Would you pay more for a product, or choose one company over another, if you perceived that company as “doing good?” Apparently so…

In Nielsen’s online survey of 30,000 consumers in 60 countries, 55 percent of respondents said they would pay more for products and services from companies committed to positive social and environmental impact.   Business Week

And the age group most likely to do so? Millennials (age 30-ish.) So, what are the issues that these folks care about, enough to reward those companies that feel their pain? Here are the top 8:

• 67% Increasing access to clean water
• 63% Improving access to sanitation
• 63% Ensuring environmental sustainability
• 62% Eradicating extreme poverty and hunger
• 58% Combating non-communicable diseases
• 58% Reducing child mortality
• 56% Improving maternal health
• 56% Fighting HIV/AIDS, Malaria, other diseases

The article lists about 20 issues, and gives a lot more rationale, so check it out. What about YOU? Would you pay more for a product, or choose one company over another, if you perceived that company as “doing good?” Which issues inspire you? Let us know over at the MindField Online Facebook page!