Favorite Easter memory: I was about five, and it snowed 6 inches the night before Easter (Ohio, y’all!) I came downstairs Easter morning and my father said, “Look outside!” I did, and I saw giant bunny prints in the snow leading from the street to the house. I was thrilled. It took me YEARS to realize that it had been my dad in his size-13 construction boots, heels-in/toes-out, who had made the footprints. By then, I was 19, and hadn’t been into Easter baskets for over a year.
Simple pleasures, right? And I wonder if that has been lost. That commercial on now – is it Sears? Where the kids run downstairs on Easter morning to find TWO BRAND-NEW BIKES!!! Bikes? I was lucky to get a hollow chocolate bunny! Kids these days…
As Americans, we do holidays big, even when (especially when) we can’t afford it. So let’s take a look at Easter Spending by the Numbers 2015!
- $16.4 Billion: Total Easter spending. (Up half a Bill from last year)
- $140: Average Americans will spend on Easter (up $3)
- 86%: Will have a special dinner, and spend $5 Billion, or $62 per household
- 87% will buy candy, and spend $2 Billion, or $28 per household
- $2.4 Billion: Spent on gifts, or $47 per household
- $1 Billion: Spent on Flowers, or $32 per household
- $1 Billion: Spent on decorations, or $28 per household
- $700MM: Spent on cards, or $17 per household
- $61.00: Spent on Easter clothes per household
Well, that’s the tale of the (register) tape for this year. While we’re at it, let’s not forget that Easter (and Passover!) is a very important religious holiday for many millions of folks. However you spend it, at church, temple, with family or friends, we hope it’s GREAT. Happy Easter and Chag Sameach from MindField Online! Share your weekend plans with us over at our Facebook page!
Sources: Natl Retail Federation, StatisticsBrain.com, Forbes
