Target.com’s “Missoni Impossible”

6 Comments

If you are totally in the dark – or a dude – Missoni is an Italian knitwear designer. They are the latest “big get” for mega-retailer Target. They teamed up to provide Target shoppers with their wide-ranging line of EXTREMELY popular knitwear. But the big launch didn’t go so smoothly!

Comedian Louis C.K. has a bit about people becoming violently frustrated with their smartphones: “Come ON! Download! Stupid thing!” Louie says, “Could you relax? It has to go to outer space and back to provide you a convenience you couldn’t have imagined 10 years ago!”

Something to think about because, during last week’s big launch day, shoppers completely MELTED Target‘s online store, Target.com.  Millions of online shoppers saw the following message:

How can you stay mad at Toolbox Dog? He's got a little toolbox!

And how did they react? How do you think? According to the article, there was a whole lot of “What the ____? Bummer! Totally p*ssed off!” on all the discussion boards.

Meanwhile, the lucky shoppers who had gotten through and glommed up all the merchandise prior to the meltdown were already on eBay, reselling at premium prices.  Come on! These aren’t Beanie Babies or Cabbage Patch Kids!

So anyway, no big judgment here, other than to say if you are going to whip up a consumer frenzy, you’d better be able to handle the traffic! So how about you? Were you part of the madness? Did you score, or were you shut out? Let us know!

6 thoughts on “Target.com’s “Missoni Impossible””

  1. Did not get to my local Target until Sunday 18th. At this time the only things they had left were, Rubber boots, and a couple of baby hats, and 2 small scarfs. They also had a couple of baby outfits. I did purchase one of the small scarts for $14.00.
    Will Target get any more Missoni items in the store ever again ?

  2. Well, looks like I missed all the hooplah. Maybe they’ll still have a beer coozie left by time I get there. LOLOL

  3. I’m sorry but I’m totally in shock! People made a big deal for what! For get dress in a bunch of lines, everybody with the same design. Where are you guys at school or… in prison? Come on, be original! And by the way, I saw some customers who were returning some of those Missoni items. What a shame!

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