The ad opens with a laser-gun battle in the jungle between the good guys and evil motorcycle ninjas. Our hero rushes in and asks, “Ladies, are you enjoying the movie? Of course not – this is OUR movie,  and OUR soda!” He punches a cobra – which explodes – and then he jumps off a cliff into a speeding ATV.

So begins the saga of Dr. Pepper 10, the new diet soft drink being marketed to men, man!

According to BusinessInsider.com…

Dr Pepper Ten is not the first diet soda aimed at men. (Think: Coke Zero and Pepsi Max.) But Ten’s ad campaign is the first to be so overt about courting men who want to drink a soda with fewer calories. The ads come at a time when overall sales in the $74 billon soft drink industry are slowing as more Americans buy healthier options like juice and bottled water.

So what do you think? Dudes, are you buying it? Lady-bros, do you get the joke, or do you feel left out and/or offended? Is there some stigma about drinking diet soda, or is it 2011 already? Let us know, brochacho! And check out the commercial HERE.