Chances are, you are reading this on your mobile device as you stand in line for Star Wars: The Force Awakens. But probably not.
This is the day fans have been waiting for, and their passion for all things Star Wars reaches well beyond the multiplex. You’ll find star Wars in your breakfast cereal, your video games, your bedsheets…basically everywhere. As Darth Vader once said (sorta) “The branding is strong with this one…”
Here is a collection of some of the more interesting Star Wars items for sale, as compiled by NBC News.
- CoverGirl’s Star Wars Collection
- Star Wars Crocs
- Star Wars Creamers by Coffee-mate
- HP Star Wars Special Edition Laptop
- Kraft Macaroni & Cheese Dinner – Star Wars Shapes
- Star Wars-branded fruit
So, is there a saturation point for this kind of thing? Is there such a thing as the merchandising “going too far”? Maybe. There already seems to be a backlash growing over that last item:
Consumers are rebelling against ‘Star Wars’ branded fruits and vegetables
As Darth Vader might also have said, “I find your lack of faith in Star Wars-branded fruit and vegetables…disturbing.”
How about you? Are you on board with all the Star Wars merch? How much is too much? Me, I’m so disgusted that I will only see the new movie 6 or 7 times in protest!! Have a good weekend – see you in line!