Tag Archives: impulse buying

Are You an Impulse Buyer?

shopcartYou didn’t plan to buy it, but you saw it on the shelf and you had to have it. That’s the impulse buy or, as the retail industry likes to call it, the At-the-Shelf purchase. What triggers these purchases?

It’s not just shiny packaging and placing popular items at eye level that triggers an impulse buy. According to the 2015 American Pantry Survey, over 4000 respondents said there are several reasons, some price-related and some not. Some highlights…

Price Related Impulse Buys:

  • 89%: Discounted price
  • 49%: Free samples
  • 37%: Saw the product and remembered I had a coupon
  • 36%: Smartphone app alerted me in-store

Non Price Related Impulse Buys:

  • 81%: Saw it and remembered I needed it
  • 63%: Just wanted to try it
  • 52%: A new product by a trusted brand
  • 41%: Health and wellness claims

There’s actually a bunch more info and a cool graphic to go along with this piece (yes, I say that every time!) so check it out!

How about you? Do you stick to your shopping list religiously, or do you indulge in the occasional impulse buy? Let us know at the MindField Online Facebook page!

Curbing the Impulse

3 Comments

06shopping5Tales of Impulse Buying Horror!

I once knew a girl who bought so much stuff on QVC that they asked her to go on the air and talk to the hosts. She did but, in the middle of the conversation, she remembered that her husband said he would leave her if she bought one more thing on QVC. So she abruptly hung up on air!

I once knew a dude who filled his house with Hoosier cabinets bought at antique stores. He was convinced he was going to someday open a store of his own. There were so many that you had to shimmy sideways down the hall. Otherwise, the house was crammed with other collectible crap because, for some reason, he never thought to put it IN the cabinets!

So, yeah, impulse buying. On a small scale it can be relatively harmless. But when it’s out of control, well, it’s out of control.  For some folks, it’s a serious problem, causing money troubles and conflict in the home. What can you do about it? NerdWallet/ABC News has some helpful hints. As usual, these are just the bullets, with dumb commentary added…

  • Don’t buy with credit (duh)
  • Install a time delay for shopping websites (like, the site won’t load for five minutes after you click.)
  • Make shopping harder (like, when you store all your personal, payment and shipping info on a site to make shopping a breeze? Don’t do that!)
  • Follow the 30-minute rule (just back away…)
  • Unsubscribe from daily deal newsletters (I have wasted SO much money with these)
  • Take advantage of the cooling-off period (You legally have 3 days to cancel)

I like this one, because hey, we’re only human…

  • Keep a splurge fund

Again, much more detail at the original piece, so check it out! How about you do you know any impulse buyers (because, obviously, it’s not YOU)? Is it harmless or out of control? Do you think these tips would help? Let us know over at the MindField Online Facebook page!

ALSO: Shopaholics Anonymous …if you think you need it.