “the Game!” 25% say “the Ads!” 17% said “just hanging with friends!”
  • What ads do we like best? 1. Funny, 2.Sentimental, 3. Product features, 4. Ones we saw last year, 5. Price comparisons. And in a sign of the times, 53% of us will comment on the ads real-time on social media.

Trends this year? If you look at the notes, you see the creeping, insidious rise of healthy snacks and no beer has been halted in the nick of time. Otherwise, slight improvements in consumer confidence (because we are all fooling ourselves) mean that we are spending more on food and fun.

Anyway, it’s time to celebrate, friends. I can’t think of a more American event than Super Bowl Sunday. Whichever team you support, have a blast!

Super Bowl Predix: WHO YA GOT!? Let us know over at the MindField Online Facebook page!

(photo credit: employmentandthelaw.com)

Inside the Grocery Game

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Reader’s Digest, by way of The Consumerist, has published quite the expose about the grocery biz. It has some good tips on savings, as well as the way stores get you to spend more time and, of course, more money.

We’ve always known the supermarket is a veritable jungle, set with snares and traps designed to lure even the most observant shopper into buying whatever that heavenly smelling thing is, or lulling us into a contented stupor so we linger longer in the aisles. Consumerist

Feeling the fruit: Produce workers say that people pick up the fruit and put it back a LOT. Be warned!

The carts never get cleaned: You don’t even want to think about the gross stuff that makes contact with that cart. At least Walmart offers disinfectant wipes when you pick out your cart

Ten for $10 trickery: Take an 89-cent can of something, mark it 10 for $10, and watch them fly off the shelf. My Publix does this a lot, Well, the secret’s out, suckers!

Bigger carts, bigger sales: Apparently new, larger carts (or Buggies as we say in SC) are responsible for 20% more purchases.

You probably only know the price of four items: I know even fewer than that, and I do all of the shopping!

Feel the heat! Kroger uses heat sensors to track where shoppers are in the store, so when they sense a rush coming on, they can open more registers.

As usual, just the highlights. Many more to be found at the original pieces, Here and Here. What do you think? Any surprises here? Let us know over at the MindField Online Facebook page, and have a great weekend!

Ups and Downs in 2014, el parte dos

I knitted this for you.
I knitted this for you.

Now, a brighter look at prices in 2014. While wine, BMWs and the McDonald’s Dollar Menu are all going up (grrr!), there is some good news on the horizon. Let’s take a look at some prices expected to fall this year, as reported by DealNews.com…(with bonus dumb commentary!)

  • 3D Printers: are you following this? You take a bucket of chuh, pour it into a printer and make things! Like, real things! The possibilities are limitless (and terrifying!)
  • 4K HDTVs: 4K is supposedly SUPER HD. I’m always behind. Just now bought an HDTV, and the next big thing has already happened!
  • Gold: Yeah, we’ll see about this. Gold only comes down when the economy is doing well.
  • Crude Oil: Probably the best news on this list.
  • Off-Contract Smartphones: This is the only way to go. Used, refurbished phone and no contract? No-brainer.
  • Xbox 360 & PlayStation 3: That is, the OLDER systems. They’re not as sexy, but the manufacturers are promising to support the old tech.
  • Touchscreen Laptops: Because nobody wants them!
  • 1080p Laptops: See above!
  • Smartwatches: Because that’s apparently a thing now!

There’s more at the original article, so check it out! So, what do you think? Any of these items sound good to you? Are you planning any big purchases this year? Let us know over at the MindField Online Facebook page, and have a great weekend!

Ups and Downs in 2014, el parte uno

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16082265-incremento-de-los-precios-ilustracion-diseno-sobre-fondo-blancoPrices, that is. The folks at Money Talks News have put out their annual list of items expected to get more expensive in 2014.  Let’s check out some highlights (with bonus dumb commentary!)

Going UP in 2014

Wine: Bad weather wrecks the French industry. Will wine snobs stoop to drinking Spanish wine? I’m on pins and needles!!

Getting a GED: In some places, the cost will TRIPLE. (Meanwhile, they cut costs, cut staff and most of it is done on computer now.) They must be pretty confident that you ain’t knowin’ math good.

Chipotle: Well, tree-huggers, you wanted organic, sustainable and locally sourced. Time to pay up.

Milk: Doesn’t it seem like every year they say that “milk prices are going to double or triple this year!?”  Not gonna happen, but prices WILL go up.

Stamps: Hilarious. “We have just approved a temporary one-cent increase. And by temporary we mean permanent. And by one cent we mean three.”

Luxury cars: The BMW M5 is going up by $2,000? Guess my 1982 Ford Pinto will have to last one more year…

McDonald’s Dollar Menu: The McDouble is $1.29 now. This made me sooo mad!

The Olympics: You know what’s more expensive than staging the stupid Olympics? Getting killed in a terrorist attack at the stupid Olympics. Pass.

Next time, we will hear some GOOD news about 2014 prices. And of course, MUCH more items and insights at the original article so blah, blah, blah. How about you? We don’t all drive a BMW M5, but we DO all drink milk! What items are going up in your world? Let us know over at the MindField Online Facebook page!

Retail of the FUTURE!

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amazon droneYou may have seen the gizmo above in a viral video that went around the web last month. Apparently, when we’re finished blowing up al Qaeda, Amazon wants to employ flying drones to deliver your packages same day – maybe even same hour – depending on where you live. (And, really, shouldn’t we employ veterans?)

The video shows the folks at the Amazon warehouse packing your order in these special tubs. The drone comes by, clamps the tub and takes off. An hour later the tub is dropped at your doorstep. I wonder what we’re supposed to do with the tubs?

Anyway, that’s just one of the retail advancements being speculated in a Business Insider article entitled “10 Predictions For How Shopping Will Completely Change In The Future.”

Here are some highlights (with bonus dumb commentary)! See if any sound good to you…

  • Companies are researching you in unprecedented ways. (No! that’s the government’s job!) Looking at the ways we perceive value, and hoping to manipulate them, I guess.
  • Same-day (or hour) delivery will become common. Either by drone or by some dude in brown shorts.
  • Traditional stores will have the same analytic intelligence as online. “How do we arrive at our buying decisions?” That’s what they’re after.
  • Social feedback will factor into purchases. Retailers are paying attention to platforms like Pinterest, where shoppers post pics of the items they like or have purchased. The retailers then take those items and feature them more prominently.
  • Privacy will become a business. As we have seen recently, maybe Target should get into that business!

Per usual, just the highlights. Lots more at the original piece, so check it out! What do YOU think? Good changes? Do you think retailers are doing these things to make life easier or to make $$$$$? Let us know over at the MindField Online Facebook page, and have a great weekend!

New Year’s (Financial) Resolutions

new-year-sNot everybody makes New Year’s resolutions. I decided years ago to quit while I was behind. But many folks still keep the faith, and resolve to Get Healthy, Reconnect with Friends and Save More Money. Those are the three, right?

Anyway, if you are in the mind to do better when it comes to personal finance, here are some handy links to light your path. Enjoy, and Happy New Year!

Dave Ramsey: What’s In and Out this year

Huffington Post: 5 Ways to Keep Your Financial Resolutions Beyond the New Year

Forbes: The Secret To Making Financial Resolutions You’ll Actually Keep

Fidelity Investments: 2014 New Year Financial Resolutions Stud

Investopedia: Financial New Year’s Resolutions You Can Keep

Schwab: 10 Resolutions for a Happy Financial New Year

Daily Finance: 7 Financial New Year’s Resolutions You Should Keep

American Institute of CPAs: New Year’s Financial Resolutions

How about YOU? Have any spending or saving resolutions you wish to share? Let us know over at the MindField Online Facebook page!

A Nutty New Year’s Eve

3...2...1...PICKLE!
3…2…1…PICKLE!

Time to check in with New Year’s Eve traditions, some familiar, some downright NUTTY.

Auld Lang Syne: What’s the story behind this classic? Find out HERE.

Kissing at midnight: if you don’t, it’s “a year of loneliness” for you, according to tradition.

Black-eyed peas and collard greens: In the South, they represent pennies and dollars. In other words, prosperity!

Colorful undies: in Latin America, the color of your unmentionables at midnight will affect your fortunes in the coming year.

Ooh, MELTY! Those crazy Germans drop molten metal into a bucket of water, and whatever twisted shape it takes reveals your fortune for the coming year.

Fireworks: The Chinese invented them, and set them off at midnight to ward off evil spirits.

Polka dots: In the Philippines, the circle represents prosperity. So wear those dots!

The night for white: In Brazil, you wear white on New Year’s Eve. Otherwise, bad luck!

Renewal in Japan: New Year’s is super important in Japan. Lots of emphasis on flushing away the troubles of last year, and hoping for better in the new. Temples strike their gongs 108 times, to banish the 108 types of human weakness. Personally, I have 137 kinds of human weakness. So GET ON IT, Japan!

Burn that mother down! In the Netherlands, they build bonfires in the streets using their Christmas trees.

Chew carefully: When eating New Year’s cake in Greece. One lucky person will find a gold coin, bringing good fortune in the new year.

12 grapes: In Spain, you eat one grape for every stroke of the bell. Statistically, it’s the New Year’s tradition with the most Vitamin C.

You dropped something! In Mt. Olive NC (oddly, the home of the Mt. Olive Pickle Co.) they drop a lighted pickle instead of a ball. Meanwhile, in Eastport Maine, it’s a lighted sardine! And Brasstown, NC lowers an opossum in a Plexiglas box (and PETA hates that!)

So, we’re all from somewhere else… do you have any different or oddball NYE traditions to share? Let us know over at the MindField Online Facebook page, and have a happy, SAFE New Year!

Sources: Here, here, here and here!