Tag Archives: social media

McDonald’s Lifts the Curtain

mcd Qs“I think it’s disgusting… does McDonald’s even sell real food?” Actual McDonald’s customers in an actual McDonald’s commercial that premiered yesterday.

Well, that’s bound to get your attention – and that’s the point. McDonald’s has begun a charm offensive designed to convince us that their food isn’t “pink slime,” but rather, actual food with nutritional value.

They say the campaign, entitled “Our Food. Your Questions.” has nothing to do with current business performance, though times have definitely been better for the mega-chain. These days, the dining-out bus is being driven by Millennials and, increasingly, that bus doesn’t stop at McDonald’s!

So McD is hitting Millennials where they live – on Facebook and Twitter. They invite you to visit them and ask any question you can think of about their food. And they even hired former Mythbuster Grant Imahara to make their case!

So, what would you like to ask McDonald’s? Let us know over at the MindField Online Facebook page!

Source, source, source, source

Social Media Done Right

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Listen-Up-Consumers-Social-Media-Matters-More-Than-You-Might-ThinkYou may be hearing from friends and family about “social media fatigue.” It’s a vague term, but I think it has a few causes. First, the technology; it’s hard to keep up with the latest and greatest platform. It used to be just MySpace and Twitter, now there are a million of them. Second, human nature. I don’t know why, but people seem to bare their deepest selves, from the sugary-sweet (I know a girl who posts “I love my husband!!!” EVERY SINGLE DAY) …to the inane (“hit LIKE and we can end poverty!”) Finally, corporate intrusion: about half of my Facebook news feed these days consists of advertisements!

It’s enough to make you want to log off permanently. But wait…

Consumers say they’re tired of receiving useless information through the latest and greatest social network and wary of giving up their personal data. But here’s one good reason you shouldn’t delete your social media accounts just yet: Companies are paying close attention to what you say. Closer than you can imagine. Mint.com consumer Blog

Because it’s SO public and SO immediate, companies are doing everything they can to keep up with social media. A complaint that used to sit for days in the email IN box is addressed tout-suite (that means NOW) on a Facebook page.

So, who is doing social media right? Here’s a partial list, courtesy of OnlineMBAPage.com:

  1. Google
  2. Starbucks
  3. Coke
  4. Disney
  5. Intel
  6. Nike
  7. Lowe’s
  8. H-P
  9. Ford
  10. Target

…and 40 more!

So, do you visit a lot of corporate social media sites? Which ones? Who do YOU think does it well? Let us know at the MindField Online Facebook page! And have a great weekend!

Facebook Fade?

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“I’ve fallen and I can’t get up!” would be really cheesy here. So I won’t write it.

Will Facebook disappear in 5 to 8 years? That seems to be the thrust in an article, entitled “Facebook Will Disappear in 5 to 8 Years.”  But first, let’s define ‘disappear.’ The author means faded in significance, not dead and gone.

“In five to eight years (Facebook is) going to disappear in the way that Yahoo has disappeared. Yahoo is still making money, it’s still profitable, still has 13,000 employees working for it, but it’s 10 percent of the value that it was at the height of 2000. For all intents and purposes, it’s disappeared.” CNBC.com

So, still around, but far from the big gun it is today. But why? He says it’s evolution, and a new age is beginning. The web started with big portals like Yahoo. Remember Yahoo was your home page, you had mail, you had news sources from everywhere posted on  the page? That’s a portal. Then came the social media age, first with Myspace, and then dominated by Facebook. Now, everyone is moving to mobile devices and leaving the desktop behind. Facebook has admitted its troubles in mobile, primarily the inability to make any money from the platform.

So, if all of this is true, what’s next? Do you have any ideas? Do you know of any cool apps or services that could possibly inherit Facebook’s mantle? Let us know!