Back to School by the Numbers, 2014

According to the National Retail Federation’s annual survey

Retailers should get a bigger boost from back-to-school shoppers this year, as a longer list of school supplies and larger demand for electronics are expected to drive spending higher during the second-biggest selling season of the year.

Total spending on BtS for 2014: $75 billion, up 3% from last year

  • Per family (K-12): $669 total, up 5%
  • School supplies: $101 per kid, up 12%
  • Number of items on school supply list: 18, up 30%
  • Spending on electronics: $212, up 7%
  • Per college student: $916, up 10%

I guess the takeaway here is that in every example, BtS spending will go up. Great for the economy, but not so great for your individual wallet!

So what can you do about it? Surf the web for savings tips!

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