Trolling around for blog topics this morning, I came upon this piece, “The Impact of Target’s Data Breach on Consumer Trust.” And I suddenly remembered that I shopped at Target this weekend, AND I paid with my debit card! I guess my consumer outrage over identity theft had a short shelf-life, eh?
As you will recall, Target had a terrible security breach involving their card-readers back on Black Friday….er, Black Friday weekend…um, make that November 22nd to December 15th! Bad security issue, even worse public relations nightmare. Heck, the Target CEO just stepped down!
So, have we changed our habits in the aftermath? Obviously, I haven’t – and I remember saying “I will NEVER shop there again!” But how about you? Let’s look at the stats, as compiled by Bizrate Insights:
35% of Target’s customers have changed their shopping behavior.
22% shop there less
13% have stopped shopping there altogether (22+13=35!)
And it seems that the ones who shop there less are more cautious when they do:
44% now pay only in cash
How about you? There seemed to be a rash of these things during the Holiday shopping season. I remember Michael’s Crafts got hit, too. Are you changing your habits? Being more cautious? Don’t care? Let us know over at the MindField Online Facebook page!
So, the latest round began with Target. It continued with upscale retailer Nieman Marcus. The latest shoe to drop is that Michaels, the 1000-store crafting outlet, has announced a breach.
But don’t worry. Now that there’s all this attention being paid, it won’t happen any more. Right. So what can you do? Well, your friendly federal government has a few tips (funny how “Don’t Panic” is always number one) in a file you can download HERE.
Here are some highlights:
Don’t panic. (see?)
Monitor accounts for unauthorized charges or debits
Alert your bank or card provider immediately if fraud is suspected
Follow up with the bank or card provider and maintain records
Avoid scams that ask for personal information over email or by phone
Another couple of useful notes:
For credit cards : If your account number, not your physical credit card, has been stolen, you are not responsible for unauthorized charges under federal law.
For debit cards: If an unauthorized transaction appears on your statement (but your card or PIN has not been lost or stolen), under federal law you will not be liable for the debit if you report it within 60 days after your account statement is sent to you.
There’s a lot more at the website, so check it out! How about you? Are you nervous about this? Ever been victimized, or has someone you know? How did you fix it? Let us know over at the MindField Online Facebook page!
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