How will shopping change over the next 30 years?
The way Blake Nordstrom sees it, fashion has always been about change — “creating a reason for the customer to buy something new” — and the next three decades will bring more of it. The next 30 years of retailing will be all about the customer’s interests. And it will be up to merchants to keep up with or anticipate their every desire.” USAToday.com
Yes, he’s that Nordstrom. We don’t have any of those around me, but I have always heard stories of their legendary customer service. Nice to see that they are thinking ahead.
Anyway, what does the future of shopping look like? It’s all about technology:
- Digital fitting rooms with parametric technology that simulates your body type and gives you a sense of look and fit.
- 3-D printers that will allow you to make products in their own homes.
- Smartphone technology that lets retailers dig into your personal data to figure out their tastes and potential interests.
- Cash registers disappear as all transaction occur using cell phones.
The thing is, every one of these things exist right now, so it makes sense that somebody is going to find a way to use it for (your) fun and (their) profit.
But don’t expect stores filled with touch-screens and robots rather than hangers and sales associates. Though one day the ideal shopping experience might not involve human contact, Nordstrom says, “we’re not there yet.” USAToday.com
What do you think? Do these sound like improvements to you? What changes would you like to see in retail? Let us know, and have a great weekend!