Tag Archives: tablet device

Marketers Targeting Smartphone Moms

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I see a young mom at the grocery pushing a fully loaded cart with a 2-year-old boy in the seat. Standby for the screaming tantrum, right? Except not. All is at peace…because the kid’s watching cartoons on mom’s iPad.

About a week later, I saw this article on WashingtonPost.com that says that moms with smartphones:

…are becoming a new kind of shopping force online. A decade ago, these women were single and childless 18- to 34-year-olds who captured the hearts of Madison Avenue marketing executives with their voracious consumer appetites. Now, they are older and often in charge of the household wallet.

 Apparently, advertisers have been studying the habits of regular “desktop moms” for years, coming up with new ways to grab their attention. But now, mobile moms are busting out, becoming the fastest growing segment of smartphone users. And they are among the Web’s biggest spenders, either buying directly from mobile apps or researching products that they buy later.

So what’s your favorite way that your mobile device interacts with your shopping habits? Research? Couponing? Purchases? Or simply shutting up your 2 year old? Let us know!

Consumed with Apps!

This was the year that smartphones and tablets like the iPad and Galaxy outsold desktop and laptop PCs. So, has this development changed the way we spend our time with mobile apps? Well, if you consider DOUBLING it a change, then yes!

There’s a group called Flurry that monitors the mobile app industry – something like 85,000 apps – and they have conducted a study of how our behavior has changed over the last year. Here’s a chart:

That’s a 91% increase! And how are we dividing up that time?

  • 47% Games
  • 32% Social Networking
  • 09% News
  • 07% Entertainment
  • 05% Other

How about you? Did you get a smartphone or tablet this year? Has your behavior changed? Let us know!

AND EVERYBODY HAVE A FUN, SAFE INDEPENDENCE DAY!!!!

iPad Pulling Away?

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This is not an endorsement of any particular personal tablet computer. But chances are, if you or someone you know has one, it’s an iPad. Lately, you are seeing lots of ads for competitive tablets. But, a recent article in the New York Times, entitled “IPad Rivals Fail to Gain Traction”… says that, um, iPad rivals are failing to gain traction.

According to an analyst’s report issued by JPMorgan Chase:

…companies building products to compete with the iPad have slowed production by as much as 10 percent since this time last March. At that time, the report said, competing tablet companies created 81 million tablets; this year the number has fallen to 73 million.

You don’t have to ask an iPad user if he’s happy – and you might not want to, because he won’t shut up about it 😉 …But are there any non-iPad tablet users out there, like Motorola Xoom and the Samsung Galaxy? What do you think? Are you happy with your device?