Welcome to MindFieldLive’s 300th post! This blog came online on September 11, 2010. A Saturday, oddly. Just a quick hello and an invitation to tour the site – which thousands have done. The various permanent pages describing how the whole MindField thing works have always been the most visited pages.
But we have also talked about a bunch of other stuff, some serious topics and some goofy ones too. We have made note of just about every Facebook milestone. Note this headache-inducing graphic from October 15, 2010…
We’ve asked questions like “what makes this product FOR WOMEN when all they did was take the regular product and make it pink?”
We have discussed the return of old habits, like layaway. Who would have thought?
We talked a lot about technology changes, and how they affect our shopping habits. Online shopping immediately springs to mind. Other “advancements” include a boatload of smartphone apps that allow you to comparison shop on the showroom floor, make dinner reservations, help you remember where you parked, receive insta-coupons, etc. Where is this trend heading? Will our increasing paranoia about privacy blunt its growth? (I kind of doubt it!)
The sad journeys of some old favorites. JCPenney comes to mind, with the hiring of an old Apple retail exec. He made a bunch of changes (no more Saturday sales, everyday low prices, etc.) that everybody hated, forcing JCP to flip-flop. They continue to circle the drain, and it doesn’t look good for the 110-year-old retailer.
Mom & Pop video stores vs. Blockbuster vs. Netflix vs. Redbox. It has been a wild 20 years in this segment, but it really came to a head in the MindFieldLive blog era. Mom & Pop were already dead and Blockbuster was king – though stumbling. Netflix was killing them with home-delivered DVD’s – until Redbox came along and forced them to change course. Today, Blockbuster is dead (with zero tears shed,) there’s a Redbox at every corner gas station and Netflix owns home streaming
Overall, the major trend has simply been the economy. What decisions have you made in the last 3 years that weren’t colored by anxiety over how things are and where they are heading? Is it getting any better? I honestly can’t say. What do you think?
Anyway, it’s been fun. We’re glad to see you every Tuesday and Friday, and we hope you keep coming around. Thanks to the best bunch of consumer panelists in the business! Have a great weekend, and see you on New Year’s Eve!
JC Penny comes to mind. No sales paper no one remembers to come to there store. I go through the Sunday papers and I see what stores to go to this week. Out of site out of mind. Even if they do not have something I want I see the paper every week and remember to go when I need something.