Tag Archives: consumer research

Tweeting Too Much?

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twitter-bird-white-on-bluePersonal information, that is. The answer is probably Yes, according to Consumer Affairs.com:

Social media users compromise their privacy all the time. They post pictures while they are on vacation, for example, advertising the fact they aren’t at home. They reveal other personal information that ought to be private. ConsumerAffairs.com

One big reason is geo-tracking. You have GPS turned on, and your tweet goes out there with really accurate location info for all to see. Other times, it’s the info you carelessly blab in your tweets.

Anyway, the article tells of a grad student in California who has studied people’s tweets and is able to map out their activities, online and real-world. He says they are usually pretty shocked what he knows about them! He has developed a site, geosocialfootprint.com, to help educate folks on privacy issues.

Now, this isn’t a indictment of Twitter. This is about personal responsibility. If you don’t like sharing all of this information, you can take steps to change it. So, what do you think? Is this a big deal, or just paranoia? Do you care if people know this stuff about you? What about your kids? Give us your thoughts over at the MindField Online Facebook page, and have a great weekend!

September Savings!

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LB_01Hope everyone had a fun and safe Labor Day!

Here’s a fun exercise: do a search for “September Savings” and see what you get! Among the most popular items, you will find:

  • Bicycles
  • Camping Equipment
  • Cars
  • Perennials, shrubs and trees
  • Lawn equipment
  • Ceiling fans
  • Outdoor furniture
  • Summer food items (picnic, BBQ, etc.)
  • Diabetes products (weird!)
  • Seasonal Produce (summer items)
  • Camping gear
  • Gardening supplies
  • Bug spray
  • Fans and air conditioners
  • BBQ supplies–grills, charcoal, lighters
  • Air Fares: Late September is always a good time to book a flight!
  • Beach houses: If you’re somewhere warm, there’s plenty of time left to enjoy the beach!

There are a bunch of websites to help fuel your September spending – I mean SAVINGS – so check them out here, here, here, here and here.

How about you? Found any good deals lately? Let us know at the MindField Online Facebook page!

Labor Day By the Numbers!

10425650-illustrated-labor-day-text-designIt’s By the Numbers time again (…yay?) This time, we celebrate the worker on Labor Day. And, if you somehow manage to HAVE a job these days, the celebration should be non-stop!

Anyway, the US Census Bureau has a stack of Fun Facts to share, so let’s take a look!

Today’s Top 10 Occupations!

  1. Retail salespeople
  2. Cashiers
  3. Food prep, including fast food
  4. Office clerks, general
  5. Registered nurses
  6. Waiters and waitresses
  7. Customer service representatives
  8. Laborers and freight, stock, and material movers
  9. Janitors and cleaners
  10. Secretaries and administrative assistants

Wow. Talk about your “service economy!”

By the way, the top 3 occupations in 1910 were farm owners, farm laborers (paid) and farm laborers (unpaid family members.)

Median income:

  • Men $48,202
  • Women $37,118

Fastest Growing Jobs, 2010-2020:

  • By percentage: Personal Care Aides
  • By number of jobs: Registered Nurses

Labor Day Retail!

How many retail sores are out there for your Back-to-school and Labor Day consumption? THIS MANY!

  • 28,128 family clothing stores
  • 25,448 shoe stores
  • 21,227 sporting goods stores
  • 8,407 bookstores
  • 8,144 office supply and stationery stores
  • 7,093 children and infants clothing stores

So, now that we know what we are doing the other 364 days of the year, what are YOUR plans for Labor Day? I’m going to the beach! Whatever you get up to, be safe, and happy Labor Day!

Social Media Done Right

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Listen-Up-Consumers-Social-Media-Matters-More-Than-You-Might-ThinkYou may be hearing from friends and family about “social media fatigue.” It’s a vague term, but I think it has a few causes. First, the technology; it’s hard to keep up with the latest and greatest platform. It used to be just MySpace and Twitter, now there are a million of them. Second, human nature. I don’t know why, but people seem to bare their deepest selves, from the sugary-sweet (I know a girl who posts “I love my husband!!!” EVERY SINGLE DAY) …to the inane (“hit LIKE and we can end poverty!”) Finally, corporate intrusion: about half of my Facebook news feed these days consists of advertisements!

It’s enough to make you want to log off permanently. But wait…

Consumers say they’re tired of receiving useless information through the latest and greatest social network and wary of giving up their personal data. But here’s one good reason you shouldn’t delete your social media accounts just yet: Companies are paying close attention to what you say. Closer than you can imagine. Mint.com consumer Blog

Because it’s SO public and SO immediate, companies are doing everything they can to keep up with social media. A complaint that used to sit for days in the email IN box is addressed tout-suite (that means NOW) on a Facebook page.

So, who is doing social media right? Here’s a partial list, courtesy of OnlineMBAPage.com:

  1. Google
  2. Starbucks
  3. Coke
  4. Disney
  5. Intel
  6. Nike
  7. Lowe’s
  8. H-P
  9. Ford
  10. Target

…and 40 more!

So, do you visit a lot of corporate social media sites? Which ones? Who do YOU think does it well? Let us know at the MindField Online Facebook page! And have a great weekend!

Online Privacy?

online-privacyDoes it seem like we all know at least one person who has been hacked or had identity-theft problems? Heck, in South Carolina (where I live) the entire Social Security Department got hacked. Hundreds of thousands of SS numbers were exposed. They had to give free privacy software to EVERYONE in the state!

Now, with that guy running around in exile in Russia, hacker “vigilante” groups like Anonymous, and growing questions about what the government does with the info it collects, people are getting more interested in online privacy. WAY more interested.

In recent days, American Consumer News reports:

  1. Online privacy firm Abine said that downloads of its free DoNotTrackMe browser add-on, which blocks commercial web tracking, increased by 42 percent.
  1. DuckDuckGo is a search engine that, unlike Google, Yahoo and Bing, doesn’t collect or store the data of its users. They got a mention on CNN and Bloomberg, and business went through the roof. Four days in a row of record-breaking traffic, up 33% over the previous week.

Why the focus on commercial web traffic? Because, regardless where the information ends up, commercial traffic is where info-gathering begins.

So, how about you? Are you being more careful? What are you doing? Do you feel safer? Let us know at the MindField Online Facebook page!

BTW, be sure to check out the privacy section of the MindField Online official website!

Simplify Your Finances

yoga at sunset #9Go on the web and you will find that there’s an official day, week or month for just about everything. “Talk Like a Pirate Day” (Sept 19) comes to mind.  This week, though, the Official Thing seems pretty useful – or has the potential to be. August 1-7 is “Simplify Your Life Week.”

As Thoreau said, “Simplify, simplify.” Personally, I have always thought it would be…simpler to say it just once, but what do I know? Anyway, you go to one of the semi-official Simplify websites and you will see gems like, “Place an artificial rose on your desk to remind you to stop and smell the roses.” Umm, yeah.

How about some real advice?!? Here you go… Woman’s Day offers “20 Moves to Simplify Your Finances.”

How can we possibly make our finances simple? By knowing the right tricks. Choose to become accountable, and then use every tactic you can to streamline—and destress— your financial life. If you can pare things down in the following areas, you’re well on your way. WomansDay.com

The article has a ton of ideas on simplifying and taking the stress out of Spending, Banking, Bill Paying, Taxes, Credit Cards, and much more. I won’t even excerpt it here.. you MUST check it out.

Do any of these tips speak to you? Got any of your own to share? Let us know at the MindFieldLive Facebook Page!

Sales Tax Summer Savings!

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taxfreeWe talked previously about gearing up for the grind of back to school sales. But some folks in certain states – and ones nearby – will catch a break in the form of the annual sales tax holiday.

Forty-five states, the District of Columbia, and Guam impose sales taxes on the sale or lease of many goods. Of those forty-five states, just under half offer some sort of break on sales tax for school supplies, energy efficient appliances and hurricane preparedness. Most offer their holidays at the end of July or the beginning of August in order to attract back to school shoppers.  Yahoo Finance

So, where and when are the savings? Check it out:

  • THIS WEEKEND (7/26): Mississippi
  • Weekend of August 2: Alabama, Arkansas, Florida, Iowa, Louisiana, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee, Virginia
  • Weekend of August 9: Georgia, Texas
  • Aug 11-17 (Sunday-Saturday): Maryland
  • Aug 18- 24 (Sunday-Saturday): Connecticut

MUCH more detail at the original article!

When I first moved to SC from Ohio, many moons ago, was the first time I had heard of the tax holiday. (Note that Ohio is not on the list!) I have heard of big savings over the years, though. So, if you live in one of these states – or next door to one – saddle up for summer savings!

Have you done the tax holiday for back to school? Have any tales of big savings? Leave a comment at the MindField Online Facebook page. And have a great weekend!

Organic Food Skeptics

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usda_organic_mediumBefore we begin, I am just starting a conversation here…

A recent poll found that, by and large, consumers were skeptical about the benefits of organic food and not eager to pay more for it.  In fact, the survey found that 59% of consumers believe labeling a food as “organic” is simply an excuse to charge more for it. Consumer Affairs

Now, that may be true or not. There are a LOT of health conscious consumers out there, and a lot of well-meaning vendors trying to serve them. But, even if organic food DOES provide greater health benefits than, well, whatever you call non-organic foods, this article suggests that the whole system is very much under-regulated and under-policed. “Where the food comes from” seems to be the biggest question.

 “It’s one thing to go out and find a farmer and buy directly but if you go to Whole Foods and buy something that’s certified organic, it could be from Turkey. You don’t know if it’s safe. How do you know that the farmer didn’t use Round-Up, that he didn’t cheat, that there weren’t human feces in his fields? (Editor’s note: that’s gross.)  Consumer Affairs

So, a bunch of people think that the organic thing is a waste of money and effort. A bunch of other people completely swear by organic. What do YOU think? Let us know at the MindField Online Facebook page. And have a great weekend!

Location, Location, Location

Apartment-For-Rent-Sign1Are you a renter in the big city – or want to be? Is it hard to find a decent place you can actually afford?  Apparently, the credit crunch means there are too many renters and not enough square footage!

Although the average rent across the U.S. is $1,231 per month, in certain areas it can be triple that number. Landlords can afford to charge such daunting prices because there are so few apartments available in high-demand cities.  CBS MoneyWatch

MoneyWatch averaged the costs of studio, one- and two-bedroom apartments across the USA, and came up with the ten most expensive cities for rentals. I hope you’re not on this list! Here are the averages…

10. San Diego: $1,670 per month

9. Seattle: $1,718

8. Miami: $1,742

7. Oakland, Calif.: $1,812

6. San Jose, Calif.: $2,165

5. Los Angeles: $2,177

4. Washington, D.C.: $2,699

3. Boston: $3,190

2. New York: $3,344

1. San Francisco: $3,396

Bet that’s the only time New Yorkers AREN’T upset about NOT being number 1! So, if your town is on the list, so sorry. The good news is that they also figured out the CHEAPEST places to live.  That list is HERE, but be warned: some of these towns have more cattle than people. You get what you pay for!

Back to School “Creep”?

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Me.
Pictured: Me.

Does it seem like the Back to School sales are starting earlier and earlier each year? Apparently, you’re not imagining it, according to Ad Age magazine.

Instead of merely waiting until August and then hoping that shoppers spend a lot of money at once, stores are having sales now to sell certain items in June and July with the idea that they’ll come back in August and spend some more, most likely on apparel.  Ad Age

The phenomenon has a name: “Back to School Creep.” Sort of like how the stores start putting out their Christmas displays the week before Halloween! I didn’t know this, but Back to School is the second biggest retail time of the year, second only to Christmas, and accounts for $84 billion in sales.

When I was a kid, I had an odd mindset during the summer: gradually increasing dread. I saw the summer as a long weekend. The piece of June left after school let out was Friday night. July was Saturday. And August was Sunday, when I could really feel the last of the sand leaving the hourglass before school started again. (PS…I HATED school.)  And those obnoxious Back to School sales at the mall didn’t help my mood at all!  But at least they waited until August. Today’s kids have it rough!

How about you? How much do you spend on Back to School? How soon do you start shopping? Do you think the retailers start pushing it too early? Let us know over at the MindField Online Facebook page. And have a great weekend!