We were in Kmart over the weekend – that would be September 14th – a time when it is 92 degrees in Charleston, and the streets are still lined with garage sales. And what do we see? The Christmas displays are already out.
It’s a terrible, terrible cliché that “Christmas comes earlier every year!” But, dang! Doesn’t it seem like it? It’ still regular season baseball. It’s week 2 of the NFL (when the Bengals still have a shot!) I haven’t even raked my first leaf!
So it’s no surprise that the Today show has already done a feature on the topic, appropriately enough, on Kmart.
Kmart is receiving a lot of attention for airing a Christmas ad a full 106 days before the holiday. Many customers feel the retailer is jumping the gun, but business analysts think the ad is necessary for the chain’s layaway program. Today.com
Meanwhile, in Walmart yesterday, I heard the announcement reminding shoppers that “our Christmas layaway is in full effect!”
Watch the video, and tell me…is 106 days too early? Does it bug you, or are you already taking advantage of the savin’s? Let us know over at the MindField Online Facebook page!