Tag Archives: online consumer panels

Black Friday Predictions 2014

ID-100198089Black Friday conjures up widely differing images in people, from absolute dread to necessary evil to a whole lot of fun. (I never tire of hearing about my sister-in-law, who drags her mother and sisters along in the family camper and sleeps overnight in the Kohl’s parking lot!)

But it seems that too many people are giving up on the Black Friday tradition, despite the deals that can be had. So the retailers are responding in a number of ways. According to DealNews.com, retailers have a bag of 13 or so tricks to keep the madness fresh this year. Here are some highlights:

  • More Black Friday Ad Sneak Peeks
  • More Stores Will Offer Guaranteed Doorbusters
  • Stores Will Be Better Staffed
  • Credit Card Info Will be Guarded Like Never Before
  • More Stores Will Offer Discounted Shipping
  • Mainstream Laptops Will Pack Better Hardware at Lower Prices
  • To Compete With Amazon, More Retailers Will Price Match
  • You’ll See More Tablet Deals Than Ever Before
  • Black Friday Will See Excellent Toy Deals

Again, just some bullets. Lots more info at the original piece.

More powerful, cheaper laptops appeal to me, as I attempt to drag my wheezing machine across the finish line (which is 52 days away!!) What deals are you looking for on Black Friday? Do these changes sound good? Have any other ideas? Let us know over at the MindField Online Facebook Page!

More on Data Security

ID-100288994You can be forgiven if you read that title as “moron data security,” given recent events. Anyhoo…

You know the old UPS slogan, “What can Brown do for you?” I would answer, “How about protecting my data!?”

Yep, the UPS Store is one of the latest businesses to be data-hacked (by data-hackers!) 51 stores in 24 states, apparently. You can check out the locations at the UPS site.

And just a few days ago, it was Jimmy John’s sandwich shops. I actually went there a while back. Thankfully, I used cash. You can read all about it on their site, as well.

So, that’s UPS, Michael’s, Target, PF Chang’s, Goodwill, the entire  South Carolina Social Security system…the list goes on and on.

Two weeks ago, they had the “Biggest Hack in History,” in which Russian hackers stole over ONE BILLION user names and passwords. People downplayed it, saying that Usernames and PWs are not as bad as credit card information.

BUT… the problem is that we are lazy. We tend to use the same Usernames and PWs across many accounts. So, as soon as the hacker punks crack your Bi-Lo Savers Club account, it’s a short walk to hacking your Discover Card.

So, CHANGE YOUR PASSWORDS. Today. Don’t use the same User and PW for every account. While you’re at it maybe look at fraud protection. Soon, it’s going to be as necessary as homeowners insurance.

And, for more info on protecting your data, visit the Federal Trade Commission site, or check out this review site for data protection services. And have a great weekend!

PS… remember when we were all supposedly marching toward a “cashless society” where it would be all plastic, all the time? THIS is the reason that will never happen – not for me anyway!

Back to School by the Numbers, 2014

According to the National Retail Federation’s annual survey

Retailers should get a bigger boost from back-to-school shoppers this year, as a longer list of school supplies and larger demand for electronics are expected to drive spending higher during the second-biggest selling season of the year. CNBC.com

Total spending on BtS for 2014: $75 billion, up 3% from last year

  • Per family (K-12): $669 total, up 5%
  • School supplies: $101 per kid, up 12%
  • Number of items on school supply list: 18, up 30%
  • Spending on electronics: $212, up 7%
  • Per college student: $916, up 10%

I guess the takeaway here is that in every example, BtS spending will go up. Great for the economy, but not so great for your individual wallet!

So what can you do about it? Surf the web for savings tips!

Any savings tips to share? Let us know over at the MindField Online Facebook Page!

Cloud-y with a Chance of Earnings!

cloudIn the past week, you will have probably received an email or two listing a random selection of studies currently available to you on the MindField Online SurveyCloud™. In addition, you will also find a larger list of available surveys when you log into your MindField Online home page.

BUT, coming soon, you can enjoy all of these opportunities on the new MindField SurveyCloud mobile app! As the notification says:

We realize our panelists are on the go more than ever. Use the (Apple or Android) links below to download the SurveyCloud™ app powered By MindField Online that will allow you on-the-go access to all of your account information, surveys, and much more.

Mind you, this is only a sneak peek of the many features and benefits the SurveyCloud™ will offer you in the future. The entire point is to get you accustomed to seeking out your own opportunities, instead of waiting for an email invitation. So, get proactive, folks – opportunity awaits!

So, what do you think? Will you “go mobile” with MindField? Let us know over at the MindField Online Facebook page, and have a great weekend!

Jobs of the Future

the-futureI have a nephew in his 20s who suddenly realized that he didn’t want to work at the sandwich shop his whole life. He enrolls in junior college and picks (out of a hat, I think) Environmental Studies. “Helping companies conserve water and energy, and managing waste,” as he describes it. We were all pleased at the news. I mean, it sounds like the kind of thing companies need, right?

Little did we know that it will be one of the Top 10 Jobs of 2022! There will be 103,000 jobs in that field, with an average salary of $63,570 (today’s money). That’s a lot of sub sandwiches, kid!

So let’s take a look at that list, as compiled by DailyInfographic.com:

  • Market Research Analysts
  • Counselors and Therapists
  • Scientific Researchers
  • Computer Systems Analysts
  • Veterinarians
  • Environmental Scientists and Specialists
  • Accountants and Auditors
  • Entrepreneurs
  • Registered Nurses
  • General and Operations Managers

Check out the list, including number of jobs, salaries and descriptions at the original piece.

So, if you’ve got a kid searching for direction, or maybe you are searching yourself, this might be a good start. If you could pick one, what would it be? Let us know over at the MindField Online Facebook page!

Tax-Free Weekend 2014

taxfreeIf there’s one thing that takes the sting out of Back to School shopping, it’s saving money. Fortunately, this is the time of year when many states have tax free weekends for shoppers, typically good for clothes, shoes and school supplies and computers. The Single Parents page at About.com has compiled a list for 2014. The list is smaller this year because several of the Gulf Coast and Atlantic states cancelled their Back to School weekends in favor of Hurricane Preparedness. Also, a few states have outright repealed it, because they want that sweet, sweet tax money!

Here are the Confirmed dates for Tax Free Back to School shopping:

  • Alabama: August 1-3
  • Connecticut: August 17-23
  • Florida: Cancelled in favor of tax-free Hurricane Preparedness  
  • Georgia: August 9-10, 2014.
  • Iowa: August 1-2
  • Louisiana: August 1-2
  • Maryland: August 10-16
  • Mississippi: Whoops! We missed it! July 25-26
  • Missouri: August 1-3
  • New Mexico: August 1-3
  • North Carolina: CANCELLED! Try South Carolina or Tennessee!
  • Oklahoma: August 1-3
  • South Carolina: August 1-3
  • Tennessee: August 1-3
  • Texas: August 8-10. (They also have LAYAWAY!)
  • Virginia: Aug. 1-3

Did we miss any? Anyway, there’s MUCH more detail at the original article! There’s also a nice graphic boildown HERE. Also, you can check with your state Department of Revenue for details.

Have you done the tax holiday for back to school? Have any tales of big savings? Leave a comment at the MindField Online Facebook page. And have a great weekend!

August Best Buys!

august-clipart-4Time for our monthly heads-up on the best deals! August shopping can be summed up in two ways: Back to School and End of Summer. These two notions that were a complete bummer for me as a kid. Seriously, I don’t know anyone who hated school more than I.

I’m pretty sure I have said this before but, as a kid, summer was like a long weekend. What was left of June after school let out was like Friday night. July was glorious, glorious Saturday. And August was Sunday, completely overshadowed by the dread of Going Back to School.

As an adult, although I don’t have kids, I get it. You are totally ready for school to start again. But it’s work – there’s so much to go out and buy! Fortunately, there are plenty of bargains to be had during the Dog Days. Here are some highlights, followed by some useful links:

  • Linens & Storage Containers
  • Office Furniture
  • Kids’ Clothing
  • School Supplies
  • Swimsuits
  • Air conditioners
  • Backpacks
  • Dehumidifiers
  • Outdoor furniture
  • Snow blowers
  • Swingsets
  • Flip-flops
  • iPods and mp3 players
  • Plants and flowers

Much more detail at the original articles…

RealSimple: 5 products on deep discount in August

LifeHacker: The Best Time to Buy Anything During the Year

Consumer Reports: The Best Time to Buy Things

Business Insider: The Best Time to Buy Everything

So, what bargains will you be snapping up this August? Let us know over at the MindField Online Facebook page!

Restaurant Rage

HIPSTER
Your Hipster waiter will take your order now, if he must…

And now, a little Friday fun – or frustration (your mileage may vary.) Consumer Reports has published a fun graphic noting “America’s most common restaurant complaints.” I believe it can be a matter of perspective. I admit that I sometimes go into a place looking for trouble and, if you’re looking for it, you find it. Other times, dissatisfaction is thrust upon you. Once at the Tattooed Moose in Charleston SC, about seven of the things on the following list happened even before our order was taken (so, like, we left!)

Anyway, what are our top beefs? Take a look…

  • 76% Dirty utensils. That piece of spinach baked on the fork isn’t harmful in any way, but still…
  • 73% Dirty restrooms. I’m going to guess that the Men’s room is worse…
  • 72% Impolite or condescending servers. Yeah, see illustration above, from the aforementioned Tattooed Moose
  • 67% Sloppy or dirty-looking wait staff. Same…
  • 66% Hot food cold, cold drinks warm
  • 62% “That’s not what I ordered.”
  • 61% Feeling rushed to leave by the server. You know, the girl who you never saw throughout the meal, but now won’t leave your side as you write out the tip?
  • 51% Slow service. Cousin of No Service. Or, watching the staff fawning over “regulars” while you die of thirst waiting for a drink refill. Or, my favorite, waiting forever for the check (I call it the Hostage Situation.)

What’s missing from this list? HIPSTERS! Either ones dining next to me, ones affecting the menu (Pabst Blue Ribbon, anyone?), or ones waiting on me (um, see illustration again.)

It’s a fun list, and there’s lots more at the original piece, so check it out! How about you? What are your top complaints when dining out? Let us know over at the MindField Online Facebook page, and have a great weekend!

Time to Toss It?

Smelly_Fridge1-234x300An elderly acquaintance recently moved into an assisted-living facility. Cleaning out her house yielded some interesting treasures, including a bunch of unopened food – some fairly recent, some not.

Dilemma… First, everybody hates to waste food. Second, this wasn’t weird, old-lady food like beets or sliced carrots, but stuff I would actually use. I have always heard that the expiration dates on unopened food are mostly “serving suggestions” designed to cover somebody’s butt in the legal sense. (I’m NOT saying that’s correct, just that I have always heard that.)

So how old is too old? Surely, a jar of olives from 2009 is going in the trash. But what about 2012 or 2013? Fortunately, the geniuses at Consumerist.com have broken the vacuum seal to give us the freshest take on food storage time limits…

  • Bread crumbs (unopened): 2 years in fridge, 6 months in cupboard
  • Dry Pasta: up to a year, airtight
  • Flour: airtight, 10-15 months
  • Ketchup: Unopened, in pantry, 1 year. Opened, in fridge, 6 months.
  • Mayonnaise: Unopened, 3-4 months past label date. Opened, fridge, 2-3 months past label date.
  • Mustard: Unopened, in pantry, 2 years. Opened, in fridge, 1 year
  • Oils: Highly dependent on type, but can last several years.
  • Soy Sauce: Several years
  • Sugar: Airtight, several years

And the winner?

  • Worcester sauce… 12 years!

More foods and their life spans at the Consumerist piece, along with further resources for you to check out on food storage and safety. And, just like that, you have an excuse not to clean out your fridge. You’re welcome.

What’s the oldest thing in your fridge or cupboard? Let us know over at the MindField Online Facebook page!!

Logo Logic

logo colorsA little Friday distraction on the psychology of corporate logos, courtesy of those masterminds at DailyInfographic.com. Logos are a serious business. They aim right for your brain, triggering emotional responses with their colors and shapes, making you feel safe, or content, or awesome! And urging you to buy, of course.

First, what’s in the color of a logo?

  • Red: blood and fire. Evokes emotion, passion, intensity
  • Blue: depth and stability. Evokes comfort, faith, confidence, trust
  • Yellow: energy. Evokes joy, freshness, feeling “alive”
  • Green: harmony. Evokes peace, calm, hope
  • Purple: luxury. Evokes glamour, nostalgia, romance
  • Orange: happiness. Evokes enthusiasm, creativity
  • Black: formality and mystery. Evokes seriousness
  • Brown: nurturing. Evokes reliability and dependability
  • Pink: GIRL STUFF! Evokes love, sweetness, warmth

Second, how do they hook you? By hitting you EARLY!

Starting at age 2, we start to “get” that logos represent companies. Mouse Ears and the Golden Arches come to mind. By age 8, kids have 100% comprehension of which logo stands for which product.

Another fun fact is Cost, and more money doesn’t mean a more memorable logo. Some college kid earned $35 for creating the Nike swoosh, while the London Olympics paid $600,000 for a logo that you couldn’t recall with a gun to your head (and which sucked.)

So, can you think of any examples of logos, based on the color code? There are lots of examples at the original piece, so check it out. What are your fave (and least fave) logos? Let us know over at the MindField Online Facebook page, and have a great weekend