Tag Archives: comparison shopping

The Thrill of the Hunt?

saveWhen it comes to groceries, do you experience the thrill of the hunt? Trekking from store to store, tracking down that bargain, snaring it, bagging and tagging it, taking a photo with it, and so on? Whatever, man. No judgment here!

But if you’re like me (i.e., a DUDE) the answer is “No”. I have one store for the weekly haul, and one store for the quick, one-or-two-item grab without the 3-mile walk. I barely think about the fact that there are at least 4 other grocery stores I could visit, not to mention the CVS’s, Dollar Stores and Big Lots that have grocery items now.

They say that people generally only know the prices of 4 items, and I can’t even claim that! So, this news from Walmart is interesting… Starting last month, Walmart began testing the “Savings Catcher” in Atlanta, Charlotte, Lexington, Dallas, Huntsville, San Diego and Minneapolis. You go to the website, enter some info from your receipt, and it scans the prices of the different competing stores near you. If it finds a lower price at, say, Kroger, it sends you an e-coupon for the difference. It may be for 27 cents for one item, but for a $100 receipt, or for a whole month, it could add up.

It’s just a test for now, and only in a few cities but, if you want to learn more, visit the Savings Catcher site. So, what do you think? Would you give up the thrill of the “bargain safari” and let the computer do the work? Let us know over at the MindField Online Facebook page!

E-Coupons Popular and Growing

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According to a survey in the marketing publication eMarketer, over 92 million of us will use online coupons in 2012. Not only do we use them to save money, but to research and compare products as well.

Here are some stats:

  • 27% of us prefer to receive digital coupons instead of cutting them out of the newspaper.
  • 80% of e-coupon fans like their convenience, especially those that arrive by email.
  • 70% say that e-coupons are easier to manage, and help with product research and comparison shopping.
  • E-coupons are particularly popular with PC users, compared to tablet or smartphone users. 37% of PC users pull the trigger on a sale, compared to 17% of tablet users and 13% of smartphone users.

That last one is mildly interesting. Personally, I don’t consider myself a cutting-edge technology user. I don’t have a tablet but I can tell you that, as far as pre-shopping research, the PC is so much more convenient. High-speed internet, a big screen, nothing compares. On the ground, standing in the aisle at OfficeMax comparing printers? Then yes, the smartphone is awesome. But I tend to go to the store having done all my research.

Anyway, 92 million of us are e-coupon users. That sounds like a lot but, as a percentage of all coupon users, that’s still only about one-quarter. That is still second place to print coupon users. So, as the younger, more tech-savvy population grows and ages, you can count on that percentage to grow, and more and more retailers to jump on board the bandwagon.

Are you an e-coupon user? What are your thoughts?

(photo: info.opas.com)