Online Spending and Trending

online-holiday-shoppingA survey by the Marist Poll, entitled “It’s Beginning to Look a Lot Like Last Year” states it pretty bluntly: The hope that an improving economy would spur holiday shopping does not seem to be materializing.

But while spending isn’t up much, they point out the way we split opur shopping time and dollars. Across the board, online shopping keeps nibbling away at the total.

What are we spending compared to last year?

  • 52% expect to spend about the same
  • 10% plan to spend more this year
  • 38% think they will spend less.

…numbers almost identical to 2012

Where are we purchasing?

  • 19% strictly online, up from 14% in 2012
  • 41% buy some online, some brick & mortar, unchanged
  • 40% brick & mortar only, down from 44% last year

Regional differences in online buying?

  • Northeast: 28%, up from 19% last year
  • South: 17%, up from 12%
  • Midwest: 16%, up from 11%
  • West: 18%, up from 16%

Online buying age gap? Yep.

  • Under 45: 27% mostly online shopping, up from 20% last year
  • Over 45: 13% mostly online, up from 11%

More stats and analysis at the original piece, so, you know, check it out! So, do you see yourself in these numbers? Are your shopping habits changing? Online more? Brick& mortar less? Let us know over at the MindField Online Facebook page.

One thought on “Online Spending and Trending”

  1. online shoppung is really great. i don’t enjoy the crowds as much as i uswed to. with my daughters in college the sprit is not there any more. i still get the chirstmas spirt,just dont have to share it with half of gwinnett county.

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