It’s called Showrooming, and it’s becoming an issue. You go into the big box store, looking to buy a Blu-Ray player. You look at the models while the kid in the blue shirt explains the pros and cons of each. So far, so good. Then, you whip out your smartphone and snap a few pics, zap a QR code or two, and do a little online comparison shopping. Ultimately, armed with all of this consumer knowledge, you leave the store, go home, and make your purchase online. So, from Best Buy’s point of view, they are doing all the work while Amazon gets the sale.
So brick-and-mortar stores are getting creative.
Now some big retailers are taking a new approach to the dreaded showrooming by transforming their stores into extensions of their own online operations. Wal-Mart, Macy’s, Best Buy, Sears, the Container Store and other retailers are stepping up efforts to add Web return centers, pickup locations, free shipping outlets, payment booths and even drive-thru customer service centers for online sales to their brick-and-mortar buildings. Memphis Commercial Appeal
Additionally, Wal-Mart is letting people order online, pick up at the store, and pay in cash – which is a surprising chunk of business for them. Meanwhile Sears is introducing drive-thru pickup – and even drive thru returns (if you have ever stood in line at the Service Desk, you know that sounds AWESOME!)
So, what do you think? Are you a Showroomer? (It’s OK – we’re all friends here!) Have you seen any of these new developments at you favorite brick-and-mortar store? Let us know…read the original article…and have a great weekend!