Tag Archives: branding

Star Wars Merch Madness

star wars cover girlChances are, you are reading this on your mobile device as you stand in line for Star Wars: The Force Awakens. But probably not.

This is the day fans have been waiting for, and their passion for all things Star Wars reaches well beyond the multiplex. You’ll find star Wars in your breakfast cereal, your video games, your bedsheets…basically everywhere. As Darth Vader once said (sorta) “The branding is strong with this one…”

Here is a collection of some of the more interesting Star Wars items for sale, as compiled by NBC News.

  • CoverGirl’s Star Wars Collection
  • Star Wars Crocs
  • Star Wars Creamers by Coffee-mate
  • HP Star Wars Special Edition Laptop
  • Kraft Macaroni & Cheese Dinner – Star Wars Shapes
  • Star Wars-branded fruit

So, is there a saturation point for this kind of thing? Is there such a thing as the merchandising “going too far”? Maybe. There already seems to be a backlash growing over that last item:

Consumers are rebelling against ‘Star Wars’ branded fruits and vegetables

As Darth Vader might also have said, “I find your lack of faith in Star Wars-branded fruit and vegetables…disturbing.”

How about you? Are you on board with all the Star Wars merch? How much is too much? Me, I’m so disgusted that I will only see the new movie 6 or 7 times in protest!! Have a good weekend – see you in line!

Brand Nostalgia is a Thing Now

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In recent years, there has been renewed interest around the world in branding that evokes nostalgia. There are probably hundreds of long-gone or hard-to-find brands, products and businesses that trigger happy memories and remind us of “back in the day.”    Mainstreet.com

Some examples?

  • Woolworth’s: Died in 1997. Are you old enough to remember eating at the Woolworth lunch counter? Sure you want to admit that?
  • McCall’s Magazine: 135 years as a ladies publishing institution until Rosie O’Donnell drove it off a cliff in 2005.
  • Tab Diet Cola: Launched in 1963 to tremendous success. Then in the early 80’s, the saccharin cancer scare (later debunked) hurt sales, and Coca-Cola concentrated on launching Diet Coke. Tab is still around but really hard to find. There is a fan site that can help, though.
  • Pan Am Airlines: Gone for over 20 years now, Pan Am practically invented “classic” air travel. The jumbo jet, computerized reservations, and serving meals (now known as a bag of peanuts.) Given what an unbearable pain in the butt it is to fly these days, this particular bit of nostalgia is easy to understand!

So, the moral here is that whether they go out of business, or shrink to insignificance, these brands never truly die. Nostalgia keeps them alive in our consciousness. And sometimes that can lead to rebirth. For instance…

Amiga PC’s: Launched in ’85 and eventually driven out by Microsoft and Apple. But geeks loved ‘em so much there are still a half-million in use. Some super nerds have even started a company to produce brand new look-alike machines with all new software!

So, which brands do you remember? Which would you like to see reborn? There’s plenty more in the original article!