Tag Archives: smartphone addiction

Wacky Smartphone Habits!

Today, talking pigs do mobile banking. Soon, pig hackers will have your credit card number!
Today, talking pigs do mobile banking. Soon, pig hackers will have your credit card number!

Recently, Bank of America surveyed 1,000 people about their smartphone habits. They were particularly interested in their mobile banking habits – and they got some interesting answers that you can read HERE. But they found even more fun info about mobile habits in general. Check it out:

  • The most important aspect of daily life: Having a car 91% …Having a mobile phone 91% … Using deodorant 91%… Having a TV 76% … Coffee 60%
  • People who “couldn’t last a day” without their phone: 47%
  • People who would “give up alcohol or chocolate” to get their phone back: 79%. As the saying goes, “I’m like a chocoholic, but for booze.”
  • Mobile habits that bug us in others (but are OK when we do it!): While driving 38%, Sharing too much personal information 15%, While eating 7%
  • Thinking about the future of mobile security: Users comfortable with thumbprint security 60%, Voice recognition 33%, Retinal scans 32%, Pigs doing mobile banking 21%. I made that last one up.

More legitimate mobile banking thoughts at the original piece, so take a look. How about you? I know that every time I post a piece about smartphone habits, I get fewer and fewer people proudly huffing, “I would NEVER own a smartphone!” Do any of these habits sound like you? Let us know over at the MindField Online Facebook page!

Now, if you’ll excuse me, I have to take this call…

Mobile Moms, Addicted Moms (?)

The cutest picture I could find. You're welcome.
The cutest picture I could find. You’re welcome.

A mobile addict is a consumer who launches applications more than 60 times per day, six times more than the average consumer. Today, there are 176 million mobile addicts, up from 79 million last year, a figure that represents a whopping 123 percent growth.             MobileMarketer.com

And a primary example of this behavior? MOMS. Check out these stats…

  • Moms are 10 times more likely to be a mobile addict than the average woman.
  • 87% of moms have a smartphone, up from 59% just 3 years ago.
  • 46% “admit” to being addicted, keeping their phone with them wherever they go.

Now, the survey had a definite tilt toward “young” moms – 20s and early 30s. These are women who have grown up with technology. How do they use their phones?

  • 81% say the #1 use for their smartphone is SHOPPING.

How about YOU? Are you a Mobile Mom? Are you “addicted” to your phone? And, BTW, have you tried the MindField Online Mobile App? Let us know over at the MindField Online Facebook page, and have a great weekend!