I just read an article entitled “Mobile Increasingly the Only Tool Used in Purchasing Decisions”, which stated that mobile is increasingly the only tool used in purchasing decisions. And I thought, “Man! The headline really nailed it!”
Does this mean that “stores” are doomed? Not necessarily.
No one thinks physical stores are going away permanently. But because of the frenetic pace of advances in technology and online shopping, the stores that remain will likely offer amenities and services that are more about experiences and less about selling a product. Think: Apple Inc.’s stores. Associated Press
What kinds of things can we look forward to? Here are some highlights, with bonus dumb commentary!
Services: Stores will offer day care, beauty, and veterinary services, and so on. Sort of like Walmart does today, but more FUTURISTIC, I guess!
Convenience: Self-checkout, drive-thru pickup of items ordered online, etc. It’s my dream that self-checkouts of the future actually work properly at least half the time, which would be a 200% improvement!
Location-based marketing: This is happening now (we talked about it a while back) but will only increase. You walk into the store, the store recognizes your mobile device, and it sends you coupons for the things you typically buy. Also, things related to the things you buy (You like makeup? How about some cotton balls?”) Which is fine. Sadly, they get greedy sometimes, and it’s “You like makeup? How about a lawn mower? Snow tires? Term life insurance?”
Further integration of mobile devices: How about picking an item off the shelf, scanning it with your mobile, and walking out of the store with it. No need for checkout, just cross the threshold, and it’s charged to your account. Maybe, but half the fun of shoplifting is setting off the alarms!
So, stores will adapt. They have to! My question is: are you seeing any of these advancements in your local brick-and-mortar? Seeing any others? Let us know over at the MindField Online Facebook page!