Just how big is Facebook? As a private company it hasn’t been easy to pin that down. Now that Facebook is going public, they have released some statistics like this:

In December 2011, Facebook had more than 425m monthly active mobile users – people logging in from the company’s apps and mobile website. That is just over half of its 845m monthly active users overall.  UK Guardian

So, half of their usage comes from mobile devices. Personally, I am not the biggest fan of using Facebook on my iPhone. Everything is so shrunken down, and my big stupid fingers can’t handle it!

What I DO like about mobile Facebook is that it’s free from clutter, very simplified, and NO ADS. Well, guess what?

“Growth in use of Facebook through our mobile products, where we do not currently display ads, as a substitute for use on personal computers may negatively affect our revenue and financial results,” explains the filing. UK Guardian

85% of their revenue comes from ads on the desktop site, but only half of their users are tuning in? This will not stand!  So get ready for “Sponsored Stories” in your mobile Facebook feed. The global ad market is expected to grow from $1.5 billion in 2010 to $17.6 billion in 2015, and Facebook wants its slice of the pie!

The problem? We have grown used to mobile Facebook WITHOUT ads! Oh well, the only thing more popular than Facebook is complaining about Facebook!

What do you think? Read the article here.