Tag Archives: consumer research

Financial Tips for Today’s Grads

grad hatIt’s graduation season. It’s a time when our young people are staring out on their own. It tends to be a time of youthful optimism, but it can also be a time when financial mistakes are made. And those mistakes can take a long time to fix. So, as a public service, here are some financial tips for grads, courtesy of the US News Money section. Any of these sound familiar?

  1. Live within (or below) your means.
  2. Start building your credit early.
  3. Prepare for the future.
  4. Monitor your spending.
  5. Pay down debt.
  6. Get educated.

That last one is interesting. The article says that one reason young people get in trouble is that so few have had any sort of personal finance education.

Like I said, screwing up any one of these will cause problems. Trust me, I messed up more than one! How about you? Are you or your kids just starting out? Have any financial tips to share? Let us know over at the MindField Online Facebook page!

MindField’ers Make a Difference!

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colaDid you hear that Pepsi Co. recently decided to change the recipe for their diet drinks? That’s a big deal. Millions and millions of people enjoy Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi. You don’t just change the recipe without a lot of careful thought and research.

So where did Pepsi turn for guidance? To YOU! That’s right, MindField Online panelists participated in in-home tests of potential new recipes for diet Pepsi products. That research helped Pepsi to decide on the final formula that will be mass-produced later this year.

MindField is pleased to be connected with the researchers making a huge difference in today’s marketplace and even more thrilled that MindField’ers across the country had the opportunity to be involved in such revolutionary decision making.

Congrats on being heard and making a difference!

 

Tech Flops of the 2000’s

QR codeFor tech companies, it’s always a scramble to capture the imagination of the public and, of course, market share. Sometimes, though, the scramble leads to some wacky decision making, and to products that never quite hit for one reason or another.

Techie blog SpecOut took a fond look back at the big tech flops of the new millennium, inspired by the quiet death of Google Glass (that eyeglass mounted mini-computer.)

As we mourned (celebrated?) Glass’s passing, we got to thinking. Where did Glass rank among the millennium’s biggest tech flops, from gadgets to online services to companies? We scoured company histories, reviewed the most tragic collapses, and sorted through major product launches to pick the biggest flops since 2000.

Here are a few examples. And remember, they aren’t calling them bad products, just that they didn’t work out:

35. QR Codes: People don’t use them, IMO because manufacturers slap them on without really utilizing them. I once was reading the side of a package. It said “Scan the QR for more info!” I scanned it, and was presented with a picture of the side of the box I was reading!

34. Windows Phone: A well-liked and well-reviewed smartphone, but it just never caught on. See also Facebook Phone.

30. Qwikster: Remember when Netflix split in two, half online and half DVD rental? The old DVD business became Qwikster, and everybody hated it. Hard to believe Netflix survived that to be one of the biggest streaming success stories today.

23. Blu-ray: Again, nobody doubts the quality. And many people have it. But in no way has it (or will it) “Replace DVD,” which was the goal.

  1. E-Readers not named Kindle: When even my grandma asks for Kindle by name, you have achieved market dominance! Amazon managed to succeed, even when it seemed like iPads would make them obsolete.

21. MP3 players not named iPod: I have 2 or 3 of these lying around. Want to buy one? Didn’t think so.

15. Google Glass: All I can remember about Google Glass is the backlash against it and the people who wore them. For fun, Google “Google Glass Backlash.” You get 958,000 results!

Windows, Windows, Windows! At #11, 10 and 2.  Windows ME was…not great, but they replaced it with XP, which was great. They replaced that with Vista, which was…not great. They replaced Vista with 7, which was great, and replaced that with 8, which is…not great. Stay tuned for 10!

And the Number One tech fail of the 21st century…Segway: Four words… Paul. Blart. Mall. Cop.

For the rest of the list, go here. How about you? Did you have or use any of these so-called “failures?” Do you think the list is right on, or too harsh? Let us know over at the MindField Online Facebook page, and have a great weekend!

photo credit: http://m.state.gov

The Best Store Brands

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shopcartI’ve told this one before, but one of the great lines about the savings – and the stigma – of buying store-brand products comes from the old Rosanne sitcom.

Rosie is leading a home-ec field trip to the grocery store.  She tells the girls about saving with store brands as she reaches for some Brand-X corn flakes.  Her daughter is mortified. “But we don’t buy that…we use the good stuff!” Says Rosanne: “We use the BOX of good stuff. I fill it with this. It’s only SECOND best for MY family!”

Funny thing is, a lot of people don’t consider the store brand as second best anymore. If you’ve got bills to pay (you do, right?) then saving up to 36% on the generic label is pretty attractive! (According to Consumer Affairs magazine.)

Consumer Reports says that 65% of people buy store brands whenever they can. And 63% of those folks “were completely or very satisfied with the quality; only 5 percent expressed even a hint of dissatisfaction.”

All store brands are not created equal, however. Consumer Reports also surveyed items at 68 stores, and found that 49 stores earned average or above scores. Who does the store brand thing best? The overall winner was Trader Joe’s, followed by

  • Wegmans
  • Publix
  • Costco
  • Raley’s
  • Whole Foods Market, and
  • Harris Teeter

So what do YOU think? Do you use a lot of store brands? Like a lot of the folks in the survey, I also use them whenever I can. Who do YOU think does them best? Let us know over at the MindField Online Facebook page, and have a great weekend!

Dining Out Beats Dining In

die out dine inThat squeak you just heard is the dollar amount that we spend in restaurants annually squeaking past the dollars we spend on groceries. That’s right, Bloomberg reports that, for the first time, Americans spend more on dining out than cooking at home, something like $51 billion vs. $50 billion. Twenty years ago, it was 2-to-1, or $30B vs. $15B, home vs. restaurant.

Who is driving the change? One hint: it rhymes with Shmillennials. And the Why of it may sound familiar, as well. Millennials have a talent for turning everything into a social experience, and eating dinner is just one example. Social, as in gathering with friends, and Experience, as in having an admirable desire to try new things.

Meanwhile, the Baby Boomers are going in the opposite direction. 50-to-70 year olds report that, while spending is also up, it is more concentrated on Needs than Wants, necessities over frivolities or luxuries. Why? Because they watched their 401K’s get murdered in the last crisis, and they’re spooked.

How about you? Are you a Boomer, Gen X’er or Millennial? Have your spending habits changed regarding dining out vs. dining in? Why or why not? Let us know over at the MindField Online Facebook page, and have a great weekend!

Tax Day Freebies 2015

free stuffAnd now, a tradition not nearly as annoying as those corporate April Fools’ Day pranks we talked about previously: the Tax Day Freebie! Restaurants, bars, hotels and other retailers love to capitalize on our tax day grief, offering various freebies, BOGO’s and “$10.40”-themed deals on April 15. And the list grows every year! Here are some samples:

  • BOGO meals at Boston Market
  • Free document shredding at Office Depot and Staples
  • Free sandwich at Schlotzky’s Deli
  • Free shave ice from Kona
  • Half-off rib dinner at Sonny’s BBQ
  • BOGO at Yankee Candle
  • Free curly fries at Arby’s
  • Free cupcakes at Cinnabon
  • 15% off at PF Chang’s
  • IHOP kids eat free in April
  • Free breakfast coffee at Micky D’s
  • “Sing for Your Supper” at Hard Rock Café
  • $10 off at Bonefish
  • 15% off at Beef O’Brady’s

And that’s just FOOD. Check out THIS LINK for news about retail locations such as Ann Taylor, Dress Barn, Foot Locker, etc. More links below. Now, I am sure there are limits and restrictions, so be sure to follow the links. So, what’s your favorite Tax Day deal or freebie? Let us know over at the MindField Online Facebook page!

Freebie Links:

Home Improvement Winners & Losers

home improvementThis past Saturday, I was cleaning out the garage (or “rearranging the mess” as my wife calls it.) Meanwhile, wife was potting plants. The lady across the street was laying paving stones on her garden path, and the guy two doors down was planting a palmetto tree. As you can see – in South Carolina, at least – it’s “that time of year.”

Spring home improvement projects… You sit cooped up all winter, and your imagination runs wild. The sun comes out, and where do you begin? Well, as a homeowner, you are trained to do projects that will come as close as possible to “paying for themselves” when you sell your house.

Fortunately, there are a lot of resources out there to tell you which projects meet that criterion. Here’s one called The 2015 Cost vs Value Report. It gives national averages and also breaks it down by region. Here are some highlights, looking at the national average of mid-range home improvement projects…

Biggest return:

  • Steel entry door replacement: Costs $1200, you will recoup $1250, a 102% return
  • Exterior stone veneer: Cost $7100, recoup $6500, 92% return
  • New garage door: Cost $1600, recoup $1400, 88% return
  • New vinyl siding: Cost $12K, recoup $9700, 81% return
  • Deck addition (wood): Cost $10K, recoup $8100, 80% return

Biggest losers:

  • Master suite addition: Cost $111K, recoup $69K, 62% return
  • Backup power generator: Cost $12K, recoup $7000, 60% return
  • Bathroom addition: Cost $39K, recoup $23K, 58% return
  • Home office remodel: Cost $29K, recoup $14K, 49% return
  • New sunroom: Cost $76K, recoup $37K, 48% return

TONS more info at the original piece, so check it out! So, are you doing any home improvements this spring? Have you had any success stories when you went to sell? Any nightmares? Let us know over at the MindField Online Facebook page!

April Foolishness 2015

selfieshoeAs a writer FOR the web, I spend a lot of time ON the web. For me, April 1st is the most irritating day of the year, and it sneaks up on me every time!! I’m reading something (supposedly) serious like Newsweek.com and I see, “The President then said farewell, boarded the mothership and returned to his home planet.” And I’m like “Grrr! April Fools!” I might as well go play in the street for the rest of the day.

So I guess I can appreciate when businesses try to have a little fun with the concept. I mean, I might as well. They’re not going to stop just for me, and playing in the street is dangerous. So, here are some noble April Fools’ Day efforts from companies trying to get in on the fun and irritation.

2015 highlights include:

And, for you Game of Thrones fans…

Side note for 2015… Companies have poured some big bucks into these fake concepts. Um, except for Sears. I am in the loyalty program, and I received an email this morning saying “MERRY CHRISTMAS!” Then, you click on it, and it says “Just kidding!” Comedy GOLD, y’all!

Here are some links for your further enjoyment!

See any that didn’t totally irritate you to death? Let us know over at the MindField Online Facebook page!

Radio Shack, Over and Out

radio shackIt looks like it’s curtains for a retailer with a long, troubled history…

Radio Shack, whose roots trace back more than 90 years — will go on the auction block. The Fort Worth company, once a haven for ham radios and walkie-talkies, but which never fully embraced the digital age, is facing a live or die moment. USA Today

Maybe it’s a guy thing, or a guy-of-a-certain-age thing, but I have a LOT of memories of Radio Shack. As a kid, it was Heathkit DIY projects (“build your own crystal radio for some reason!”)

Later, as an adult, there was a Radio Shack across from my TV studio in Indiana. We kept that place afloat by constantly replacing the video and audio connectors that would roll underneath furniture. We were too lazy to get down on the floor and find them because, hey, we had a RadioShack across the street (and a corporate account!)

So what are some mistakes that doomed Radio Shack? CBS News addresses this in an article entitled “Five Mistakes that Doomed Radio Shack.”

  • The cell phone kiosk: Really got into cellphone services, but in the 90s, signing up a customer took 45 minutes, tying up the sales staff. (As we know, signing up for a phone only takes 40 minutes today!)
  • Failing to ramp up on e-commerce: One of the last big retailers to offer shopping from their website.
  • Weird mix of inventory: These stores were SMALL. They had tough choices to make, and they often chose poorly.
  • Marketing confusion: You need only to remember that bizarre 80s commercial with Cliff the Mailman and Hulk Hogan from last year’s Super Bowl.
  • Failing to catch onto the Maker movement: Finally, when this hipster/artisan/DIY craze hits, aiming right for Radio Shack’s historic roots, they failed to recognize it.

So, lots of missteps. What’s the future? They are hoping to keep some store open, somehow. I hope they do, mainly because of the JOBS. What do you think? Are you a Radio Shack fan? Me, despite my nostalgia, haven’t been inside one in YEARS. Any thoughts? Let us know over at the MindField Online Facebook page!

Practical Savings Tips

changeThey say that we aren’t saving enough for the proverbial rainy day. But saving is hard for many folks. It’s a habit that must be learned, and we have to stick to it for it to make a difference.

So, what are some saving strategies we can try? This article, “13 Easy Ways to Save Money From Robert Kiyosaki, Clark Howard and Others,” has a few ideas, some better than others. Here are a couple of my favorites.

Automation: If you’re lazy like me, taking the thought out of things is a plus. Set up an automatic transfer system at your bank. When you deposit your check, send some to savings. You will forget you’re even doing it, and you might be surprised at how much you are saving.

Save your change: I am a total change-saver! I have a glass 1-gallon apple cider jug and every time I walk in the house, the change goes in. Last time I counted, there was $150 in there. That’s a nice emergency fund, or fix a flat tire money, or vacation money. Try it out!

As I said, some of their examples are a little bogus. “How did you make your millions?”….”I met a need in the marketplace.” Er, thanks? Still there is some useful stuff in the article. Check it out!

How about you? Are you saving? Do you have any tricks to share? Let us know at the MindField Online Facebook page!