A fun article in the Charleston (WV) Gazette profiles McMillion Research/ MindField Online from its roots as a kitchen-table operation in the late 60’s, through the “standing in the Mall with a clipboard” years, to the telephone banks, and to the internet force it is today.
“We’ve done children’s drinks, soups, adult diapers, every cosmetic known to man, soft drinks, every food, cookies, crackers… you name it, we’ve asked them about it,” says Gary McMillion.
But it’s much more than dish soap and toilet paper. Over the years, McMillion/MindField has polled people about their reactions to world events like the Exxon Valdez oil spill and the OJ Simpson trial.
Basically, when interested parties need answers from a bunch of people – about darn near anything – they come to MindField! According to Gary, a big reason for MindField’s success is a great group of panelists who – of course – like the compensation, but who also really care about helping companies provide better products and services to consumers.
It’s a nice article, so check it out!