It’s a fact: today’s consumers have a big say in the types of products and services that companies introduce to the marketplace. This influence comes by way of consumer research and product testing.
Consumer research and product testing is a big business, and one that keeps growing. Why? Because it is enormously expensive to introduce, market and sell new products to the consumer. It is also very risky. Some statistics say that four out five new products introduced will fail in their first year, potentially costing companies millions of wasted dollars.
Companies have no real way of knowing how the public will respond to a service or product, without trying to measure that reaction by way of consumer research and product testing. They can’t simply guess or assume! Testing – extensive consumer research and product testing with as many consumers who represent a company’s target market – is a key ingredient of a new product’s success.
To do this, many companies hire online consumer research and product testing firms like MindField Online Internet Panels.
MindField Online members complete a series of consumer profiles to paint an accurate picture of their demographics including gender, age, income, family makeup, type of home, number and type of automobiles, appliances, and on and on. Using this information, MindField Online Internet Panels matches the consumer with relevant surveys commissioned by corporate clients.
MindField Online members are often asked to give their consumer opinions about existing products and services, so that companies can improve their product quality, marketing or advertising messages. Or, MindField Online members are asked about new or proposed products that don’t yet exist, so that companies can decide whether or not – and how – to proceed with their introduction. Often, these surveys include free samples of the product in question.
In return for giving their consumer research information, MindField Online Internet Panels members earn extra cash and prizes, and are eligible for frequent member appreciation giveaways for popular items like Apple iPods and iPhones. MindField Online Internet Panels also encourages members to log on to its growing social media network including its Twitter feed, Facebook page and blog site.
As the field of consumer research and product testing continues to grow in size and importance, the need for qualified consumer testers will also grow. Consumer research firms will compete for panel members, forcing these testing firms to constantly seek better ways to serve their members. Improved service, greater incentives and a growing sense of community are all ways that MindField Online Internet Panels will continue to attract and reward its loyal members in the future.
For more information, please visit the MindField Online website at http://mindfieldonline.com/