Retailers Pushing Social Media for the Holidays

3 Comments

Looks like Facebook is about to have its biggest Holiday season ever, with more retailers jumping into Social Media marketing, and existing marketers pushing even harder than before. And Facebook fans are paying attention:

 44% of consumers plan to use social media sites when holiday shopping, according to a recent survey. Of those who plan to use social media, 57% percent will seek discounts, 51% read reviews and 49% research gift ideas. Internet Retailer

So, which retailers are on the bandwagon, and what are they doing online?

  • Soap.com, Diapers.com and Wag.com are having a Battle of the Brands on Facebook. Customers vote on their favorite, and the winner will be discounted 30% on Black Friday weekend.
  •  Sears is doing a similar Battle on Facebook, but with weekly winners that will be discounted every weekend.
  •  Wal-Mart, Best Buy and Walgreen’s are publishing a sneak peek of their Black Friday circular on their Facebook page, 2 weeks in advance so you can plan ahead.

And on and on. How about you? Are you a Facebook fan of a big retailer? What are they doing online, and do you “LIKE” it? Let us know!

3 thoughts on “Retailers Pushing Social Media for the Holidays”

  1. I definitely will be doing research on a lot of websites for the best Black Friday sales! For too many years, I have done the 5 AM standing in line waiting to grab a special deal. This year, I’m staying home that day and shopping online. 😉

  2. black friday is definitely a mindset. i dont share it. but I have a sister-in-law who gathers her mom and sisters, and they take her dad’s RV and park in the Kohl’s lot on thanksgiving night! nuts!

  3. black friday is ahead with the best sales as ya know stay on the lookout for the best sales from retailers.

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