Online purchases of consumer packaged goods from disposable diapers to processed food will more than double to $25 billion by 2014, information and measurement company Nielsen said on Monday.
Wal-Mart, Kroger and Amazon are all getting into the game: Online ordering of groceries. Right now, about 2% of all purchases are made online and, as the quote says, that’s going to double in the next couple of years.
You may recall companies trying this back in the late-90’s. Most of them became victims of the dot-com bust. e-Commerce has come a long way since then, as well as some new ideas about shipping and distribution.
Lately, there have been some product-specific online retailers that have had some success-names like Soap.com and Diapers.com. Amazon recently snapped them up for about a half-billion dollars, so I guess they’re serious about the trend!
So, what do you think? Have you ordered groceries online? Would you? What kinds of things would you order? Let us know!
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