A mobile addict is a consumer who launches applications more than 60 times per day, six times more than the average consumer. Today, there are 176 million mobile addicts, up from 79 million last year, a figure that represents a whopping 123 percent growth. MobileMarketer.com
And a primary example of this behavior? MOMS. Check out these stats…
- Moms are 10 times more likely to be a mobile addict than the average woman.
- 87% of moms have a smartphone, up from 59% just 3 years ago.
- 46% “admit” to being addicted, keeping their phone with them wherever they go.
Now, the survey had a definite tilt toward “young” moms – 20s and early 30s. These are women who have grown up with technology. How do they use their phones?
- 81% say the #1 use for their smartphone is SHOPPING.
How about YOU? Are you a Mobile Mom? Are you “addicted” to your phone? And, BTW, have you tried the MindField Online Mobile App? Let us know over at the MindField Online Facebook page, and have a great weekend!