Tag Archives: product flops

New and Improved?

I have spent some time in the world consumer marketing, and it’s amazing the amount of time and money that is spent trying to wring out just one more percent of market share. As a MindField member, you also have an appreciation for how much research it takes to decide if a product is a good idea or not.

The pressure to stay on top is huge, and coming up with innovative ideas that people will embrace isn’t easy, as illustrated by the countless number of market miscalculations and abject product failures developed by some of the biggest and most respected brands in the world.  MSN Money

So here’s a look at some ideas that didn’t quite click. Do you remember any of these?

Gerber Singles (1970s.) Ever feed a baby and sneak a bite of their food out of curiosity? Sure. Wouldn’t you like to have an adult-sized jar of mashed bananas for yourself? America said No.

Jimmy Dean Microwaveable Chocolate Chip Pancakes & Sausage on a Stick (2006.) Just because you CAN mash things together and put them on a stick…SHOULD you?

Heinz EZ Squirt ketchup (2000.) Ketchup in a rainbow of bizarre colors for you to get out of your kids’ clothes.

Ore-Ida Funky Fries (2002.) Apparently, the novelty of cinnamon-flavored, or tube-shaped or BLUE French fries wears off quickly.

Frito Lay’s Wow potato chips (1998.) Who can forget racing to the toilet during the summer of Olestra? An FDA warning on the bag is generally not good for business.

New Coke (1985.) The classic flop. Apparently, EVERY BIT of their research, blind taste tests, etc., told Coke that people preferred the new stuff.

Pepsi A.M. (1989.) It seemed like the dumbest idea ever back in ’89… a super-caffeinated soda to drink in the morning instead of coffee. Now, everybody does it.

Ah well, they can’t all be winners. Can you think of any other food items that missed the mark? There are more in the original article, so check it out!

(photo:  thehelicoptergroup.com)