I see a young mom at the grocery pushing a fully loaded cart with a 2-year-old boy in the seat. Standby for the screaming tantrum, right? Except not. All is at peace…because the kid’s watching cartoons on mom’s iPad.
…are becoming a new kind of shopping force online. A decade ago, these women were single and childless 18- to 34-year-olds who captured the hearts of Madison Avenue marketing executives with their voracious consumer appetites. Now, they are older and often in charge of the household wallet.
Apparently, advertisers have been studying the habits of regular “desktop moms” for years, coming up with new ways to grab their attention. But now, mobile moms are busting out, becoming the fastest growing segment of smartphone users. And they are among the Web’s biggest spenders, either buying directly from mobile apps or researching products that they buy later.
So what’s your favorite way that your mobile device interacts with your shopping habits? Research? Couponing? Purchases? Or simply shutting up your 2 year old? Let us know!