For me, the perception of paying less is what takes me to Wal-Mart. I feel like the noise, the crowd and the hassle are worth it if I am saving dough.
According to this article, though, those savings may be an illusion.
Target this month had lower prices than Wal-Mart for the first time since October, according to research conducted by Bloomberg Industries. The Minneapolis-based chain also led by its widest margin since the monthly study began two years ago. The study examined the gap in average price across a basket of 150 like items at stores within five miles of each other. Bloomberg.com
Apparently, the still-crappy economy has the two giants scrambling for customers, and the competition has heated up. Of course, there are other players, including Kmart and Amazon. Customer loyalty is up for grabs, and we will go wherever the prices lead us.
At any rate, Target is crowing, and Wal-Mart is saying “Yeah, but…” And it seems this whole competition is for bragging rights, since we are talking about a savings of 46 cents per every hundred dollars!
What do you think? Target or Wal-Mart? Do you see a difference? Let us know…and have a great weekend!