Tag Archives: online polling

Mobile Consumption by the Numbers

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Yahoo has recently conducted a big study on the numbers and ways we are using our smartphones for entertainment, specifically how much time we watch mobile video. Check it out!

How many of us are using mobile web?

According to the Yahoo study, 54% are spending more time on mobile web than a year ago.

How are we using mobile web?

  • 38% of mobile consumers used the mobile Web to connect with other users.
  • 16% used mobile Web to search
  • 15% used it for entertainment

And the time spent watching video on mobile has increased nearly 30%

What kinds of entertainment?

  • 42% gaming video content
  • 34% movie clips and trailers
  • 33% full-length TV shows and movies or sports coverage
  • 32% celebrity, beauty or fashion video content on their devices
  • 14% political coverage

When?

The majority of time spent happens before 1 p.m.

Are we satisfied with what we are seeing?

Are you kidding? We’re AMERICANS! 60% of us are still looking for a better user experience and expect more!

So that’s the rundown. You’re welcome to check out the original article but, frankly, it’s a tough read! How about you? Are you using mobile web for entertainment? Has your use increased?

Blackberry Blackout equals Outage Outrage!

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Blackberry sends sadface. Millions without service do not receive it.

The longest BlackBerry outage in many years left customers outraged this week, threatening to cost the granddaddy of all smartphones more business when it’s already struggling to keep up in a crowded marketplace.  – Huffington Post

It’s not like things weren’t already going sour at Blackberry. They have seen their market share drop in the past year – from roughly equal worldwide with Android (19% vs. 18%,) to less than a third (12% vs. 43%.)  But last week’s global blackout now has users rethinking their commitment to Blackberry, especially with the big launch of iPhone 4S underway.

The big, three-day hiccup affected millions of users worldwide. Now, to soothe angry subscribers, Blackberry is offering $100 worth of free downloads including SIMS 3, Bejeweled, Photo Editor Ultimate, Vlingo Virtual Assistant and more. For its enterprise customers, Blackberry is offering a free month of tech support.

So, do you use Blackberry or know someone who does? Were you affected? If so, do the free downloads make up for it, or is it too little, too late?

The Kitchen is Closed

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We all have a defunct restaurant from yesteryear that we miss – usually some mom and pop diner or local steak house. But who knew we would mourn Bennigan’s or Don Pablo’s? Well, it’s come to this, people.

 There is a school of thought that says the restaurant business is always a good business because people need to eat. A glance at the sales of many of America’s largest restaurant chains over the past decade quickly dispels that myth.             MSN Business.com

Here’s the deathwatch:

  1. Bennigan’s: This nationwide, Irish-themed casual-dining restaurant has 87% fewer locations than it did in 2001.
  2. Ground Round: This casual-dining burger and steak chain lost 81% of its locations in the last 10 years.
  3. Bakers Square: Serves breakfast, lunch and dinner, but is best known for its pies. Has 70% fewer locations than 2001.
  4. Damon’s: I always knew it as a rib joint, but later became a sports bar. 72% decline.
  5. Don Pablo’s: Nationwide Tex-Mex chain. 70% decline.
  6. Gloria Jean’s Coffees. In its 30-year history, it has expanded to Australia, where it still thrives. Here? 73% decline.
  7. Big Boy. This one I don’t get. Frisch’s is the Big Boy chain back home in Ohio, and I have seen ZERO decline. Every one of the dilapidated shops from the 60’s has been renovated. But, the overall national chain is down 65%.
  8. Tony Roma’s. Tony still has a large international presence, but here at home is down 72%
  9. Country Kitchen. Buffet place, right? Down 74%.
  10. Black Angus Steakhouse. Primarily out west, there are 46 BA’s today, down from 107 in 2001 – a 57% drop.

So, any of your favorites on the list? Who did they miss? Let us know!

Diet for Dudes, Dude!

The ad opens with a laser-gun battle in the jungle between the good guys and evil motorcycle ninjas. Our hero rushes in and asks, “Ladies, are you enjoying the movie? Of course not – this is OUR movie,  and OUR soda!” He punches a cobra – which explodes – and then he jumps off a cliff into a speeding ATV.

My favorite part...

So begins the saga of Dr. Pepper 10, the new diet soft drink being marketed to men, man!

According to BusinessInsider.com…

Dr Pepper Ten is not the first diet soda aimed at men. (Think: Coke Zero and Pepsi Max.) But Ten’s ad campaign is the first to be so overt about courting men who want to drink a soda with fewer calories. The ads come at a time when overall sales in the $74 billon soft drink industry are slowing as more Americans buy healthier options like juice and bottled water.

So what do you think? Dudes, are you buying it? Lady-bros, do you get the joke, or do you feel left out and/or offended? Is there some stigma about drinking diet soda, or is it 2011 already? Let us know, brochacho! And check out the commercial HERE.

A Heist Indeed!

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An odd movie experiment is underway:

If you live in Atlanta GA or Portland OR, you’ll be able to watch the new Eddie Murphy/Ben Stiller movie in your house for $59.99 — while the movie is still in theaters and months before it would normally be available for video-on-demand rentals. Wall Street Journal

You might be thinking it sounds like a cool concept, while simultaneously thinking that nobody would pay $60 for it. And by you I mean me.

Anyway, Universal Studios is using its new release “Tower Heist” to tinker with the concept of “windows” in movie releases and pricing. We are accustomed to paying different prices for a new release in theaters, a video-on-demand rental, a DVD from Redbox, Netflix by mail, etc. It’s just a matter of how bad we wish to see something, how soon, and how much we want to pay.

To which you might say “yeah, but sixty bucks?”

Time Warner, Sony, Comcast and Fox tried this a while back. Their experiment cost $30, which might conceivably be a bargain for the typical movie night when you think about gas, parking, babysitter, two tickets, etc.

But sixty? What do YOU think? I think it’s ironic that an experiment that comes into your home and takes a lot of money involves a movie about going into a home and taking a lot of money. Here’s the trailer for Tower Heist.

UPDATE: Trouble’s brewin’… not surprisingly, theater owners are pitching a fit.

Further Update: Idea already dead?

The Return of Layaway

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Until recently, layaway was on the “endangered strategies list,” replaced by increased use of credit and gift cards. So why bring back this dinosaur of a payment practice? It’s simple…our economy. With banks being more cautious, consumer credit lines are withering.       Harvard Business Review

Everybody remembers layaway, back in the days before they gave out credit cards to anybody with a pulse. I remember layaway as that cruddy window in the back of the store, where you stood in line with your mom and all the other bored kids and their moms, sweating to death in your big old parka and getting nauseous from all the cigarette smoke. Good times.

Anyway, layaway is back in a lot of stores, but Wal-Mart is really making some noise. Their plan is probably pretty typical. Specifically…

 it kicks off on 10/17 and runs through 12/16. …an item has to cost at least $15, and the total minimum order is $50. [It is] limited to toys and electronics (and most cell phones aren’t eligible), and it applies only to in-store purchases. You have to put down at least 10 percent of the cost of the total order when you put the items on layaway…you don’t get charged interest on deferred purchases, [but] the layaway program isn’t free: Walmart is charging a one-time non-refundable $5 service fee for the service, and you’ll get hit with a $10 fee if the layaway order isn’t paid in full and picked up or canceled by the end of the day on December 16.  Consumer Reports

So, what do you think? Will you be taking advantage of this or other layaway programs? If you do, put me down for a Lost in Space robot, a Six Million Dollar Man doll action figure and an Evel Knievel dirtbike!

Banking on Your Trust

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Despite a raft of new regulations and capital requirements designed to protect consumers and strengthen banks, consumer confidence in financial institutions continues to plummet.   – AmericanBanker.com

This according to a financial industry consulting group called Center for Financial Services Innovation. Here are the grim statistics:

  • 87% of consumers have little or no confidence in the trustworthiness of their bank.
  • 55% say institutions don’t offer clear and simple policies.
  • 53% don’t feel financial institutions share customer values.
  • Almost 50% lack confidence that banks live up to their promises and commitments.
Yours free when you roll over your 401k

In response, the Center for Financial Services Innovation is making some radical suggestions. You can read about them here. Basically they are saying, instead of making clever commercials about how they help their customers get ahead and improve their lives, banks should actually DO those things!

Freaky, I know.

It’s interesting…people are often more pessimistic in the broad view, while looking more positively at their own circumstance. (Congress sucks, but my representative is cool.) So, what do you think? Is the banking industry full of crooks, or just misunderstood? Are you happy with your own bank? Let us know!

Qualifying for Surveys, Revisited

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If you are a member of MindField Online Internet Panels – or any other reputable survey company – you know that it can be hard to qualify for surveys at times. Sometimes you respond to an invitation, begin to answer some of the background questions and, before you know it, the survey has “kicked you out.” That can be a bummer, and you have probably wondered why it happens. Today, we will try to explain.

We wrote that blog post about 10 months ago, referred people back to it from time to time, and eventually we made its own dedicated page. We wanted it to be permanently on display, because we know that Qualifying is an important topic, and often a sore subject.

As we say, MindField Online has a responsibility to get our members as many survey opportunities as we can. We also have a responsibility to our clients to get them good, detailed, usable data. Qualifying is where those two concerns meet.

So, we invite you to read the page, “Bringing Clarity to Online Survey Qualification” once again. You’ll learn more about the how and why of qualifying, as well as a few tips on improving your chances at completing more surveys.

Blogging Year in Review, el parte uno

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This week marks the one-year anniversary of MindField Online jumping into the world of social media, including the blog, our Facebook page and Twitter feed. In social media, old stuff tends to get buried under new, and useful info sometimes gets lost. So for this reason (as well as misplaced nostalgia) we take a two-part look at the past year.

We took time to learn about Consumer Testing. Some of it was “inside baseball,” as they say, others were pretty useful!

Along the way, we took time to discuss features, changes and improvements to the system, including

Looking back, one thing becomes clear: we use a LOT of exclamation points! Anyway, this is just SOME of the excitement we have perpetrated in the past year. More tomorrow, and THIS time it gets personal! Exclamation point!

Labor Day Open Discussion

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OK, your humble blogger is north of 40 in age, and he remembers when almost nobody’s mom worked outside the home. Then, when mom got a job, it was to get out of the house, or to have some personal spending money. Now, 66% of moms with kids have jobs!

Check out the chart to the left, From The Two-Income Trap

Now please, always take statistics with a grain of salt. As Homer Simpson said, “People can make statistics say anything they want, and 54% of people know that!”

Basically, it says that while incomes have close to doubled, we have nearly half as much money left over than we used to.

I guess my point is, times are tough. We all have to work, more or less. So how do you make it work in your family? Cut back on frills? Clip coupons? Join online consumer panels and complete surveys for money and prizes? Let us know!