Feel like you get fewer surveys as you get older? You’re not alone. But MindField Online is doing something about it! first, some background…
From time to time on the Facebook page and the MindFieldLive blog, we hear from older folks who suspect that they are receiving fewer survey invitations due to their age. Almost always they add, “This doesn’t make sense! Seniors have money, they buy things – don’t their opinions matter?”
Well, the situation may seem frustrating right now. But we are confident things are going to change. The Baby Boomers are aging, and the number of older folks is growing. The need for consumer research in the older segment is only going to increase. And that change just might be coming sooner than you think!
And, on that note….
Mindfield recently entered into a partnership and conducted two pilot tests combining product intent questions for eight different companies/manufacturers who have particular interest in this segment of the population. If continued efforts are successful, you should begin seeing renewed energy resulting in surveys for the mature market segment.
So, it’s a pilot test. An initial success we hope to build upon. In other words, a step in the right direction. We hope you agree, and we thank you for your membership, your participation, and your PATIENCE.